After Meeting With Apple CFO, Analyst Believes Lower-Cost iPhone Makes Good Sense

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 22, 2013.

  1. macrumors bot

    MacRumors

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    Following recent meetings with Apple Chief Financial Officer Peter Oppenheimer, Morgan Stanley analyst Katy Huberty today issued a research note sharing some of her takeaways from those discussions and her views on Apple's future plans.

    While she did not disclose any specific information shared by Oppenheimer, Huberty did come away feeling that Apple will be working hard to expand carrier partnerships and distribution for the iPhone to drive growth in Apple's largest segment. She also believes that Apple is working to develop new services to take advantage of the "stickiness" of the Apple ecosystem.

    On the topic of the lower-cost iPhone which has been the subject of increasing rumors, Huberty makes the case Apple's experience with the iPad mini and continued strong sales of the iPhone 4 that saw the company experiencing shortages throughout the fourth quarter of 2012 are driving the company's efforts to focus more on cheaper offerings.
    Huberty goes on to note that she believes Apple has maintained its long-standing approach to product decisions under the leadership of Tim Cook and that the company remains committed to innovation with a strong product pipeline under development. Despite continued investments in that pipeline, Huberty believes that Apple is likely to return more cash to shareholders as its cash holdings continue to grow.

    Article Link: After Meeting With Apple CFO, Analyst Believes Lower-Cost iPhone Makes Good Sense
     
  2. macrumors 68040

    KdParker

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    Oct 1, 2010
    #2
    Wonder if we can get it in the US?
     
  3. macrumors 68000

    MisterKeeks

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    Nov 15, 2012
    #3
    And when does Apple listen to analysts?
     
  4. macrumors 6502

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    Jun 21, 2011
    #4
    She forgot to mention the lifetime supply of iTunes gift cards she walked out with. :eek:
     
  5. macrumors regular

    Joined:
    Jan 25, 2013
    #5
    Not against a cheaper iPhone for nations with a large population and no carrier subsidization.

    AKA keep this out of the US and Canada where your margins are huge and most people pay 199 for your phone!
     
  6. macrumors 68020

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    California
    #6
    As usual, I stopped reading at "analyst".
     
  7. macrumors 65816

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    #7
    That seems like a fair statement. People would like to have current technology rather than a discounted device from years ago.
    For the $450 no contract price of the iPhone 4 Apple could make a better device.
     
  8. macrumors 604

    MacsRgr8

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    #8
    Maybe since the CEO is now himself an analyst.

    I'm pretty sure Apple will get more of a "let's debate about it" style than with Steve.
     
  9. macrumors newbie

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    Oct 31, 2012
    #9

    This.
     
  10. macrumors 6502

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    #10
    I wonder how much CFO knows about products in the pipeline.
     
  11. macrumors 68020

    Squilly

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    #11
    I still hate the idea. Apple is known for durability. Lowering that destroys their image imo.
     
  12. macrumors 65816

    ctdonath

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    #12
    At some point the current target market gets saturated. Much as I love :apple: products, I'm only gonna have 1 iPad, 1 iPhone, 2 Macs (home & work) at a time, and (when available) 1 iWatch, upgrading each no more than every 2 years (and probably a lot less often); likewise for most current customers. The $500-$5000 market audience is limited and heading toward saturated. More products in that range will not sell proportionately more.

    If :apple: is gonna grow more, they have to address & expand fringes. Higher cost devices is a exponentially-decreasing category. That leaves cheaper ... so of course lower-cost iPhones make sense. Make 'em more akin to iPod Nanos with phone capability.

    Stickiness works. I bought an iPod Shuffle, and now I've got 4 iDevices in front of me, 4 more at home, and write iOS apps for a living. I have been assimilated. Resistance is futile.
     
  13. macrumors 68020

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    #13
    When did Cook work as an analyst? He has an MBA on top of his engineering degree but never worked as a financial/accounting role as far as I know.
     
  14. macrumors 68000

    Mattsasa

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    #14
    why lower cost? its already free with carrier subsidies.

    where would this have its advantage? only outside USA?
     
  15. macrumors 6502

    ka-spot

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    #15
    Awesome!
     
  16. macrumors 68020

    FSMBP

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    Jan 22, 2009
    #16
    That doesn't make sense...Current technology costs more than dated technology - that's the reason why Apple can afford to sell the iPhone 4 for a lower price in the first place.

    I still don't get this lost-cost iPhone solution vs. their current plan of selling old iPhones at a reduced price. It seems like a lot of money would go into designing/building a lost-cost iPhone, plus new machines to build them etc.
     
  17. macrumors 65816

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    #17
    There are lots of people in the USA using iPhones on prepaid providers, and a lot of them pay full price. The iPhone 4 costs around $450. What is wrong with Apple making a new device in that price range? Why should the only device be one that was first released in 2010?
     
  18. macrumors 6502a

    freedevil

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    Mar 7, 2007
    #18
    Says the guy who probably won't buy it.
     
  19. macrumors regular

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    Jun 28, 2010
    #19
    Lower cost iPhone? how about the 3GS
     
  20. macrumors 65816

    Joined:
    Mar 17, 2009
    #20
    You read the comments though, and replied.

    ----------

    That's only free in theory. You're still paying more money through carrier fees.
     
  21. macrumors 65816

    Tankmaze

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    #21
    Cheap is not the same as low quality. bring on the low price iPhone!!
     
  22. macrumors 6502

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    Mar 29, 2012
    #22
    Instead of leading the way, Apple might follow the way. I don't like that trend. SAD.
     
  23. macrumors G5

    Rogifan

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    Nov 14, 2011
    #23
    And what does that do to the flagship iPhone? I'm sure Apple will think long and hard about bringing a lower cost iPhone to market and what it might do to the flagship device. I'd be curious to know how much the mini is cannabalizing the full size iPad or if they have any stats on new customers coming into the Apple ecosystem because of the mini (which might offset some of the cannabilzation).
     
  24. Guest

    Joined:
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    Location:
    England
    #24

    Its not really free, the cost of the handset is just included in the monthly price of that two year contract.
     
  25. macrumors demi-god

    Shrink

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    New England, USA
    #25
    Yes, outside the US. As as hard as it is to believe, there are humans outside the US. But, really, who gives a damn about them...WE"RE THE US!!

    :rolleyes:

    Always good to have someone provide us mortals with TRUTH.

    Also, I'm very impressed with your ability to communicate with the dead and know what Jobs thinks about stuff. Probably a salable skill!

    Any other bits of TRUTH to impart...especially from the dead??

    :p:rolleyes:
     

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