So I'm browsing the Apple website from a link in another thread on here. I'm looking at http://support.apple.com/kb/HT3226 where it is talking about how to clean Apple products. If we look at the section for the iPhones: Now, if we compare that to the section for the iPads: And then also look at the section for iMacs: Notice that Apple butchers the grammar in the section for the iDevices where it inconsistently references iPhone without a "the" or "your" before it. In the iMac section, a reference to an iMac is preceded by "your" and is grammatically correct. For example, from above, the iPhone section uses "Clean iPhone immediately if it comes into contact" when it should actually say "Clean your iPhone immediately if it comes into contact". And also, where it says "To clean iPhone, unplug all cables", it should actually say "To clean your iPhone, unplug all cables". The iPad section is mixed. In the first sentence, it correctly uses "Handle your iPad with care" but then in the next sentence it incorrectly goes "To clean iPad, unplug all cables" when it should say "To clean your iPad, unplug all cables". There are numerous mistakes like this throughout Apple's website. This butchering of grammar also happens in Apple ads, such as at the main page for the iPhone at http://www.apple.com/ca/iphone/. Every time I hear or see something from Apple that forget adjectives, it drives me crazy because it is so obvious that they don't use correct English. It makes me think their writers are not literate. It is not "The biggest thing to happen to iPhone since iPhone." That is so plain grammatically incorrect, you would have failed English school. It should actually say "The biggest thing to happen to the iPhone since the iPhone." Doesn't anyone at Apple grammar check?