Airport Express: Time Gadget of the Week

Discussion in 'MacBytes.com News Discussion' started by MacBytes, Jul 22, 2004.

  1. macrumors bot

    Joined:
    Jul 5, 2003
    #1
  2. jsw
    Moderator emeritus

    jsw

    Joined:
    Mar 16, 2004
    Location:
    Andover, MA
    #2
    "Yes, I said PC. Because Express uses standard networking, and because iTunes is also the best music jukebox for Windows users, even Mac-free homes should look into this. Unlike earlier Mac products, the install disc runs on both Mac and Windows OS."

    Ah, the assimilation continues....

    "It's so easy to get this little Apple thingy to work. Maybe I should get an iPod, and, hey, those new G5 iMacs looks even better than my Dell!"
     
  3. macrumors 6502

    Joined:
    Sep 27, 2003
    #3


    Kinda makes you wonder why the switcher campaign stopped, ey? ;)
     
  4. macrumors G3

    Chip NoVaMac

    Joined:
    Dec 25, 2003
    Location:
    Northern Virginia
    #4
    Really makes one wonder about the marketing department of Apple. they lead in technology (SCSI, FW, Wi-FI, and of course the iPod), yet their market share ends up with others.
     
  5. macrumors 68040

    shamino

    Joined:
    Jan 7, 2004
    Location:
    Purcellville, VA
    #5
    It's human nature.

    Why does Bic sell far more pens than Cross? Cross has many inexpensive models that don't cost very much (I got mine for about $15, and refills cost less than a dollar). Cross pens work better and don't break. Bic pens typically break, leak or jam long before their ink is used up.

    Answer: Because Bic is dirt cheap and they are sold everywhere. For the price of one Cross (which can't be purchased in the grocery store), you can get 20 Bic pens. People would rather pay a small amount now and throw it away when it breaks than pay a bit more up front and get something that will last a long time.

    Same for Apple vs. everybody else. PC's are cheaper. Not at a 20:1 ratio like Bic-vs-Cross pens, but still enough. The fact that those cheaper PCs are crap, need constant maintenance and end up obsolete 2-3 times quicker doesn't matter. People would rather use junk and replace it when it breaks than spend a little extra up front for quality.
     
  6. macrumors G3

    Chip NoVaMac

    Joined:
    Dec 25, 2003
    Location:
    Northern Virginia
    #6
    So right you are. But with the right marketing you can break the price barrier.
     

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