I watched it today and I have to say it looked really nice. If I wasn't already invested in not only the iPhone but Apple ecosystem, I would probably consider switching if user adoption and app development pick up. I think what makes the hurdle of other companies stealing some iPhone users away from Apple is the investment in Apps. I find it really hard to basically throw away the money and apps that I've spent money on to move to another platform, even as much as I have wanted to at times. Anyways what did everyone else who possibly tuned in to the conference think?