Advice on Marketing Design

Discussion in 'Design and Graphics' started by ironman159, Jul 14, 2009.

  1. macrumors regular

    ironman159

    Joined:
    Aug 30, 2008
    Location:
    Costa Rica
    #1
    I'm thinking in getting in Marketing Design next year, and I would want to know if it OBLIGATORY to know how to draw. Of course I know how to draw, for example how to arrange info on flyers, know how colors should be arranged, umm... well basic drawing etc... but I'm lacking in things like drawing a painting, or more artistic things. I consider myself to be very creative, but i just wanted to hear a second opinion. Also, I plan on using a Mac, what do you recommend? Thank you guys.
     
  2. macrumors 6502a

    Rt&Dzine

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    12 across
    #2
  3. macrumors 65816

    rkdiddy

    Joined:
    Mar 19, 2008
    Location:
    OC Baby!
    #3
    Maybe you should just stick with Marketing. Your knowledge of arranging copy and overall collateral design will only make you a more well rounded business person.

    I started school as a Graphic Design major, but changed my major to business with an emphasis in Marketing and I'm very glad I did so.

    As far as a computer. If you're going to be going to school you should look at picking up a Macbook Pro (15" or bigger).

    Cheers.
     
  4. macrumors 6502

    Joined:
    Jun 19, 2003
    Location:
    The exurbs, MN
    #4
    Why is a MBP 15" or bigger necessary? :confused: I went to school with a 12" iBook and later a 12" PowerBook G4 (running Adobe CS2) and it worked just fine - in fact, the added portability of the smaller form factor was very nice.
     
  5. macrumors 65816

    SwiftLives

    Joined:
    Dec 7, 2001
    Location:
    Charleston, SC
    #5
    Design is nothing more than the placement of information.

    Drawing ≠ Design.

    That being said, proficiency in drawing (or other visual art disciplines) certainly doesn't hurt. It can help you articulate your concepts a bit better. It can help you develop a concept.

    Personally, I find it refreshing to design without using a frakkin' computer sometimes.
     
  6. macrumors 65816

    rkdiddy

    Joined:
    Mar 19, 2008
    Location:
    OC Baby!
    #6
    When it comes to using a computer for design, screen real estate is invaluable, IMHO.

    I'm a Director of Marketing and I can't think of one designer I've worked with - in-house or with an Ad agency that designs on a 12" screen. While there is no reason you can't, I wouldn't recommend it.

    I will reword my original statement - if you're not going plug into an external display - I wouldn't go smaller than 15". :p
     
  7. macrumors regular

    Joined:
    May 24, 2007
    #7
    As mentioned, some sketching ability is useful, without being absolutely vital. Quite often it's useful to sketch out a concept to get an idea across before starting work on a computer. However a sketch is hardly the same as painting the Mona Lisa. If it can convey an idea, it's fine.

    On monitors. I started work on a 15"...desktop and coped OK. Now I have two 24" monitors linked. How times change!
     
  8. thread starter macrumors regular

    ironman159

    Joined:
    Aug 30, 2008
    Location:
    Costa Rica
    #8
    Well well... Thank you SO much for the help everyone. I think I just found what I'm gonna do. And the bold part I want to stand out in the quote above is what everyone I tell I'm gonna be a designer tells me: "But you need a gift (artistically speaking) to be a publicity designer!" Thinking that I'm going to rival Picasso or something. :D
     
  9. macrumors newbie

    Joined:
    Jul 28, 2009
    #9
    Advice on Marketing Design

    The Marketing Mix is known the elements that make up the marketing process. They include:
    Price
    Product
    Place
    Promotion
     

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