Apple and Starbucks Partner for (Product) Red Gift Cards

Discussion in ' News Discussion' started by MacRumors, Nov 29, 2012.

  1. macrumors bot


    Apr 12, 2001

    Just in time for the holidays, Apple and Starbucks have partnered up for a (Product) Red gift card combo. When you buy the $15 iTunes + $15 Starbucks gift card both companies together will contribute 5% to the Global Fund to help fund AIDS research.
    Apple has long been a supporter of the (Product) Red campaign, selling red iPod nano models, iPad Smart Cases and Smart Covers. Most recently, Apple released a (Product) Red bumper for the iPhone 4S and iPhone 4. At an Apple town hall meeting in February, Tim Cook mentioned that Apple (Product) Red products have generated over $50 million to help fund AIDS research. The gift card combo can be purchased at this website.

    Article Link: Apple and Starbucks Partner for (Product) Red Gift Cards
  2. macrumors 6502a


    Oct 7, 2008
  3. Moderator emeritus


    Apr 27, 2005
    San Francisco, CA
    Two great companies partnering for a great cause. I like. :)

    And the ability to give $15 at iTunes and $15 at Starbucks with only one gift card is rather clever somehow; it makes for a nice pair.
  4. macrumors newbie

    Nov 3, 2012
    I like it when good companies give back!

    There is a debate out there about whether or not a company should give back to social causes. To me, I think regardless of what side of the debate you land on, it is admirable when big corporations make an effort like this to make a difference in society. So, good work Apple and Starbucks. Keep this pattern up!


    This is a good pairing! Why not grab a cup of coffee and download a few apps - perfect!
  5. ogs
    macrumors member

    Jan 26, 2012
    does the giftcard go into passbook (starbucks RED gift card?)
  6. macrumors 604


    Sep 17, 2009
    Melbourne, Australia

    Yes - Although a lot of the reason for them doing this would be for promotional reasons, it doesn't really matter why the money is donated, as long as it is :)
  7. macrumors G5


    May 2, 2002
    It’s weird how Apple sometimes tucks the Red color of a product away from the rest of the product info. Look at the iPod Touch site: it says there are 5 colors and shows 5 swatches... but in reality there are 6! And the red is the nicest one—they shouldn’t hide it down at the bottom! (I wish it were red and black, not white, though.) Same for the other iPods.
  8. macrumors 65816


    Sep 30, 2009
    There is a high level anti-red conspiracy in the West. From flags to corporate logos, colors are used (or not) for their historic and psychological symbolism.

    You may buy a red iPod... The gods "allow" it.

    It's keen that you picked up on that. Smart man.
  9. macrumors newbie

    Dec 3, 2009
    I love that they're contributing some of the money to charity but 5%? That's weak.
  10. macrumors regular

    Oct 2, 2004
    WOW, how generous for two multi-billion dollar companies to donate a tiny 5% after making broke consumers spend $30. Yup, they sure are helping alot... *rolls eyes*

    To hell with Apple and Starbucks.... Greedy bastards.
  11. macrumors 68020


    Jun 11, 2007
    Apple shouldn't give any because it will never be enough until they have zero cash. The criticism never stops.
  12. macrumors 65816

    Sep 14, 2009
    5% may seem slim but just remember that for Apple gets 30% of every $1 of iTunes revenue. From the 30 cents it has to run the entire iTunes ecosystem (data centers, bandwidth, financial transaction to credit cards, marketing, referrals, legal, etc).
    It's estimated in 2010 that *over* 2/3rds of the 30 cents went to running iTunes. if that's true that leaves Apple with a most 10 cents per dollar.

    So 5% may seem weak, but I'd say 9-11% is about as high can go without risking losing money on product Red currently. (I'm sure Apple is hoping to make alot more on their iTunes side, since the Appstore is growing real fast)
  13. macrumors regular

    Jun 8, 2010
    Athens, Greece
    I don't think that it is greed. If someone was going to buy anyway those 2 cards, he now has the opportunity to indirectly cause a donation. Better than no donation at all.
    Also a side effect of this promotion is the raising awareness of this charity. I 'd guess that more people know now (or remembered ) of this charity. So they can donate directly without buying gift cards.
  14. Tiggerz, Nov 29, 2012
    Last edited: Nov 29, 2012

    macrumors newbie

    May 4, 2004
    I'm afraid it will take more than this token gesture in the UK to rehabilitate Starbucks. I am one of the many people who is now boycotting them over the aggressive tax avoidance they have been practicing in the UK. Starbucks are a parasitic organisation here:

    If they donated 5% of the tax they have avoided paying that really would make a difference. :-/
  15. macrumors 6502

    Aug 30, 2006
    Watch the documentary called Pink Ribbons, Inc. and decide for yourself on corporations using causes for profit.
  16. macrumors 65816

    Lone Deranger

    Apr 23, 2006
    Same here. They won't see another penny from me.
  17. macrumors regular

    Feb 20, 2008
    now this may be a daft question, but can this be purchased at a brick-and-mortar store? for even with gift cards, I do like to get a small box and wrap it up.
  18. macrumors 6502

    Jun 14, 2012
    I agree. My friends and I have stopped going there.
  19. macrumors 6502a

    Jul 15, 2007
    That Product RED crap only donates 1% to charity, 99% of the rest is expenses and executive pay.

    I am amazed people still buy this RED BS faux charity.
  20. macrumors 6502a

    Jun 3, 2009
    I think it's a great product and would like it to be available in the UK.

    As for the tax avoidance issue, if corporation tax wasn't so high in the UK perhaps companies would pay it. I'd rather get 10% tax from a large company than none. We should be encouraging businesses to operate in the UK by giving them incentives, not punishments. No way can the government interfere with the way a US company is run, all we can do is tempted them with a better offer than their home countries and tax haven countries.
  21. macrumors 6502a

    Jun 9, 2009
    Bath, UK.
  22. macrumors member

    Sep 8, 2011
    If it's legal it's ethical, right?....

    Screw them both.
  23. macrumors 6502a

    Nov 18, 2008
    No offense....

    But what do I get out of buying the gift card? If I have cash, I can buy stuff on itunes (through my debit card) or at Starbucks or anywhere else. If I buy a gift card, I can then only spend that cash at that merchant, including ones that will donate more than the 5% to charity.

    Additionally, if the company that issued the gift card goes out of business, you lose that money in most cases. I know that's not likely with Apple or Starbucks, but you get the idea.

    How is buying a gift card a good value, unless it gives ME something of value in return? For example, offering you 15% more than you paid for the gift card.

    As for tax avoidance, well, I have to say that government (at least in the U.S.) gets so much of our money, that if there are legal ways to avoid giving them anything extra, I don't blame anyone for taking them. They found a creative and legal way around the system, don't blame Starbucks for that, blame the tax laws that make it possible. There is a very simple fix, all the governments need to do is simply abandon all income based taxes and switch to a sales tax only system, then there is no evading taxes, no tax returns, everything becomes much simpler. I think that the sales tax should be no higher than 10% for all state, federal & local taxes combined and all other taxes should be eliminated. This would mean that essentially no one person would ever pay more than 10% of their income in taxes. The government could operate on less, because they would need as many tax enforcement agencies, etc.
  24. macrumors member

    Feb 9, 2011
    I am also a previous Starbucks customer, now boycotting them for their unethical tax avoidance in the UK. I urge anyone on this forum to boycott Starbucks until their pay their tax in the UK in an ethical manner. Mayor Boris Johnson is right.
  25. macrumors 6502a

    Jun 3, 2009
    And are you happy paying your 40% income tax to pay for the dole scum who get free houses, money to spend on sky TV and not do a day's work in their lives? The tax system in the Uk is screwed up, I don't blame starbucks one bit.

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