Adobe Premiere for Mac terminated

Discussion in 'Current Events' started by Freg3000, Jul 6, 2003.

  1. macrumors 68000

    Freg3000

    Joined:
    Sep 22, 2002
    Location:
    New York
    #1
    Adobe has released a new version of Premiere for Windows XP, but not for OS X. Adobe says that they don't see a market for a 3rd party application since Apple had already satisfied the Mac market.

    http://macminute.com/2003/07/07/premiere

    Apple says that their relationship has not been damaged because of this.
     
  2. macrumors 6502a

    DreaminDirector

    Joined:
    Sep 3, 2002
    Location:
    Ladera Ranch, CA
    #2
    Premiere was a great little app. I learned on it before I switched over to FCP3. Kinda sad to see it go, but hell, there's really nothing that can compare to FCP3 or now (when I get the money) FCP4.

    R.I.P. Premiere.
     
  3. macrumors member

    Joined:
    Mar 14, 2003
    Location:
    Pasadena, CA
    #3
    I second that R.I.P premiere! FCP4 Rules though ;)
     
  4. macrumors regular

    Joined:
    Feb 3, 2003
    Location:
    No. Cal.
    #4
    I suspected this would happen when Apple released FC Express. With imovie, FC Express, and FC Pro, Apple has all the levels covered. Not a big enough niche left for Premiere I guess. I understand Adobe's decision, but still hate to see less options for Mac users.
     
  5. macrumors 603

    solvs

    Joined:
    Jun 25, 2002
    Location:
    LaLaLand, CA
    #5
    You can still buy Premier 6.5 (OS X compatible), if you wanted. Though I don't know why you would. I don't blame them, there's no need for it on the Mac. I don't think we have to worry about Photoshop or Illustrator anytime soon, though.

    Adobe does seem to be filling a big hole in Windows software. I still don't want to edit video on my PC. It's such a pain.
     
  6. macrumors 68000

    tjwett

    Joined:
    May 6, 2002
    Location:
    Brooklyn, NYC
    #6
    i guess it's kind of sad, only to see Adobe not being the one-time Mac mega partner it once was. but i always hated Premiere. i used After Effects as an editor until moving to Final Cut just to avoid Premiere. oh well, R.I.P.
     
  7. macrumors 6502a

    Joined:
    Jul 12, 2001
    #7
    Adobe Premiere for Mac terminated

    Read about it here

     
  8. macrumors 68040

    gwuMACaddict

    Joined:
    Apr 21, 2003
    Location:
    washington dc
    #8
    after using final cut for the first time a month ago, it comes as no surprise at all to me
     
  9. macrumors 6502

    dermeister

    Joined:
    Jan 19, 2003
    #9
    Yeah I was wondering how the hell Abobe could keep it's premiere app going when FCP beats the crap out of it.

    //Most predictible thing ever
     
  10. macrumors 6502

    Joined:
    Jul 3, 2001
    Location:
    nl
    #10
    I guess everyone saw this coming, at least I did. It can never compete with FCP.
     
  11. macrumors regular

    Joined:
    Nov 4, 2002
    Location:
    Madrid (Spain)
    #11
    I really hope the G5 is succesful and things like this stop happening... If Apple looses Adobe, It's going to be one big hit...
     
  12. macrumors regular

    tazznb

    Joined:
    Jul 22, 2002
    Location:
    New Jersey
    #12
    Hmmmmm.....

    I hope nothing bad comes of this.
     
  13. MOM
    macrumors member

    Joined:
    May 14, 2002
    Location:
    San Francisco
    #13
    Well, that makes sense.

    The downside is that this will more likely split the two platforms further for Premier users. A window's premier user may be less likely to switch if switching ment also changing an app they have become used to using. On the upside, this shows how good FCP is that it has essentially killed the competition.
     
  14. macrumors regular

    Joined:
    Aug 12, 2002
    Location:
    Bar
    #14
    I know, but this still sucks big time

    I guess we knew it was going to happen, but this still sucks big time.

    How much have I invested in Premiere software and time spent learning the app?

    While I like Final Cut Pro, at $1,000 (plus learning curve) it was a bit overkill for home use. Final Cut Express is nice at $99, but not capable of a lot of things that Premiere could do. At $550, Premiere was a decent product.

    While it sucks that Apple is stepping on major developers, a lot of the blame has to be placed on Adobe...especially their marketing department. Actually it was a lack of synergy between marketing, biz dev and engineering.

    Premiere was waaaay first to market and in wide spread cross platform use while Final Cut was Macromedia vaporware.

    Apple seized upon the opportunity to market a product that was designed for the digital hub as well as professional media production. Premiere could've done the same thing. It was one product for all uses with no marketing for anything specific. Apple has iMovie for families to make DVDs, Final Cut Express for amateur video production and Final Cut Pro for professionals.

    When Apple purchased Final Cut, Adobe should've picked up SoundEdit, but no...instead they gave crappy/buggy updates.

    Ironically, this weekend I've been using Final Cut and Premiere all day switching between the two. I haven't had an application crash all weekend (or for that matter all month)...it's kinda creepy actually to use your Mac with no crashes...geez, I remember the days when firing up Premiere meant keeping one hand on the Power button to restart the whole friggin machine.

    I was just thinking how *both* these apps are so solid now that it makes digital video editing a whole different experience. Ironic that I find Premiere nirvana the weekend before its death.

    Now, if Apple could only kill off Photoshop and the rest of MS Office...
     
  15. macrumors G3

    Joined:
    Mar 9, 2002
    #15
    Re: I know, but this still sucks big time

    I can never imagine Photoshop being toppled... other companies have tried it, and failed...

    That said, if Apple took Photoshop and then added features from Painter and combined them all in a super-art-design package, that fully supported PS files etc etc.... then judging by Apples recent software record, it might just work.... you never know... :D

    It'd be one hell of a risk though...
     
  16. macrumors regular

    Joined:
    Jan 14, 2003
    Location:
    Sydney, Australia
    #16
    Pretty much every mac user I know who used to use premiere now uses FCP or FCE - its market share has been complete erroded by a far superior product.

    But this is potentially troubling news - what if Adobe killed After Effects and Photoshop for Mac?

    I predict one of two things:

    1. Steve buys Adobe just to spite them. (I havne't checked market capitalisation so I have no idea if its possible).

    2. Apple announces its own Photoshop/AE killer (and I'm labout 90% sure they have one in development - they need to) which will be one of two things:

    a) Based on GIMP (and its FilmGIMP variation). They'll tighten up the code, provide a supertight GUI.

    b) Based on Shake. Shake has superior colour tools (32bit floating point internally), a superior workflow (if you get your head around the procedural aspect) and market awareness.

    Either way, it'll underprice Photoshop and AE by at least 50% and be at least 200% faster cause Adobe's code sucks total ass.
     
  17. macrumors 6502

    Joined:
    Oct 30, 2002
    Location:
    Austin, TX
    #17
    That's the real problem. Adobe has been used to not much competition (well, unless you count Corel) for years now. Photoshop, Illustrator, et al are nice, but not as advanced as they could or even, dare I say, should be. It would be wonderful if Adobe would buck up their products under the face of competition rather than folding them (its not like FCP is free with Mac OS X or anything after all), but that's their decision to make.

    They may well be reaching the point where most of their software has reached a maturity level that makes it hard to work with. Large, complex, stable applications tend to resist large-scale changes. Maybe Adobe needs to be working on the next Photoshop killer -- but this seems to be a very hard step for a software house to take (ignoring the pressure to reuse old modules, etc).

    Ah, well. Time will tell...

    -Richard
     
  18. macrumors regular

    Joined:
    Nov 6, 2002
    Location:
    This Old House
    #18
    Adobe is Dead Meat

    Apple is attacking from the graphics side and Microsoft wants their PDF business, which is actually their most profitable business right now.
     
  19. macrumors regular

    Joined:
    Apr 18, 2001
    #19
    well... this is good cuz it means FCP is a much much better app, but losing any app can never be a good thing IMHO more apps are better, look how many crappy apps wintel has!

    thank you
    MaT
     
  20. Moderator emeritus

    Mr. Anderson

    Joined:
    Nov 1, 2001
    Location:
    VA
    #20
    Re: Re: I know, but this still sucks big time

    They'd have to offer it at really low prices or make it an iApp first - upgrading to the pro version down the road.

    You ship something that competes with Photoshop Elements for free and you'll get a lot of people interested....

    As for Premiere - I used it a long time ago - FCP is so much nicer. It makes sense that Adobe stops development for the mac, but as long as they can make money that justifies further development on other apps, I don't see why any other Adobe products would ever follow suit.

    D
     
  21. macrumors newbie

    Joined:
    Apr 30, 2003
    Location:
    Where the Shadows lie
    #21
    Not really news. Premier on the Mac has been dying for years.

    Adobe will continue to develop Photoshop, InDesign etc whilst it is profitable for them to do so. If someone comes along with a better product than Photoshop should we care about Adobe?
     
  22. macrumors 6502a

    robotrenegade

    Joined:
    Apr 16, 2002
    Location:
    Greenville,SC
  23. macrumors 68000

    hvfsl

    Joined:
    Jul 9, 2001
    Location:
    London, UK
    #23
    There already is a better product than PhotoShop, Corels Painter. Most of the PC mags are saying it is better as well. It is just PhotoShop is now a standard like M$ Office and will take a long time for someone to beat it. Premier was not really a standard and it had a lot of competion on the Macs and PCs.
     
  24. macrumors 6502a

    Sabenth

    Joined:
    Jan 24, 2003
    Location:
    UK
    #24
  25. macrumors 6502a

    748s

    Joined:
    Dec 14, 2001
    Location:
    Tiger Bay
    #25
    Avid is releasing a free dv edit system this year. it will take a chunk out of the PC premiere market. premiere could be killed off in a year or two. premiere was an example of too little too late.
     

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