whoa. quick question. maybe i am mistaken, but at the keynote, i thought steve said that movies would be available to rent on itunes 30 days after they were released? however; i am looking in itunes right now and movies that were released on dvd this past week are already available for rent. ex. 'no reservations' & 'the brave one'. this is great! chase ps. ordered my first tv today and it should be in by friday!