Apple Adds Dedicated Beats By Dr. Dre Accessory Section to Online Store

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 7, 2014.

  1. macrumors bot

    MacRumors

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    #1
    [​IMG]


    Now that Apple's purchase of Beats Electronics is complete, the company has begun expanding its promotion of Beats products, giving the Beats by Dr. Dre line of accessories its own dedicated section in the Accessory portion of the Apple Online Store.

    Added yesterday, the Beats by Dr. Dre section joins "All Accessories," "Apple Accessories," "Exclusives," "Now Trending," and Gift Cards" on the top menu bar of the "Shop Accessories" section of the online store.

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    Though Apple has long sold Beats products, the dedicated menu bar position gives the accessories far more prominence online. The section, first noticed by 9to5Mac, promotes Beats headphones, Beats in-ear headphones, Beats speakers, and Beats accessories like the Pill Dudes and Sleeves designed to hold Beats speakers.

    Apple is also continuing to show off the Beats line of headphones in its retail stores, with the Beats by Dr. Dre Solo2 and Studio over-ear headphones accompanying iPod touches in many retail locations.

    Apple's $3 billion acquisition of Beats Electronics and Beats Music became official last week, following U.S. regulatory approval of the deal. As of August 1, Beats Electronics shut down its own online store and began directing customers to the Apple Online Store.

    Article Link: Apple Adds Dedicated Beats By Dr. Dre Accessory Section to Online Store
     
  2. macrumors 6502

    Dilster3k

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    #2
    Oh god why... disgusting :confused:

    Please kill me now.
     
  3. macrumors 6502a

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    #3
    Hey look! It's everyone's favorite kind of post to argue about!
     
  4. macrumors 68040

    ValSalva

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    #4
    I think you know why... :D Got to start getting some return on that $3 Billion.
     
  5. macrumors 6502

    SgtPepper12

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    Germany
    #5
    I don't care much about the acquisition of beats, but seeing Apple themselves advertising beats accessories as "great sound" feels kind of painful. I don't know what it is.
     
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  6. macrumors regular

    JobsGang

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    #6
    Anger and tears will be shed in this thread.Grabs popcorn.:D
     
  7. macrumors regular

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    Mar 23, 2004
    #7
    So ... different owners, same massively overpriced, crappy products?

    Still scratching my head over why Apple would bother with acquiring Beats in the first place.
     
    ThomasJL likes this.
  8. macrumors 603

    roland.g

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    #8
    If you ready any headphones review:

    Best over the ear
    Best wireless over the ear
    Best earbuds
    Best wireless earbuds

    None will say that Beats is worth it. They all point to other products that give the same performance for less, and a fair amount less, or that for the same price you can get way better product.

    I am not an audiophile, and I do think some of the Beats stuff looks good, but there are too many other options to buy stuff like this without doing research.

    Since I am not an audiophile I stick to my Apple EarPods, my RocketFish Bluetooth that wraps around the back (over the ear but not covering or noise canceling) or my stereo options (car, computer, sound system).

    I'd have to need a replacement to drop coin on this, and Beats/Apple probably wouldn't get my $$.
     
  9. macrumors 68040

    Roessnakhan

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    #9
    I'm not about the join the anti-Beats circlejerk, but this next step was obviously going to happen.
     
  10. macrumors regular

    Joined:
    Sep 22, 2006
    #10
    Predictable. Apple will market Beats everywhere to get as much cash as possible. This is the free market at work.
     
  11. macrumors member

    gramtrax

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    San Francisco, CA
    #11
    L-A-M-E.

    wtf is Apple doing these days....
     
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  12. macrumors regular

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    #12
    Still a better buy that Instagram or Whatsapp.
     
  13. macrumors 68020

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    #13
    I just hope they hire some decent engineers to turn the Beats products into top quality headphones and speakers with decent sound quality instead of the over priced crap they currently churn out.
     
  14. macrumors member

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    #14
    is it just me thinking beats is soooo not apple :eek:
     
  15. macrumors 6502a

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    #15
    Marketing the product they bought.
     
  16. macrumors 68000

    Aluminum213

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    #16
    Beats Pros are phenomenal headphones, haters always ignore that model when hating on Beats
     
  17. macrumors member

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    Location:
    Philadelphia
    #17
    gosh that sounds terrible. /sarcasm

    I really enjoy the overear headphones from Marshall that i have, LOVE them, but i didnt mind my beats when i had them either
     
  18. macrumors 603

    roland.g

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    #18
    I wouldn't buy Beats but this makes perfect sense and is a good move for them. People don't buy beats for much other than being ill-informed, a fashion decision, or both. Any Apple is taking advantage of that. They like to tout being best at some stuff, but they don't claim to be the best at everything.

    What are they doing, working on an iPhone 6 release, iOS 8 (or call it iOS 7.5 if you will), Yosemite, and possible a new product (iWatch). So who cares about this. It helps them with streaming and acquires a fashionable profit producing company and the personnel responsible for it.
     
  19. macrumors regular

    Joined:
    Aug 25, 2010
    #19
    Oh I don't know...

    Maybe for the cultural clout they carry... and so Apple can engineer the things to sound better in a year or so?
     
  20. macrumors 68000

    M5RahuL

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    Colorado
    #20
    The official ' Beat the Beats ' thread!!...

    Let it out guys.... let it out :D
     
  21. macrumors 68030

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    UK
    #21
    Really looking forward to apple improving the sound quality of beats headphones.
     
  22. macrumors 65816

    iBlazed

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    #22
    I'm sure this will annoy lots of people on here and I'll enjoy watching it. :D
     
  23. macrumors 6502

    Joined:
    Jul 21, 2011
    #23
    No Apple Tax?

    Or was Beats already gouging consumers with inflated prices?
     
  24. macrumors newbie

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    Oct 12, 2013
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    Frankfurt a.M., Germany
    #24
    Crying a river.

    How could they dare? Why Apple WHY?
     
  25. Rog210, Aug 7, 2014
    Last edited by a moderator: Aug 7, 2014

    macrumors regular

    Joined:
    Mar 23, 2004
    #25
    That's the strange thing, Apple has the cultural clout already, and it's backed up by very solid products across the board.

    Beats may have some of this clout, but there's nothing of any quality backing it up, it's just hype. This acquisition just seems so un-Apple to me.
     

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