Tom's Hardware has an article explaining AMD's new plan in it's battle against the megahertz myth. It seems that the new Athlons (based on the Palomino core) will be specified by MODEL rather than MHz. Model A1600, for instance, is a 1.4GHz Athlon, but AMD views it as equivalent in speed to a P4 1.6GHz, at least. They demand that no motherboard/BIOS maker ever reveal the actual clockspeed of the chip, and even go as far as to prevent the printing of the CPU's clockspeed in the motherboard manual. Interesting concept. Reminds me of Cyrix's model naming back in the early-mid 90's. I think having AMD around is definitely a good thing, but this tactic seems a bit, well, untoward.