Adobe Revives Premiere for Mac

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jan 3, 2007.

  1. macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]

    Macworld reports that Adobe is announcing a new Mac version of Premiere for Intel-based Macs that will be part of a package called Adobe Production Studio which also includes Adobe Encore DVD and Adobe Soundbooth.

    Adobe dropped Premiere for the Mac in July of 2003, citing a small Mac marketshare for the product.

    With Apple's switch to Intel and growing market, Adobe is changing its mind:

    The new version of Premiere is said to be built from scratch and "would have everything that the Windows version has, including tight integration within the suite." The final package is expected to be released in mid-2007.

    Adobe's choice to make Premiere Intel-based Mac only is consistent with their release of Soundbooth.

    Adobe Premiere for the Mac will be demoed at Macworld San Francisco.
     
  2. macrumors 68020

    Joined:
    Jul 8, 2006
    Location:
    California
    #2
    Unless this is priced significantly lower than Final Cut Pro, I predict that Premiere will still have little support on the Mac.
     
  3. macrumors 68000

    Freg3000

    Joined:
    Sep 22, 2002
    Location:
    New York
    #3
    Competition = Awesome.

    This is great news, and further shows Adobe's commitment to the Mac platform.

    A good way to begin (a bit early) MWSF.
     
  4. macrumors 65816

    groovebuster

    Joined:
    Jan 22, 2002
    Location:
    3rd rock from the sun...
    #4
    Another app that is intel only...

    I wouldn't have guessed that the PowerPC would be abandoned so fast by Adobe. I am not impressed...

    groovebuster
     
  5. macrumors regular

    Joined:
    Mar 16, 2004
    Location:
    Palo Alto, CA
    #5
    I don't know, I think they are banking on switchers who are mid level video editors. I have a friend who has been on windows his whole life and hears all about the great things macs have to offer but since he makes his living doing video editing and uses premiere, he is hesitant to switch because he doesn't want the downtime of learning new software.

    I will say though, FCP isn't all that hard to pick up if you already know video editing.. but I imagine it will be a draw for some switchers.. enough?? Not sure.
     
  6. macrumors member

    whoooaaahhhh

    Joined:
    Mar 25, 2006
    Location:
    Pasadena, CA
    #6
    Well, yes and no.

    As an editor, it's mostly what each person prefers. I like FCP and I don't like AVID, the fact that it's several thousand dollars doesn't affect how much I like it, I just don't like it. Premiere is the same way, I don't like it because of the interface. But, I believe that there will be more support for Premiere on the Mac now because Premiere is still used by many small time houses that are slowly switching to mac but are unready to jump into FCP. Lots of wedding cutters and news cutters like the Premiere interface. It has a chance. But you are right, FCP is a much stronger contender and will almost assuredly knock Premiere's socks off.


    Really?
     
  7. macrumors regular

    Joined:
    Jul 24, 2002
    Location:
    Portland, OR
    #7
    Adobe knows that if you're doing any graphics or video editing you're buying a computer every 2 years anyways. Why bother making a new app run on PowerPC. The people that actually buy the stuff won't mind shelling out some cash for at least a Mac Mini with a external hard drive array.
     
  8. macrumors 603

    solvs

    Joined:
    Jun 25, 2002
    Location:
    LaLaLand, CA
    #8
    Only half abandoned. The rest of their apps aren't even Universal yet. I suspect there will be people buying the bundle for the other apps, and I know After Effects will still be popular, but I doubt Premiere will make too much headway.

    Then Adobe can cancel it again and claim lack of sales. :rolleyes:
     
  9. macrumors 6502a

    AndyR

    Joined:
    Dec 9, 2005
    Location:
    Auckland, New Zealand
    #9
    Wish Adobe but get of there backsides and sort out a UB version of Shockwave Player already!
     
  10. macrumors regular

    Joined:
    Apr 25, 2001
    Location:
    Montreal, Canada
    #10
    Funny

    The main reason i switched to Mac 5 years ago was when i started editing in "Premier" and it crashed so bad and sucked so much that I looked at Macs.

    But I've used Premiere Pro, and it's a pretty solid product, so that's cool. The feature I miss the most was the Filmstrip Export.
     
  11. Moderator emeritus

    Joined:
    Jun 25, 2002
    Location:
    Gone but not forgotten.
    #11
    They've gone from being lazy and cheap to being...ummm, lazy and cheap, except on the end user pricing, of course.
     
  12. macrumors newbie

    Joined:
    Feb 18, 2004
    Location:
    arizona
    #12
    premiere was the first NLE i ever cut on...i absolutely love it, though i've used final cut pro exclusively since i switched to mac. this is great news!
     
  13. macrumors 6502

    Butthead

    Joined:
    Jan 10, 2006
    #13
    Not many Intel Mac users wanting to buy Premiere would be using a Mac Mini, perhaps a film school grad might use a MacBook at minimum.


    Probably cancel it again, as fast as a new TV series which doesn't get good ratings immediately.

    Adobe will probably not release any new software updates for PPC, all new software will proabably be only Intel, no 'universal binary' for them. They are cheap to the core.

    so Adobe always intended to return (premier) to the Mac? What a load of BS, they return when they think (wrongly or rightfully in their predictions of sales #'s) there is potential for increasing sales. The second they think sales are dropping, they will abandon the Mac again.
     
  14. macrumors 65816

    groovebuster

    Joined:
    Jan 22, 2002
    Location:
    3rd rock from the sun...
    #14
    Doesn't make sense...

    a) If you are doing video editing on that level, you wouldn't work with a Mac mini. You would buy a pro machine.

    b) The problem is that the classical graphic apps (Adobe Creative Suite) are not even UB so far. To work with CPU hungry apps under Rosetta is not really senseful... so that's a reason not to buy a Mac Pro so far.

    c) My Quad G5 is not exactly an old machine already. I bought it in Dec. 2005 and I am pretty sure that it will be a good work station for another 2 or 3 years.

    d) If you make the switch to an intel machine, you HAVE to update all your software to the newest version to avoid working under Rosetta (which in most cases should be avoided for productive work). This is adding up quickly to thousands of dollars extra just for software licenses at once. So if I intend to work with Premiere (because of which reason ever), I have to shell out a lot of extra money to get a fully productive workstation.

    The UB were intended to make the transition between platforms as smooth as possible and that the user/customer can decide when he wants to switch his hardware. Adobe's approach to this matter is absurd. At the moment I would only consider working with Premiere if all my other software was already UB and I would consider switching to a MacPro anyway... which will be not the case for at least another 12 months. And at that time my Quad G5 will probably still be a very usable machine for minor jobs, but will be still useless for apps that are intel only already today...

    groovebuster
     
  15. macrumors 603

    solvs

    Joined:
    Jun 25, 2002
    Location:
    LaLaLand, CA
    #15
    That's because Premiere isn't meant for you.

    Or, well, anyone else apparently. :p
     
  16. macrumors 65816

    groovebuster

    Joined:
    Jan 22, 2002
    Location:
    3rd rock from the sun...
    #16
    :D
     
  17. macrumors member

    Joined:
    Nov 14, 2006
    #17
    Nice, Premiere Pro would be nice for the Mac. Gone with the crappy Final Cut Pro that program sucks really hard or it could be the Decklink software for it, though. Just unstable. :(
     
  18. macrumors member

    Joined:
    Nov 3, 2006
    #18
    The last two versions of Premiere for the Mac were monumentally awful (version 5 never worked), and I wasn't exactly devastated to see them dump the Mac version. Although I'm a fairly "casual" video editor, I moved to FCP and never looked back.

    It's like a girlfriend/boyfriend who treats you really badly, then dumps you... and comes back two years later and says how much they miss you. You're not going to be that impressed (especially now you've got a much better-looking boyfriend/girlfriend that you actually enjoy spending time with).
     
  19. macrumors newbie

    Joined:
    Sep 4, 2006
  20. macrumors 6502

    NickFalk

    Joined:
    Jun 9, 2004
    #20
    Neither did the Windows-version - the main reason why I became a macuser. Thanks Adobe!

    As for anyone claiming FCP is unstable, I think you seriously need to check your system. FCP is the strongest challenger to Avid while Premiere (mostly because of Adobe's earlier failings) is considered something of a advanced toy by many...
     
  21. macrumors 603

    siurpeeman

    Joined:
    Dec 2, 2006
    Location:
    the OC
    #21
    could this news be a reflection of increased mac marketshare?
     
  22. macrumors 68000

    Porco

    Joined:
    Mar 28, 2005
    #22
    Funny.

    July 2003:

    January 2007:

    More and more but always their intention eh? :confused: :rolleyes:
     
  23. macrumors 68030

    CmdrLaForge

    Joined:
    Feb 26, 2003
    Location:
    around the world
    #23
    I think that this is really great news. I really love Final Cut but I think that competition can only make it better. Adobe has always great student deals and I do hope that they include After Effects in that package. That would be an awesome deal.

    Cheers
    LaForge
     
  24. macrumors 6502a

    Passante

    Joined:
    Apr 16, 2004
    Location:
    on the sofa
    #24
    First Adobe canceled Premiere due to "small Mac marketshare for the product" :(

    Now they release a new version only for Intel Macs, what is presently a small percentage of the Mac installed base. :confused:

    A piece of the puzzle is missing. ;)
     
  25. macrumors 6502

    NickFalk

    Joined:
    Jun 9, 2004
    #25
    After Effects, Photoshop, Illustrator, Audition and Encore are all parts of the suite...
     

Share This Page