$229 for USA, £199 for UK

Discussion in 'Apple TV and Home Theater' started by fluidedge, Jan 15, 2008.

  1. macrumors 65816

    fluidedge

    Joined:
    Nov 1, 2007
    #1
    Ummmm, run that one by me again Apple??

    $229 = £116

    £199 = $390

    :confused::confused::confused:

    I completely understand a small price difference between the two currencies, but this is a bit odd. Have Apple got this right.

    Please someone tell me i'm missing something here?
     
  2. macrumors 603

    MacBoobsPro

    Joined:
    Jan 10, 2006
    #2
    US prices dont include sales tax (VAT). That being said UK will still be paying a slight premium as we always get ripped off by everyone. Its not as bad as you think but still ****!
     
  3. macrumors 6502a

    Joined:
    Sep 7, 2007
    Location:
    Boston, MA USA
    #3
    Unfortunately, it's pretty common for Apple's non-US prices to be much higher. Often they even use the same number despite large exchange rate differences....
     
  4. macrumors 601

    liketom

    Joined:
    Apr 8, 2004
    Location:
    Lincoln,UK
    #4
    i can see the UK price dropping to £169/£199 as soon as we have the content on UK iTunes - until then Apple are just making as much as they can from a pretty useless box

    an upgrade would have been nice to the hardware ( storage )
     
  5. macrumors 68000

    SpaceMagic

    Joined:
    Oct 26, 2003
    Location:
    Cardiff, Wales
    #5
    Im sure this is a mistake...it will be corrected soon i imagine
     
  6. macrumors regular

    Joined:
    May 23, 2005
    #6
    True, but given that it was £199 yesterday too, it seems that the $70 price cut in the US has translated to......absolutely nothing in the UK :confused:

    I guess liketom's probably right, but it's a strange message - you can buy it today at a high price with low features, and in a few months for a cheaper price with more features. I can't see them flying off the shelves anytime soon!

    Still, I've got two and I think they're great already. I've no interest in buying or renting movies online, but some of the other minor new features might be fun.
     
  7. macrumors G4

    Eraserhead

    Joined:
    Nov 3, 2005
    Location:
    UK
    #7
    Give it a couple of days for them to update the price in the UK.
     
  8. macrumors 68000

    davidjearly

    Joined:
    Sep 21, 2006
    Location:
    Glasgow, Scotland
    #8
    I agree with the OP on this one. The difference here is huge, much more so than normal. We haven't seen a price drop on our model yet. I think it will stay like that until the rentals are put in place for the UK.

    David
     
  9. macrumors 6502a

    superleccy

    Joined:
    Oct 31, 2004
    Location:
    That there big London
    #9
    +1

    I'm used to things being more expensive in the UK than US (even though the tax issue does make the situation look worse than it is), but come on Apple, let's have a price drop here too!

    Okay, here's the deal Steve. Drop the 160Gb version to £199 and I'll buy one... again (ie, not take it back this time). Are you listening Steve? Steve, are you there Steve... Steve?

    SL
     
  10. macrumors regular

    Joined:
    Mar 2, 2004
    Location:
    Canterbury
    #10
    This really is a joke, It was more before hand but to have a $70 dollar price drop in the US and keep the same price in the UK is a joke :mad: The prices are almost the same! It's like they simply swapped around the the symbols!
     
  11. macrumors 68020

    Joined:
    Aug 6, 2005
    #11
    The price differences can usually be largely explained by the VAT/sales tax issue, but not in this case. Apple TV got a 23% price cut in the States, but stayed the same everywhere else.
     
  12. macrumors 68020

    Joined:
    May 24, 2007
    #12
    surely we will get a price cut soon. its plain odd that we don't get any reduction at all.
     
  13. macrumors demi-god

    CWallace

    Joined:
    Aug 17, 2007
    Location:
    Seattle, WA
    #13
    It is not just Apple. The PS3 had the same price in Euros and/or Pounds as the US release did. The XBOX (360) might have, as well.
     
  14. macrumors 6502a

    superleccy

    Joined:
    Oct 31, 2004
    Location:
    That there big London
    #14
    And don't get me started on Adobe... yet again!
    SL
     
  15. macrumors demi-god

    CWallace

    Joined:
    Aug 17, 2007
    Location:
    Seattle, WA
    #15
    I see the Master Collection of CS3 is 2799 Pounds vs. 2499 USD, so yeah, that's a serious hit.
     
  16. macrumors regular

    Joined:
    Mar 2, 2004
    Location:
    Canterbury
    #16
    This is almost twice the price though, it's about 1/3rd extra. That is abnormally high.
     
  17. Moderator

    OllyW

    Staff Member

    Joined:
    Oct 11, 2005
    Location:
    The Black Country, England
    #17
    Since when has VAT been at 70% :p
     
  18. macrumors 6502a

    Joined:
    Aug 15, 2007
    #18
    I think it's pretty fair to say that ALL companies do this. Try this on for size once go to dell.com and price out a PC on the US site. Then go to dell.xx.com for whatever country and price out the same pc then do a currency conversion. I can almost guarantee that it will be 100%+ more money. I think its the import taxes and such that those countries have that make these prices super expensive.
     
  19. macrumors regular

    Joined:
    Mar 2, 2004
    Location:
    Canterbury
    #19
    This is not that, we are used to higher prices in the UK. The fact is that there was a price drop in the US and not the UK. Nothing to do with import taxes. It's over a $100 more!
     
  20. macrumors 6502a

    Joined:
    Aug 15, 2007
    #20
    I understand what you are saying but the UK is not the only one that suffers from this trust me. I am originally from Brazil and everything there is 2-6 times more then here in the U.S and I noticed that about other countries that I have been to also Japan, and South Korea.
     
  21. macrumors 6502a

    Joined:
    Jan 6, 2006
    Location:
    UK
    #21
    Apple needs to make a certain amount of profit per customer. Because there are no movie downloads or rentals, and hardly any TV shows in the UK, they know that they need to charge more for the Apple TV in the first place to get their money.

    Quite fair really. Besides, the resale value of the Apple TV is probably higher in the UK because it can be sold as 'hardly used', or 'as new'.
     
  22. macrumors 68000

    yetanotherdave

    Joined:
    Apr 27, 2007
    Location:
    Bristol, England
    #22
    I really hope the base model comes down to £149 when itunes rentals are available in the UK, it would make sense,
    $229 = £116
    + £20 VAT
    £136
    + apple UK rip off markup of another 10-15%
    =£149
    Which is a 25% decrease, which is inline with the $79 reduction in the US.

    Until then, I'm still not buying. If though, I can stick an external disk onto a time capsule and stream medai from that to :apple:TV, then I'm going to find myself buying both after the decrease!
     
  23. macrumors regular

    Joined:
    Mar 2, 2004
    Location:
    Canterbury
    #23
    Yeah, I was just saying Apple has no excuse, not that the UK are the only ones ;)
     
  24. macrumors regular

    Joined:
    Dec 21, 2005
    #24
    UK/US Apple TV Differences...

    Does anyone know if there is any problem with purchasing a US :apple:TV and brining it back to the UK?

    I have a friend who is heading to the US next week and I might get him to pick me one up. It's only a tiny bit more than £100 with the exchange rate as it is.

    If it works over here without any need for hacks or anything drastic, that sounds like a bargain.

    Cheers, Derwood
     
  25. macrumors 6502

    Joined:
    Jan 14, 2008
    Location:
    UK
    #25
    We always get ripped off with any sort of electronics.

    Really pisses me off.
     

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