An old--but good--article on Apple from Fortune

Discussion in 'General Mac Discussion' started by macktheknife, Jan 30, 2002.

  1. macrumors 6502a


    Jan 24, 2002
    This is an interesting article from Fortune magazine written during May of 2001.

    At that time, Apple was still emerging from its disasterous 4Q00 bloodbath when the G4 Cube flopped and worldwide demand for computers stalled. This is of course before the iPod, the new iMac, the 1GHz G4, and the Apple retail stores. What the article also does is remind readers how fragile Apple's business can be if it makes a wrong move. It does, however, give credit to Apple's seasoned executives. Lastly, the article kept bringing up that market share issue but does make the right point that as a public company, Apple "has no choice but to grow again."

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