I was thinking about a story on maccentral about analysts and what they think abuot the mac's future,a nd things like the maklar project, and I was running this hypothetical through my mind: what if apple got to a point where the mac platform simply became unviable for developers to bother making anything for. I mean totally. What would apple do. Would they keep fighting the good fight until they were bankrupt? Would they branch out into other arenas and abandon the PC market? Or perhaps would they consider making wintel based PC's (running windows, not mac OS) using their industrial design strengths as a way to keep a higher profit margin than other PC companies. This last one has always intrigued me, and I've often though that they could do a lot by doing this, perhaps through a wholly owned subsidiary company. If it could be done in a way that wouldn't eat into current mac sales, I'm not so sure it wouldn't be a good idea right now, regardless of the health of the company. remember, I'm talking hypotheticals here. I'm proposing a situation where the mac platform was about to die with no hopes of getting back up. What would apple do?