Apple Already Sold Out of Initial White iPad Mini Pre-Order Stock

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Oct 26, 2012.

  1. macrumors bot

    MacRumors

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    Apple started pre-orders for the iPad mini and 4th Generation iPad early this morning at 3AM Eastern / 12AM Pacific. As noted in our forums, the initial stock of White iPad minis sold out quickly in the U.S. Within the first 17 minutes, ship dates for the white iPad mini slipped to 2 weeks from the original "Delivers 11/2". The black Wi-Fi iPad mini remains available for delivery by November 2nd.

    Of course, its hard to tell how much of the stock out is related to high demand vs. low supply. We suspect stocks may have been low as others have noted that countries outside the U.S. listed "2 week" delivery times from the first moment the white iPad minis went on sale.

    As typical, Apple will also offer the iPad mini in retail stores on launch day. Apple keeps a sizable stock of devices to be available on the official launch day of products. The Wi-Fi iPad mini will be available in retail stores starting on November 2nd. Meanwhile, the cellular version is promised by mid-November.

    Article Link: Apple Already Sold Out of Initial White iPad Mini Pre-Order Stock
     
  2. macrumors 6502a

    Veinticinco

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    #2
    And yet I'll still be able to casually saunter into an Apple Store on Nov 2, not queue and pick one up as if I'm buying a loaf of bread.
     
  3. macrumors newbie

    coredev

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    #3
    My guess is that this very much depends on which Apple Store you will be sauntering into on Nov 2.
     
  4. macrumors 601

    cambookpro

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    #4
    Seems like there are plenty of black ones left though. Definitely not as big a launch as the iP5, even if they have more stock.
     
  5. macrumors 68000

    0815

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    #5
    wow, that was fast .... but than, I think they never made any iPhone/iPad available in so many countries at once.

    Anyway, it will be a big success - no matter how many people predict it to fail.
     
  6. macrumors 68030

    needfx

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    #6
    oversell the underproduction!

    great story man!
     
  7. macrumors 603

    appleguy123

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    #7
    This was the risk of releasing it so close to the holidays. It was a bit short-sided, IMO to release a new product at this time.

    I definitely see this happening:

    Dad:What do you want for Christmas, Johnny?
    Johnny: An iPad! I'll use it to help me with my school work and make reminders so I never forget to do my chores!
    Dad: Let me ask your mom. (They agree)

    3 weeks before Christmas
    Wife: The iPad mini does all the things the iPad does and is a lot cheaper! Let's go to the store and get one of those for Johnny and his sister!

    Drives to best buy
    Clerk: I'm sorry ma'am we're sold out. But we do have stock of the 7" Tablet from X which is $130 cheaper!
    Parents relieved.

    No iPad is bought because Apple can't keep up with supply.

    I don't know why they can never make enough. Secrecy is already out the window, so there's presumably no disadvantage to ramping up production early to make enough.
     
  8. macrumors 603

    nfl46

    Joined:
    Oct 5, 2008
    #8
    This is what Apple is thinking: We didn't even have to price it at lower than $300 for it to sell out in 17 minutes. We win!

    Lol. I sold my iPad 3 and got one in black. This screen better not be too pixelated. #
     
  9. macrumors 6502a

    Joined:
    Mar 14, 2012
    #9
    The iPad 2 screen still looks good to me from a distance. I can only tell it's "inferior" because I'm spoiled with retina. I think 1024x768 will look decent enough on this screen. Retina will look even better next year...or in 6 months...heh
     
  10. macrumors newbie

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    Oct 26, 2012
    #10
    Apple only offered the black iPad Mini to begin with. The white iPad mini was always set to be available in mid November.
     
  11. macrumors 6502a

    Joined:
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    #11
    Do we have another case of the elusive White iPhone 4? :eek:
     
  12. macrumors 6502

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    United Kingdom
    #12
    Lucky the USA managed to order whites at all. There NONE for the rest of the world.
     
  13. macrumors 65816

    Joined:
    Jun 5, 2007
    #13
    Seriously? You don't know why Apple can't magically manufacture enough units to meet initial launch demand? Leaving aside all the practical problems (component supply, overall production capacity of the manufacturer(s), massive amount of inventory sitting in boxes rather than being sold, initial production / process issues etc) they'd likely have to ramp up to a higher production level than they'd need going forward which is incredibly wasteful (not to mention stupid).

    Oh and your example has a slight flaw: it assumes that your customers wouldn't pay more for one of the 10" iPads. Certainly your typical best buy employee would be more likely to try and push them to the more expensive purchase...

    Someone mentioned it's not as big a launch as the iPhone 5 but surely that's to be expected. This is a new product after all and you just don't launch a new product with the sort of production volumes you do for an established product that dominates its market.
     
  14. macrumors 68000

    0815

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    #14
    too bad I did not know this when I ordered mine (in black) at 3:01am EST ... I also would have ordered an additional white one (limit is 2 orders per account) and sold on ebay for fortune .
     
  15. macrumors 68030

    CmdrLaForge

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    #15
    Cool, I ordered my 32 gig white WiFi 9 minutes after sales started. Only get it in two weeks here in Germany... so no stock for me. Btw - I sold my 3rd gen iPad for this. Main driver for me is actually the weight. The new one is soooo much lighter. Looking forward to it.
     
  16. macrumors regular

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    Mar 18, 2011
    #16
    Order 2 white in the uk 9 minutes after pre-order started (8:09am), 2 weeks delivery.
     
  17. macrumors newbie

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    #17
    Ha! Some things we can't forget. Good call.
     
  18. macrumors 68020

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    Colorado Springs USA for now
    #18
    I put my 16g white mini on the bay a few minutes ago for $600 bin or best offer. I suspect with the whites being sold out in 2 hours it should fetch that.
     
  19. macrumors regular

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    Azeroth
    #19
    What happened to "this is too expensive, buying a Nexus 7 instead" :rolleyes:
     
  20. macrumors 65816

    Joined:
    Mar 31, 2012
    #20
    Not really surprised, the smaller size alone is drawing a lot of people in regardless of any issues.
     
  21. macrumors 6502a

    Joined:
    Dec 24, 2011
    #21
    Publicity stunt

    Apple never ran out of anything while Steve was there.

    On the other hand, they have changed the size of every product already. Now, where is the innovation again?
     
  22. macrumors 68000

    0815

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    #22
    Really??? And you are from which parallel universe?
     
  23. macrumors newbie

    coredev

    Joined:
    Sep 26, 2012
    #23
    Not true, and you know it.
     
  24. macrumors 6502a

    Joined:
    Jul 15, 2011
    #24
    Jesus Christ. They did run out of product before. They are so sorry that they are more popular than before and can't force more factory workers to work more double shifts.

    Retina Macbook 15 and 13, the new iMac, the innovative manufacturing processes, dynamic Lighting cables, developing Thunderbolt with intel, the thin iPod Touches, etc. etc. etc.

    You are just complaining to complain. Seems like a Apple Rumor site isn't for you.
     
  25. macrumors regular

    Joined:
    Sep 24, 2010
    #25
    Shipping on 17 November

    Ordered the iPad 4G with cellular. Order confirmation says delivers on 17 November.
     

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