Exactly, i know that quite obviously Apple are a business and like any business they want to make money and so favour the big hitters.
I can't help but think that by essentially edging out the little guys they are not only turning their backs on what and who made the AppStore as popular as it is. But there are a heck of a lot of good apps from a lot of indie developers that could be good revenue streams for both the developers and Apple. They just never get the chance to be discovered these days.
Which is a shame as more support could help keep innovation alive and kicking. Before we get to the point where it's like home consoles and we get 15 years of EA churning out the same crap but with all new grass in this years version. But I digress.
As a consumer I get bored of seeing the same apps week after week, after week. In fact in some cases for well over a year. And they don't exactly make it easy to find other apps, I hate trawling through the AppStore, it's such a chore trying to find something new and different at times.
Sometimes I look at the AppStore and get the impression that its stagnating, which of course couldn't be further from the truth, it's just that for the 59th month running Apple are trying to shove candy bloody crush or yet another boring Angry Birds spin off and their ilk down our throats yet again.
The thing is, these apps and games from the big guys really don't need Apples help to sell on the store. People will find them just as easily, after all they have the marketing budgets to make sure that happens.
Don't get me wrong I'm not saying there shouldn't be front page support for the big names, far from it. There are after all some great apps and it's probably what the general public want to see, because they know it. But more could be done to better support smaller developers and certainly a lot could be done to make app discovery a lot better for consumers.
Good god I don't half go off on one when I get started