AMD to say goodbye to ATI?

Discussion in 'Community Discussion' started by Cowinacape, Aug 7, 2006.

  1. Cowinacape macrumors regular

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    #1
  2. After G macrumors 68000

    After G

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    #2
    Don't think it would happen. Too much brand strength in the ATI name.
     
  3. Cowinacape thread starter macrumors regular

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    #3
    Well apperantly the rumor is that, that is exactly what AMD is going to be getting rid of, the ATI brand, even though I do agree with you, the Ati brand name is very widely known.
     
  4. Spanky Deluxe macrumors 601

    Spanky Deluxe

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    #4
    And AMD's not well known?? Nobody seemed to care too much when nVidia swallowed 3dfx. I'm sure if AMD killed off the ATI name it wouldn't damage their sales. Anyone that buys dedicated graphics cards would realise that the AMD graphics card their buying is ATI tech otherwise they probably wouldn't be buying a dedicated graphics card in the first place!
     
  5. After G macrumors 68000

    After G

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    #5
    Well, I'm just wondering what 3dfx was doing when nVidia swallowed it up that was so great?

    At the very least, AMD will probably do some naming scheme that has both AMD and ATI in it. I wonder what this will do for all the AMD boards with nVidia chipsets, though.
     
  6. dmw007 macrumors G4

    dmw007

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    I find it hard to believe that AMD would kill off the ATI name brand. But then again, who would of thought that Macs would run on Intel processors. :)
     
  7. Lord Blackadder macrumors G5

    Lord Blackadder

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    #7
    The "Radeon" Brand is more identifiable than the "ATI" - "AMD Radeon 1900XT", anyone?

    Still, I don't see a huge reason to kill the ATI name.
     
  8. dmw007 macrumors G4

    dmw007

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    #8

    I agree, ATI Radeon X 1900XT sounds better than AMD Radeon X 1900XT. :)
     
  9. iMeowbot macrumors G3

    iMeowbot

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    #9
    The name needs to die.

    "ATI" stands for "Array Technologies Inc."

    The company's full name is currently "ATI Technologies Inc.", which expands to "Array Technologies Inc. Technologies Inc."

    That is pure evil. It must go.
     
  10. ReanimationLP macrumors 68030

    ReanimationLP

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    #10
    Umm, duh?

    AMD announced at the end of the year that the combined company would be operating under the AMD name.
     
  11. bousozoku Moderator emeritus

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    #11
  12. dmw007 macrumors G4

    dmw007

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    #12
    *Sigh* Well, at least they are keeping the Radeon name brand. :eek:
     

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