Apple Ad Reflections

Discussion in 'General Mac Discussion' started by Wardofsky, Mar 2, 2003.

  1. Wardofsky macrumors 65816

    Joined:
    Aug 6, 2002
    #1
    I've noticed that in Apple ads, the reflection of whatever, is over played.
    I know that it is just for asthetics and I have nothing against it.

    Image below, techncally you shouldn't be able to see the reflection of the screen.
     

    Attached Files:

  2. timbloom macrumors 6502a

    timbloom

    Joined:
    Jan 19, 2002
    #2
    They probably just did it for the effect, but also, it does look that the set they shoot their commercials on is very brightly lit, to show off the luster of the machines.
     
  3. Mr. Anderson Moderator emeritus

    Mr. Anderson

    Joined:
    Nov 1, 2001
    Location:
    VA
    #3
    What's this ad from? I haven't seen it. Do you have a link?

    D
     
  4. timbloom macrumors 6502a

    timbloom

    Joined:
    Jan 19, 2002
    #4
    It looks like it is not on the Apple.com/powerbook/ page anymore, but I have seen it a couple of times on TV, where they just have the big one sitting in front for a little bit, then it closes and the smaller one is right behind it....
     
  5. aethier macrumors 6502a

    aethier

    Joined:
    Feb 1, 2003
    Location:
    Montréal, Canada
    #5
    That add is from the movie steve jobs presented at the macworld when he introduced the two computers.
    you could still vie it in the powerbook s ection of the apple6 website. last time i checked that is.

    aethier
     
  6. pyrotoaster macrumors 65816

    pyrotoaster

    Joined:
    Dec 28, 2002
    Location:
    Oak Park, IL
    #6
    That's from the "Cosmos" Powerbook ad. It's not at Apple.com anymore.

    As for the whole reflection thing, it just shows off the machine's good looks, and I've got nothing against doing that.
    Also, it isn't just in TV ads, they do it on some of their posters, too.
     
  7. Kwyjibo macrumors 68040

    Kwyjibo

    Joined:
    Nov 5, 2002
    #7
    I beleive the bright white light is an effect that helps pull off the bright white background or so one of my friend in folmography told me. they do it infront of a sunny window or something and it makes that perect white look i think .
     
  8. aethier macrumors 6502a

    aethier

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    Feb 1, 2003
    Location:
    Montréal, Canada
    #8
  9. timbloom macrumors 6502a

    timbloom

    Joined:
    Jan 19, 2002
    #9
    That frame is nowhere in that movie
    It was a seperate TV comercial that has since been pulled off the website, not a suprise, I only saw it one or two times on TV

    I don't know what that is supposed to mean... The name of the commercial was Cosmos, and I think we all know it is a 17" PB
     
  10. Eniregnat macrumors 68000

    Eniregnat

    Joined:
    Jan 22, 2003
    Location:
    In your head.
    #10
    Washed out. Very 1980’s. I don’t see a camera reflection. Could some of the products be more than digital altered. Perhaps- digitally rendered and completly synthetic? I live just below Alias Wavefront’s HQ. (They just moved.) What they could generate digitally was/is amazing. The technology is there for it to be done by a number of companies.

    The transition from the dark 1984 to the bright ads of today is drastic and seems to be the opposite of the financial market.

    For comparison, I have found a few sites with past ads. If you like what these people have archived, please let them know that their work is appreciated.

    A list of places to go for archived ads.

    Off topic and for pure humor, please be patient with the download. You must see this spoof. The Apple Post-It note from SNL.
     
  11. Wardofsky thread starter macrumors 65816

    Joined:
    Aug 6, 2002
    #11
    It is the cosmos ad (I think), I only saved it to the disk when the PB were announced.

    In this pic, the one on the left is the cosmos ad, the top right is the powerbook intro video, and the bottom right is just the image I posted up earlier.
     

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  12. aethier macrumors 6502a

    aethier

    Joined:
    Feb 1, 2003
    Location:
    Montréal, Canada
    #12
    oh ok... sorry i didnt know that it was called cosmos.... i thought it was like a code name for another model or something...

    aethier
     

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