Amazon Planning March Launch for Apple TV Set-Top Box Competitor

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Feb 21, 2014.

  1. macrumors bot

    MacRumors

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    In light of recent reports stating that Apple is hard at work on an Apple TV refresh, Amazon is allegedly readying a new Web TV box that would compete with Apple's set-top box and the Roku, according to Re/code. The report states that Amazon's new media streaming device could be available as soon as March.

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    Similar to rumors that surfaced last year, this latest information claims Amazon's set-top box will tie into the company's Instant Video service and may support third-party content providers in a manner similar to the Apple TV and Roku.
    Re/code also speculates that Amazon's set-top box could contain a gaming component, noting that the company is looking to expand its Amazon Games Studio by hiring game developers who can "break down technology barriers and deliver experiences people have never seen before." This follows another recent rumor from VG247 that suggests the online retailer is working on an Android gaming console similar to the Ouya.

    Amazon has stepped up its streaming content offerings in the past year, producing 14 original television pilots and using feedback to decide which get made into full shows, as well as spending significant amounts of money to secure exclusive rights to popular shows like Downton Abbey and The West Wing.

    Currently, Amazon's Instant Video service is available on iPads and iPhones, the Xbox 360, the Nintendo Wii, the Sony Playstation 3, smart televisions from LG, Panasonic, Samsung, Sony, and Vizio, TiVo, the Roku box, as well as a number of Blu-ray players.

    Article Link: Amazon Planning March Launch for Apple TV Set-Top Box Competitor
     
  2. macrumors 6502

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    #2
    ..hopefully this means Apple will finally give us the App store we've wanted for so long - letting Amazon get there first would be extremely unwise.
     
  3. Guest

    Sky Blue

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  4. macrumors 68040

    MattG

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    #4
    Ugggh...I just want one box that does it all. Wish ATV would just do Amazon Prime.
     
  5. macrumors 68000

    azentropy

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    #5
    Well that is a bummer.

    Probably ruins any chance now of an Amazon Instant Video App for AppleTV.
     
  6. macrumors 65816

    japanime

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    #6
    And Roku will continue to quietly kick everyone else's butts.
     
  7. macrumors 6502a

    Old Muley

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    #7
    I'd really hate to see Apple lose the web TV box race.
     
  8. macrumors 68040

    MattG

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    #8
    OR...wish that somehow, some way, one of these other boxes could play the protected Apple content. But we know that'll never happen...ATV having Amazon Prime is more likely, even if only by a little.
     
  9. macrumors 65816

    GenesisST

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    #9
    The more the better. The faster cable companies loose power over distribution, the better.
     
  10. macrumors 6502

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    #10
    that would have it easier on the customer - and if there weren't legal/ licencing issues, it would be kind of like apple saying - we're above that.
     
  11. macrumors 68040

    Gasu E.

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    #11
    For a company that makes no profit, Amazon certainly is trying to completely dominate a lot of business segments.

    Just waiting for the other shoe to drop, when Amazon finally has eradicated the competition.
     
  12. macrumors G3

    mattopotamus

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    #12
    wait what? Amazon is a non-profit?
     
  13. macrumors 604

    bushido

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    #13
    just in time for the Amazon Prime Video Streaming service to launch in Germany next week

    does the iPad app allow airplay to the apple tv? probably not
     
  14. macrumors 68030

    Winni

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    #14
    Since Apple have repeatedly said that the Apple TV is "just a hobby", it's safe to say that they are not really in this race.

    It will be much more interesting to observe the products from companies who take this market seriously: Amazon, Microsoft (Xbox One), just to name the big players who are already shipping real products - and not just publishing their "hobbies".
     
  15. macrumors 68020

    Solomani

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    #15
    I'd agree. If this isn't the kick in the pants that Apple needed…. then I don't think Apple was even wearing pants!

    Step it up, Apple. Enough with the hobby! :apple:
     
  16. macrumors 65816

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    #16
    Hopefully the long awaited AppleTV with an App Store will sort that out.
     
  17. macrumors newbie

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    #17
    Here in the UK the lovefilm app allows airplay to the ATV, so hopefully the amazon app will. Quality not as good as netflix through the ATV though
     
  18. macrumors 6502

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    #18
    Yes it does.
     
  19. macrumors 601

    Plutonius

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    #19
    I hope you are getting Amazon Prime for their shipping and not for their streaming. The Amazon Prime shipping can be good but the Amazon Prime free streaming catalog is very poor.
     
  20. macrumors 65816

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    #20
    What do you mean to suggest, that Apple "blocked" Amazon Prime from the ATV? Has it occurred to anyone here that Amazon might have made that call themselves?
     
  21. macrumors G5

    Rogifan

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    #21
    Last May Tim Cook said Apple TV sales had surpassed 13 million. How is that not shipping a real product? Based on 9to5Mac's recent reporting it's pretty much a guarantee we'll see a revamped Apple TV this year. My guess is it will be announced at WWDC, especially if it gets an SDK.
     
  22. macrumors 6502

    tatonka

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    #22
    "a company that makes no profit" misconstrues the reality quite a bit. Amazon invests a lot in new markets with subsidizing customers (i.e. Kindle Books until Apple stopped that) and by buying companies and technologies.
    Other companies sit on piles of cash without doing much with it, business wise Amazons plan seems more ambitious and promising right now.

    T
     
  23. macrumors G5

    Rogifan

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    #23
    I think it's obvious something will be coming this year. My guess is WWDC.

    http://9to5mac.com/2014/01/23/new-apple-tv-set-top-box-likely-coming-soon-appgame-store-possible/

    http://9to5mac.com/2014/01/28/apple...ssory-to-product-line-ahead-of-major-changes/

    http://9to5mac.com/2014/02/10/new-apple-tv-hardware-references-already-appearing-in-ios-7-builds/
     
  24. macrumors 6502a

    BornAgainApple

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    #24
    Bring it on. More competition helps the consumer.
     
  25. macrumors 603

    Carlanga

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    #25
    The apple proyectes content is not as big now as before w many movies coming w both iTunes and UV codes and apps like Vudu streaming better quality content in 10-20x less time than the eternal loading of apple movie on the same connection. The main reason to get an atv instead of other boxes is airplay which I constantly use.
     

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