Ahead of OS X Lion, Mac App Store Sales Numbers Still Comparably Small

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 30, 2011.

  1. MacRumors, Jun 30, 2011
    Last edited by a moderator: Jun 30, 2011

    macrumors bot


    Apr 12, 2001

    During the keynote address at Apple's Worldwide Developers Conference earlier this month, Phil Schiller noted that Apple's Mac App Store, launch in early January, has rapidly risen to become the top selling distribution channel for computer software, beating out Best Buy, Walmart, and Office Depot. According to Schiller:
    But questions have remained about just how successful the Mac App Store has been, given the smaller installed base compared to iOS and long-standing alternative methods for purchasing software.

    Developer Martin Schultz has, however, now provided a look at sales figures for his Hard Rock Racing app, which managed to peak as the #3 paid game and #14 overall paid app in the U.S. earlier this month after being featured by Apple in the "New and Noteworthy" section on the front page of the Mac App Store. According to Schultz, that stellar ranking translated into only 743 sales on the peak day.


    While that one-day performance resulted in a solid $2,500 payday for Schultz after Apple's 30% cut of revenue, it's clear that Mac App Store sales fall far short of those seen for iOS apps. We spoke with John Casasanta of iOS developer taptaptap, who shared that his Camera+ application typically pulls in 8,000-12,000 downloads per day when it is ranked around #14 in the overall paid apps for the iOS App Store. Of course, 743 sales on peak day may be better than Schultz might have done through traditional channels or direct online sales. The average sales price for iOS apps also appears to be much lower than Mac Apps, which may also contribute to the volume discrepancy.

    Apple is of course working hard to drive adoption of the Mac App Store, opting to distribute its forthcoming OS X Lion exclusively through the store. The company has also released its new Final Cut Pro X apps and other titles such as Aperture, iWork, and iLife through the store. With the Mac App Store set to take on an even larger role in OS X Lion with the addition of such features as in-app purchases and push notifications, Apple is clearly pushing forward in its attempts to replicate the success of the iOS App Store on the Mac platform.

    Article Link: Ahead of OS X Lion, Mac App Store Sales Numbers Still Small
  2. macrumors 68030


    Dec 14, 2009
    I've only bought 1 item off of the Mac App Store. It was Reeder and I only got it to support the developer.

    Other than that, I'll get Lion and likely never use it again. I think piracy is still a huge issue.
  3. macrumors 6502a


    May 9, 2005
    somewhere outside your window...
    If I'm shelling out a large amount of money, I'd still rather have physical media. I do buy downloads from online publishers (e.g. Panic and Barebones) but, given Apple's track record in the past on changing rules midway, I'm wary of the App Store.
  4. macrumors 604


    Dec 8, 2007
    bump on a log in a hole in the bottom of the sea
    What are your reasons for not using it? Don't purchase/download software on a regular basis?

    I am sure it will gain heavy traction after Lion is being used everywhere, and people start buying new Macs w/ Lion preinstalled.

    I prefer downloading the MAS version of apps if they exist, much easier for updates/installations. No DMGs to worry about discarding of.
  5. macrumors regular


    Feb 28, 2006
    Storrs, CT
    I don't think it has much to do with piracy. Sure, the iOS store has a billion garbage apps but most of the quality apps that people use day to day are internet-based programs. Odds are I'm going to have my browser directed to Google Reader, rather than a separate app. Same for Facebook or whatever else.

    The other sizable source of revenue for the iOS store is the games market. I'm not gaming on my Mac Mini when I'm at my desk -- if I'm at home, its either on my windows box or my 360.

    There's a false equivalency if you want to compare Mac App Store sales versus iOS App Store sales.
  6. Guest


    Apr 26, 2005
    Los Angeles, CA
    I launched the App Store once to LOL at all the terrible FCPX reviews, but that's about it. I personally don't like the idea of things being exclusive to the App Store; I miss the little things like Apple stickers and printed manuals!

    Obviously I'll use it for 10.7 because I'm forced to, but overall I am going to continue pursuing other methods of purchase.
  7. macrumors member

    Aug 8, 2007
    if you're not on Snow Leopard= no App Store

    i'm still not on Snow Leopard, so i can't access the Mac App Store.

    there are millions of Mac users who are in the same boat as me.

    and i'm not going to "upgrade" to Snow Leopard just to get Lion. such a ridiculous upgrade path.
  8. macrumors regular


    Mar 3, 2007
    Yeah I just can't see the Mac App Store ever being a huge success... People are just used to the standard way of purchasing software. It's obviously different on iOS devices. Of course it's popular because of how easy it is. If I want to buy some software application for my computer, I'll Google it and purchase it at the developer's website. That's just what I'm used to.
  9. macrumors 68000


    Mar 28, 2005
    I'm torn over this - I want Apple to do well with the MAS, but I certainly don't ever want to see the day where Apple decides that the MAS is the only place to buy Mac software. And it scares me that I think they would like to do that one day, not out of necessity but out of greed.
  10. macrumors member


    Jul 15, 2010
    Plymouth, UK
    Mac App Store software prices are quite pricey compared to iOS. Look at "Things" for example.

    (With poor sales, they won't have a choice but to keep them high)
  11. macrumors member


    Nov 18, 2010
    Southern California
    I like having the App Store available and I have used it for a few things (including Aperture), but my buying patterns on the Mac are very different from iOS. On iOS the costs and expectations are different (read lower), spending even $5 for a game is no big deal. On the Mac I expect more out of applications (usually) and am willing to spend more - but only after more carefully looking at the options. There are simply far fewer impulse buys for the Mac.
  12. macrumors G4


    Feb 5, 2009
    It's a sign of the times. The focus is on mobile and mobile apps.

    Post-PC era, folks.

    Most of the development is going into mobile platforms. The Mac, while popular and able to hold its own, isn't one.

    It isn' that there's a problem with the Mac App Store paradigm - hell, the App Store model works for mobile. The issue is that there is a shift in focus tailing place industry-wide and market-wide when it comes to consumer-grade products and services.
  13. macrumors 604


    Dec 8, 2007
    bump on a log in a hole in the bottom of the sea
    People are going to get used to search the App store for their programs and then get annoyed if it's not there. Maybe not today, but someday. People always hate change, but it will happen.
  14. macrumors 68030


    Dec 14, 2009
    Well, I purchase software quite a bit. Just not on the Mac. Hard to explain.

    As far as the apps I could get from the MAS (I like that ;)), I've already bought a lot of that stuff on the iPad and can't see buying all over again for a laptop. Everything I used pre-MAS I download the DMG for, having already paid for it.
  15. macrumors 6502

    Nov 2, 2006
    Arlington Heights,IL
    I think that the numbe of Macs compared to iOS devices really effect those numbers. Also AppStore is, for the most part, the only way of getting apps for iOS. While you can still get Mac Apps through other methods (retail, website and directly from the software maker).

    I think, at this time, the Mac App can help promote software that might not have been seen by non-techie people.
  16. macrumors 601


    Aug 29, 2006
    Don't forget that some Mac folks won't have updated their Macs at all - and not got the App Store yet.
    It'll be there in Lion from the start - i'd reckon on a lot more sales just due to this.
  17. macrumors regular


    Jan 14, 2008
    Renton, WA
    Completely agree. It's one thing to throw around .99 on apps or even, 1.99 or 2.99 on garbage apps on the iOS app store.

    It's something else altogether on your mac desktop/laptop. You don't want all kinds of garbage cheap apps on your computer. And if the apps are more expensive, impulse buying is less of a factor. Most purchases on the Mac App store are going to be deliberate purchases with thought put into them. Unless you have money to burn.
  18. macrumors G5


    Jun 27, 2007
    Perhaps if they charge $1 for games they can sell more?
  19. macrumors regular


    Mar 3, 2007
    Yeah, this is true. Who knows, it could get big down the road. I mean, look at Steam... I like to think it is pretty successful.

  20. macrumors 6502a


    Jan 19, 2007
    London, Taipei
    I hate the idea of the Mac App store, all the programs I buy online I keep the install files organised on a hard drive with the serials in the event I need them and disks on a shelf. I don't want or need to be controlled by Apple.

    It's also useless for a work environment when you have computers that can't be allowed to have access to the internet! i.e. our edit suites that we can't put Final Cut X onto because it has to be downloaded using a machine that doesn't have and will never have a Apple email account with credit card details attached to it. They also have to remain on 10.6.4 for compatibility reasons with other systems they are networked to. :mad:

    Theres some software I need but can't get because they are on the damn App Store! Even freeware which is worse. :confused:
  21. macrumors member

    Jan 27, 2010
    I've spent a lot of money on the Mac App Store. Around 200$ so far...
    Aperture, Unison, JoyysFastVNC, Pixelmator, PhotoStyler and some other stuff.

    What I'm missing is a "Favourite" or "Setup" Section, where I can define which apps I really like and want to have in my default setup. Otherwise I'll just end up with a very very long list of apps I don't remember which was worth installing after some try-and-forget downloads and usage.

    Lately I had to reinstall my MacBook from scratch and I was really happy to just click some buttons to install most of the software I needed. But after some time of using the Mac App Store, this wouldnt be possible anymore without any tagging of favourite apps.
  22. macrumors 65816

    Mar 28, 2007
    I've launched it once. To buy Aperture when it first appeared. The only other time I will even think about opening it may be to buy Lion.
  23. macrumors 65816


    May 24, 2010
    the difference (for me at least) is the price. there are many games and apps that i would like to download but i cant spend 6 and 7 dollars for an app. if they lowered it to 1 or 2 there would be a lot i would buy. but i have to buy apps for my iphone and ipad and i cant afford apps for all three. the iphone and ipad come first as they are my mobile devices and i use them the most.
  24. macrumors newbie

    Jun 8, 2009
    And yet where does one obtain iTunes or iTunes updates... not in the Mac App Store - weird I reckon. If they want to push the store they should push iTunes in there!
  25. macrumors 6502a

    Jun 6, 2011
    Apple also seems to forget that there still folks out there with stone age internet speeds. Took me whole day to get Motion and its extra files. I'm looking forward to the Lion download already. :rolleyes:

    Bad idea to make MAS the exclusive distribution channel.

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