Advertisments on iTunes to Discount Prices?

Discussion in ' News Discussion' started by MacRumors, Aug 1, 2007.

  1. macrumors bot


    Apr 12, 2001
    [​IMG] reports on hints that Apple is exploring advertising options on its iTunes store. During a recent UK Copyright Tribunal, iTunes CP Eddie Cue is quoted as describing the possibility of advertising in the iTunes store. A footnote in the discussion reveals:
    One system described is in-line advertising as described by "the placement of third party advertising at the start, end or during actual delivery of a Repertoire Work to a customer by way of a permanent download".

    The discussion appears to be hypothetical and the original report "stresses" that these discussions were on the "potential of ad-funded downloads" rather than any specific plan. And notes that ads may be delivered on content whose price has "been artificially depressed to reflect such revenue." (ie. discounted).

    There had been rumors that Apple was exploring advertising options for iTunes with older claims that Apple was looking at a way to incorporate ads into Podcasts.

    Article Link
  2. macrumors 65816


    Jun 15, 2007
  3. macrumors member

    Mar 3, 2005
    Coralville, Iowa
    If ads get stuck in the middle of TV shows, I will stop buying! It's one of the things that makes buying from iTunes worth it for me.
  4. macrumors 68020

    Jul 29, 2002
    Vancouver, BC CANADA
    No ads, please!

    If iTunes starts cluttering up their service with advertising, I will be quite upset and take steps to let them know that. They are already getting hundreds of my dollars (I know they only keep a small percentage), but I feel ads would just drive people away from the service.

    Keep it simple and friendly, please.
  5. macrumors 603


    Dec 19, 2002
    If I'm on the iTunes store, I'm already about to buy music from it really necessary to pester me with ads to buy stuff from other people?
  6. macrumors 68000

    Aug 20, 2003
    Long Beach, California
    As in the post, the only reasonable application of this is in podcasts; the entire store is an advertisement in and of itself, so it wouldn't make sense to put advertising on the pages of the store.
  7. arn
    macrumors god


    Staff Member

    Apr 9, 2001
    sorry... didn't stress this quote enough, edited article.

    Basically, ads would discount the content otherwise based on that comment.

    So for example, $9.99 movie without ads vs (less than $9.99) movie with ads (as an made-up example)

  8. macrumors member

    May 23, 2007
    That's cool. It would let every have what they want.
  9. macrumors regular

    Dec 29, 2003
    True Dat. Apple would never eff up the end user experience like this. I can see them perhaps selling some ad "space" on iTunes main pages - but if Apple did this I would imagine that the advertisers would need to adhere to a very strict set of guidelines
  10. macrumors regular


    Jan 7, 2007
    Hmm... Advertising seems so un-appleish. Perhaps if they only had ads while you're downloading or something, so people have something to look at while they're staring at their progress bar :)
  11. macrumors 603


    Sep 7, 2006
    Texas, unfortunately.
    "Free pr0n!!!!!!!!!!1111OMFG!!!!!1111"
  12. macrumors 68040


    Jan 16, 2005
    Bay Area, CA
    Sounds like a perfectly reasonable plan. People who complain about the "high" cost of iTunes Store products would have an alternative. Everyone else would continue as normal, just like they do today, without being bothered by ads.
  13. macrumors demi-god


    Jun 10, 2006
    Wirelessly posted (LGE-VX9900/1.0 UP.Browser/ (GUI) MMP/2.0)

    i dont see why apple needs ads... Theyve made 3 billion dollars from song sales already! And no ads in podcasts please!
  14. macrumors regular

    Jul 31, 2007
  15. arn
    macrumors god


    Staff Member

    Apr 9, 2001
    I think some podcasters would disagree with you on that. :)

  16. macrumors 6502a

    I WAS the one

    May 16, 2006
    Apple need to let go this once and for all... I mean... the only people that benefit from ads it's the podcasts producers, if Apple want to charge for ads on them, that means that we the people that make podcasts are gonna be broke !:mad:
  17. macrumors 6502

    May 2, 2007
    To quote 2001 "My God, it's fun of ads..."

    Okay, well maybe it was stars or something like that. But Apple is getting more and more closely tied to Google and those people just love ads. They'd be nothing without ads.

    Just one question for everyone out there: Has anyone every bought anything that they saw in an online ad? Or clicked on an online ad? I never have. For me online ads are just annoying. I don't pay them any attention.

    I would imagine people would tire of the iTunes music store if ads were flashing at them or things were flying by, or popping up constantly. Most ad supported websites end up looking like some sleezy downtown district ala the old 42nd street. Don't need them. Don't want them...
  18. macrumors 6502


    Oct 18, 2005
    Los Angeles
    when I think of ads I think of getting ready to buy Prison Break and then an add popping up saying something like "Be sure to check out 'Are You Smarter Than a 5th Grader on Tuesdays ay 8PM only on FOX!"

    I made that add up and I don;t watch either show, but for examples sake that seems more reasonable. Unless they say "Buy Pepsi" at the beginning of a song and charge me $0.10 for it.
  19. SMM
    macrumors 65816


    Sep 22, 2006
    Tiger Mountain - WA State
    The 'worst' ever? You have lived a charmed life.

    I have not been to a pro sport event since they started selling the names of stadiums and event centers.
  20. macrumors 6502a


    Jun 26, 2006
    In the Great White North.
    So if it were done this way, what is stopping a person from simply removing the commercials with a video editing program?
  21. macrumors 68000


    Jan 8, 2003
  22. macrumors 65816


    Apr 15, 2006
    "Get your free sample of herbal viagra"

    *switches to ubuntu*
  23. macrumors 65816


    Feb 28, 2007
    ERIE, PA
    Well whipty freaking do for them! Too bad! They can then keep their CRAP! IM sick of advertising spewing their crap!

    Were constantly bombarded by this trash. They do this, then they will never get a dime from me.

    I know what I want and am quite capable of shopping for it when needed.

    I can just here some jerk speaking on an iPod ad:eek: at 2,000 miles an hour, like yeah we need that!

    Gimme a break!
  24. macrumors 68020

    Dec 25, 2006
    Already do.

    Several of the video Podcasts I watch already have ads in them :(
  25. macrumors P6


    Apr 1, 2005
    Space--The ONLY Frontier
    If Apple were to initiate click thru ads in iTunes it would only be because the revenue model has changed.
    Meaning Jobs gave in to the big 3 on a price increase per song and a bigger slice of the pie for the recording industry.

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