A lot of people think that the AppleTV is dead. I am certain it is not because they are still selling them. While it may not be many they are still being sold. I also expect Apple to make some changes to it and for it to gain some market share. In the mean time what can be done to improve it? I have a simple idea and Im sure I'm not the first. An optical drive. All of the parts are there to add an external optical drive. It could be the same form factor. It would not need to burn, it would just need to read. Think about it. The CD is not dead and neither is the DVD. While there are other options gaining speed, those 2 are still alive and kicking. This is also something that can be implemented quite easily. The unit already has a USB port. There is enough bandwidth there to pass audio and video without problem and we can add some neat features as well. Auto track listing and cover art for cds and full dvd playback with menus would not be a difficult software add-on either. Now this part I am not certain on, but the AppleTV has enough horsepower to even up convert dvd video to 720p or 1080i right? So now you have an up converting dvd player and a cd player. Im sure you can add ripping of audio to it but that gets to be a bit more complicated. Im looking for simplicity. I have 2 dvd players and I plan to get rid of neither of them. If someone wanted to get a little advanced they could make a dual drive (blu-ray and hd-dvd plus dvd up conversion) unit that could take it one step further. I know people say to just rip your dvds, but think about it. You begin to rip your dvds and than you fill your hard drive. So you get another hard drive. Next thing you know you have a whole bank of hard drives sitting in your entertainment center. Most people already have hundreds if not thousands of dvds and probably 2x as many cds. Those take time and a little know how to rip, convert and organize. For plain ol Joe that doesnt know a thing about ripping, encoding or storing on a computer, can still get his itunes content (because just about everyone knows how to do that right? Lol) but still not have a problem watching a dvd or cd. Plus the form factor looks great. 2 little stacked items vs. an AppleTV and DVD player. But I am not saying to put this all into one. Make the AppleTV modular to fit the needs of whoever is using it. Some people just want to place shift, some people want to add a media drive, some people want to add a hard drive, etc. Of course there is a fair argument that the tv does not have an optical drive to "force" people to buy from the iTMS, but obviously that is not 100% but it could lead to that. I know that I will be buying from the iTMS for movies once I get my unit installed but that still doesnt fix the need for a good player for my 1500 or so DVD movies I have now. What do you think? Am I just crazy?