Apple Adds Streaming Television Channel 'TV4 Play' to Apple TV in Sweden

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 25, 2014.

  1. macrumors bot

    MacRumors

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    Apple today added a new TV4 Play channel to the Apple TV in Sweden, giving Swedish customers access to the TV 4 Play service that includes live broadcasting, original programming, and full episodes of TV4 Group shows. While content is available for free, premium subscribers have access to additional shows and movies.

    [​IMG]
    Along with access to content, the channel offers a personalized list of favorite shows and a "resume play" option to allow a show to be paused and resumed at any time. While the number of HD shows are currently limited, TV4 Group expects to add additional HD shows in the coming months.

    TV4 is a Swedish television network that broadcasts news, sports, sitcoms, films, documentaries, and more. TV4 Play is the video-on-demand service for the network and is also available via an iTunes app. [Direct Link]

    In addition to the TV4 Play channel for Swedish users, there are several other country specific Apple TV channels, including Sky Sports in the U.K., Watchever in Germany, and CANALPLAY in France.

    Article Link: Apple Adds Streaming Television Channel 'TV4 Play' to Apple TV in Sweden
     
  2. macrumors 68000

    Crosscreek

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    #2
    Can't bust the US market, the cable companies won't allow it.
     
  3. iMe
    macrumors newbie

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    Apr 23, 2004
    #3
    SVT Play?

    SVT Play please! That´d be superb!!
     
  4. macrumors newbie

    Ozziewizzle

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    #4
    Atv

    On demand TV and catch up services for everyone would be awesome thing for ATV :confused:
     
  5. macrumors 65816

    GenesisST

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    Where I live
    #5
    Before any complaints about not being able to hide it, yes you can!. Go in Settings -> General -> Restrictions, then change it's value to "hide" or "hidden" or whatever.

    You're welcome!
     
  6. macrumors newbie

    Duperman

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    #6
    Oh you think that will happen with a state owned company :p Maybe in 2030 when we all live in the Matrix ;)
     
  7. macrumors regular

    THOPMedia

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  8. macrumors 68000

    Reason077

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    #8
    Hmm, does the Apple TV have BBC iPlayer yet? Getting that would definitely make me buy one again!
     
  9. macrumors member

    Joined:
    Feb 25, 2010
    #9
    Anyone else read this channel name aloud as "TV Foreplay"? Such an unfortunate name but maybe it's just me.
     
  10. macrumors 68000

    Reason077

    Joined:
    Aug 14, 2007
    #10
    Oh, the Swedes have all sorts of fun with dodgy innuendo when they give English names to things. It gets much worse than that.
     
  11. macrumors 65816

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    #11
    Do tell. :p
     
  12. macrumors regular

    leon44

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    #12
    There must be a pretty good reason why the iPlayer isn't on there yet, I'd love to know what it is!
     
  13. macrumors 6502a

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    Jan 16, 2011
    #13
    It'd be funny if the Apple TV took off outside the US. After all, the US is LESS than 50% of Apple's revenue source, so it needs to focus more on non-US customers.
     
  14. macrumors regular

    Joined:
    Oct 27, 2011
    #14
    SVT has historically been pretty fast with adopting new technologies. They were (to my knowledge) first of the big channels with a Play-service and they (for what it's worth) certainly haven't feared adopting social media.
     
  15. macrumors regular

    Jeaz

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    Sweden
    #15
    Yes, but they have since changed their policy and will now only commit to open widely used standards. So don't expect anything other than them developing their web player for the foreseeable future.

    ----------

    As for my Swedish wish-list:
    HBO Nordic and Viaplay, and I'd be all set.
     
  16. macrumors 68000

    Cuban Missles

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    My heart is in Camagüey, the rest in the USA
    #16
    I hope this country specific programming doesn't go the same way music and movies have gone. I mean, it seems silly to me that some music/movies are only available in some regions of the world and not other. I tried to download a song legally and found out that it was not available in my region. Hmm... I thought, if they won't take my money....

    Anyway, I know nothing about TV4 Play (love the name :D), but if they start restricting the same way on the TV front, I can see this only encouraging further pirating. When will the suite learn that taking money from anywhere in the world is better than getting pirated. :confused:
     
  17. macrumors 6502a

    byke

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    LDN. UK
    #17
    Just the fact that these channels are downloaded to your device without your choice. Tells me this model of Apple TV software is outdated.

    By simply having a TV app section in the store that allows you to choose and install the apps you want would be a huge step forwards.

    I would have no problem selling my Apple TV 2 at this moment in time.
     
  18. macrumors 68020

    Joined:
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    Earth
    #18
    I like the App Store model better for adding apps. Although having the ability to hide it is nice already, I rather not waste storage space. We only get 4GB I think as it is. That was for buffering video content plus the OS. Now with each app being added we are taken away from this. I'm noticing iTunes taking a lot longer to buffer streaming content every since the last two add-ons.
     
  19. macrumors 68020

    ipedro

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    Location:
    Toronto, ON
    #19
    These "apps" are nothing more than a text file smaller than 1MB. Graphic assets are pulled down from the internet. It's not taking up any noticeable space.
     
  20. macrumors 68000

    Parasprite

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    #20
    This should really be stickied to every Apple TV article.
     
  21. macrumors member

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    Mar 17, 2011
    #21
    Related story

    In a related story, All AppleTVs bound for the Swedish market will have the inputs on the back labeled as innuendos.

    --heeeeyuck.
     
  22. macrumors member

    Joined:
    Feb 19, 2014
    #22
    Not yet, Sky News (also available in other countries) and Sky Sports (UK only) is the best we get.

    Makers of smart TV and set top boxes targeting the UK all consider including BBC iPlayer an essential component, except for Apple currently.

    I think this will change soon, but I don't know how far along the discussions with the TV companies are.
     
  23. macrumors 68020

    Joined:
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    Earth
    #23
    How did you find this out? The graphics must be cached taking up space. Because they still appear even when I'm not connected to the Internet.
     

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