Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Nov 11, 2012.

  1. macrumors bot

    MacRumors

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    [​IMG]


    Apple has started airing two new television ads for the iPad mini, the second and third spots released for the iPad mini. Apple previously released the 'Piano' ad that was shown during the iPad mini media event.

    The second ad, called 'Photos', uses the same side-by-side format as the other two iPad mini ads. This time, Apple shows off iPhoto for iOS with the 60's classic song Two of a Kind by Bobby Darin and Johnny Mercer in the background.

    Article Link: Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'
     
  2. macrumors 6502a

    Richardgm

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    #2
    Unfortunate, but they didn't have the same impact as the first.
     
  3. macrumors 6502a

    Pakaku

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    #3
    I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...
     
  4. macrumors 68020

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    #4
    Smaller DPI then 10".
    It is not that bad on iPad 2, better on mini.
     
  5. macrumors 65816

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    #5
    Ding ding...was going to say the same thing.

    They would have crushed it with putting retina on this...everyone knows it's coming...ridiculous they left it off.
     
  6. macrumors 604

    bushido

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  7. macrumors member

    MrKambo

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    i like the 'Photos' ad, very different way of looking at things! clever!
     
  8. macrumors regular

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    #8
    I don't think the intention was to emphasise the text but rather the portability of the device compared to the iPad with reading books.

    On the other hand, the photo one was just really creative and had a unique perspective.
     
  9. macrumors member

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    #9
    I thought the same thing. So far, the Piano commercial has been the best IMO.
     
  10. macrumors 65816

    Patriks7

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  11. macrumors 6502a

    ZacNicholson

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    i like this one more than the piano commercial
     
  12. macrumors 68020

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    #12
    I guess I am biased, but these commercials look to be some of the best commercials Apple has made in a while.
     
  13. macrumors 6502a

    MacFan782040

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  14. macrumors member

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    #14
    They should just bring back the PC Guy.

    And Honey Boo Boo could play the iPad Mini Girl.
     
  15. macrumors 603

    appleguy123

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  16. macrumors 6502

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    #16
    compare the two book titles
     
  17. macrumors 68030

    NutsNGum

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    #17
    The books one would've made more sense if they had a guy squinting using the mini and then exchanging it for an iPad 4.
     
  18. macrumors 6502a

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    #18
    "The Sun Also Rises" and "The Valley of the Moon".
    "East of Eden" and "How the West was Won"
    "Moby Dick" and "Gone Fishing" (Captain Ahab was fishing... for a whale)
     
  19. macrumors 6502a

    Pakaku

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    #19
    It is a lower DPI, but only because they quite literally shrunk an iPad 2 screen, and its UI, down to a 7.8" screen. Which also brings up ergonomic issues...
     
  20. macrumors member

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    #20
    The photo ad works as its visually engaging and simple. The visual idea is 'cute' and the execution works.

    The books ad relies on the viewer to actually read the book titles to get the connection. Not very obvious at all and it's subtlety will be missed by many I suspect.
     
  21. macrumors 6502

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  22. macrumors 68030

    Krazy Bill

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    No need. Apple is out of the "Computer" biz and fully entrenched in making do-nothing devices. They've hung their hat on boring consumerism. :(
     
  23. macrumors 6502a

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    #23
    Yep, it is a bit contrived isn't it.

    The Photos one is great though.
     
  24. macrumors 6502

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    #24
    I'm not particularly drawn in by the 'Books' commercial, though that's probably because I don't understand the pairing of books
     
  25. macrumors 6502a

    Pakaku

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    #25
    [​IMG] Hello! I am an iPad!

    [​IMG] And I am an iPad Mini!
     

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