I honestly think that Apple is just saying they're making one so that others such as Samsung and Sony and everyone else can follow suit and focus on making an iWatch but in reality Apple is really not interested to pursue it. Lets be honest the industry is a "wait and see what Apple dose" and maybe Apple is using it to their advantage. If they trick company's into thinking they're making an iWatch they can get them to put work and effort into making an device that won't ever come out. This then gives Apple a coverup to work on more important things such as the TV and improving existing products. Like honestly an iWatch exists... just buy that add on for the iPod shuffle and it'll already do what you want? Sure it won't count calories and do stuff like those fitness watches but I mean there could just be an App for that. I just think Apple would rather work on other things than put work toward an iWatch.