Guys, I'm looking for some lights here. Live in Europe, where we hear about the crisis every ******* day. Salaries cuts here, factories closing there, taxes and joblessness are ramping up, looks like the worst context in decades. In the US things are not so good too. And Apple continues to thrive to never-seen-before levels. People are queuing for hours to spend their hard-earned cash on technology they seldom need, re-selling old iPads for new ones six months after they've been issued. How do you make these two things correlate? I know consumerism is not always rational. But here, the discrepancy between the economic context and consumer attitude seems gigantic--just beats me.