Annual 'Lucky Bags' Coming to Japanese Apple Stores on January 2

Discussion in ' News Discussion' started by MacRumors, Dec 26, 2012.

  1. macrumors bot


    Apr 12, 2001

    During the new year in Japan, retailers often offer a Fukubukuro, or "mystery bag," which is a grab bag that is filled with a random assortment of products sold at a steep discount.

    Apple has participated in this tradition for several years, and will once again be offering its "Lucky Bag" in seven different Japanese Apple stores on January 2.

    Lucky Bags, which Apple sells for 33,000 yen or $390, traditionally contain items like iPods, headphones, and t-shirts. A few fortunate folks, however, have received big ticket items in previous years, like MacBook Airs or iPads, which have made Lucky Bags ultra popular in Japan.

    Apple's grab bags are sold as is, and returns are not accepted unless a product is defective. Still, the bags have been quick sellers in previous years.

    According to Tech in Asia, people begin to line up the night before in order to get their hands on a bag, as the sale is similar to Black Friday.
    Like Apple's 12 Days of Christmas, this promotion is regionally limited to Japanese customers, though other countries, like China, may see the same traditional Apple Store sales during the new year.

    Article Link: Annual 'Lucky Bags' Coming to Japanese Apple Stores on January 2
  2. macrumors 6502a

    Oct 5, 2011
    Southern California
    I'd love to go but I don't have a car... :eek:
  3. macrumors 68040

    Dr McKay

    Aug 11, 2010
    Considering you live in California, are you referring to this car? :D

  4. macrumors 6502a


    Sep 18, 2012
    Houston, TX
    Wonder what the odds are on these things. I bet Apple makes a killing off of this gambling system.
  5. macs4nw, Dec 26, 2012
    Last edited: Dec 26, 2012

    macrumors 68030


    Feeling lucky, anyone? Worst case scenario, some extra gifts. :)
  6. eda
    macrumors member

    Jun 5, 2011
    Birmingham, England
    Such a cool idea, wish they did them elsewhere!
  7. macrumors newbie


    Jun 2, 2011
    yeah! page updated again!
    And, I don't believe in this "gift", of course they did math to get way more income than they should.
  8. macrumors 603


    Nov 26, 2007
    It would be interesting to hear how many people just end up with gift cards or other it-cost-Apple-less-than-$400-to-make-the-contents bags.

    I would imagine that many customers win. Apple is banking on the halo effect - if you own one Apple product, you're likely to buy more from them. Easy example: if you end up with an iOS device in your bag, you're likely to purchase media for it from iTunes. Apple collects 30% of each purchase you make on the store.
  9. macrumors 6502a

    Jul 1, 2010
    I'd love this
  10. macrumors regular

    Sep 3, 2010
    Melbourne, Australia
    With everything so very globally connected these days, this could no doubt be popular outside of Japan - Australia, for example.

    A win win, in a way, as one could be after one or all of the items contained within the bag, or one could use the contents for gifts, or one could sell some or all the stuff within a bag.
  11. macrumors 6502

    Nov 5, 2010
    Sea of Tranquility
    Now where did I keep my X-ray goggles?
  12. macrumors 65816

    May 25, 2012
    Yea seems pretty sweet id grab one.
  13. macrumors regular


    Feb 8, 2011
    San Juan, PR
    APPLE, Y U No Do This Here?!!
  14. macrumors 603


    Oct 28, 2007
    I already got a lucky bag.
  15. macrumors 68030


    Aug 10, 2010
    macrumors apparently
    I can't imagine the disappointment of an empty bag...:D
  16. Moderator


    Staff Member

    Feb 1, 2005
    Land of 10,000 Lakes
    Reminds me of a lockbox contained within one of the MMOs I frequently play. The Apple version appears to be more worth the money though!
  17. macrumors 604


    Jul 6, 2009
    This is cool, I want to do this sometime.
  18. macrumors 6502

    Apr 10, 2011
    There are so many "mystery bags" in UK especially in London, only differents is you can't find them as soon as you handle your money :D
  19. macrumors 6502

    Nov 10, 2008
    Thanks again Apple for not including (screwing) U.S. customers in this promo.:mad:
  20. macrumors 6502a

    Mar 1, 2008
    Rockland/Manhattan/Bay Area
    I would love to see pics of this year's lucky bags
  21. macrumors 68030

    Nov 7, 2004
    Apple did one when it opened the first few Apple Stores. I queued up for one when Regent St opened. There was a predictable surge and I lost my place and missed out by about one or two places in the end.

    I felt a lot better when I saw the contents of the lucky bag (holdall) as it was full of crap. Hardly anyone got an iPod and most just got the JBL OnStage iPod dock, T Shirt, random software nobody wanted (guide to London, I think) plus unmemorable small bits of tut. All that for the best part of £300.
  22. macrumors 68040

    Nov 20, 2008
    most people here forgot that this isnt an apple only thing, but rather common practice for many japanese retailers.

    when in rome...
  23. macrumors member

    Apr 13, 2010
    Most states will not allow such a grab bag offer. It's a form of gambling and states tend to try to control gambling. This is why all those US promotions must have a mail in "no purchase necessary" option. Even then some states don't allow promotions that involve chance.
  24. zin
    macrumors 6502

    May 5, 2010
    United Kingdom
    If I remember from last year, the contents of the bags always are at least more than $400 if you were to buy them separately. So the consumer isn't losing out in any way.

    But it probably costs Apple much less than $400 for the majority (if not all) of the bags.
  25. macrumors 68030

    Feb 17, 2009
    According to an analyst there were two lines:

    1) Lucky Bag

    2) Unlucky bag
    Are you sure you didn't look into a bag from this queue?

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