Apple Announces Record $1.1 Billion App Store Sales During Holiday Season

Discussion in ' News Discussion' started by MacRumors, Jan 6, 2016.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today announced the 2015 holiday season was the "biggest ever" for the App Store, with customers spending a record-breaking $1.1 billion on apps and in-app purchases over a two-week period ending January 3, 2016.

    Christmas Day and New Year's Day both set single-day records, with customers spending over $144 million on January 1, 2016. Apple has now paid out nearly $40 billion to developers worldwide since the App Store launched in 2008.

    Apple marketing chief Phil Schiller said App Store sales topped $20 billion in 2015:
    Apple said it has now created 1.9 million jobs in the U.S., with over 1.4 million of those jobs attributable to app development and non-IT jobs supported by the app ecosystem. Apple's spend and investment with US-based suppliers also supports 361,000 jobs, and the company directly employs more than 76,000 people in the U.S., representing nearly two-thirds of its worldwide team.

    Apple created two new app ecosystems this year with the new Apple TV and Apple Watch, building upon its iOS and Mac storefronts. The company keeps 30% of App Store revenue, meaning it earned over $6 billion in 2015 after paying developers. There are now over 1.6 million apps on the App Store, according to MacRumors sister website AppShopper.

    Article Link: Apple Announces Record $1.1 Billion App Store Sales During Holiday Season
  2. ozziegn macrumors 6502a


    Aug 16, 2007
    Central FL Area
    Over $1B in app sales over two weeks? I wonder if Android can (or could ever) make that same claim? lol
  3. newdeal macrumors 68020

    Oct 21, 2009
    looks like its about $1000 per second...I guess that isn't too bad
  4. Tymmz macrumors 65816


    Jan 6, 2005
  5. Oblivious.Robot macrumors 6502


    Sep 15, 2014
    Wow! It's a great time to be a developer.
    Brb, need to list for some classes!
  6. Blujelly macrumors 65816


    Sep 2, 2012
    South East England
    haha good point!
  7. extricated macrumors 6502


    Jul 14, 2011
    hmmm. Would I want to be an iOS developer, or an Android developer?
  8. Coder0101 macrumors newbie

    Jan 6, 2016
    Over 90% of this money is made by only 1% of all apps. So - being an iOS developer is NOT the solution if you want to make money. You have to be ONE of the 1% (or even less)... and you need a ton of luck and marketing money!
  9. dumastudetto macrumors 68000

    Aug 28, 2013
    It's great to see so many iOS developers making so much money.

    It's also no wonder why almost all the world's great software developers are building apps for Apple's platforms.
  10. peterdevries macrumors 68040


    Feb 22, 2008
    Amsterdam, The Netherlands
    A surprisingly large group of iOS developers reached the top by skills alone. If you have a good idea and can implement it, then luck and marketing budget do not need to be factors.
  11. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
  12. Cuban Missles macrumors 68040

    Cuban Missles

    I guess this makes up for the drop in phone sales :D
  13. Coder0101 macrumors newbie

    Jan 6, 2016
    Well, i know over 100 iOS developers and only 1 or 2 of them have been (relatively) successful. Let's revise that to: You either need luck OR marketing money. A good idea is a must, of course. But this alone does not make your app successful.
    And - it helps to have Apple on your side to get a worldwide promo.
    In addition, competition is tough... for every good idea there are 3-4 remakes quickly. It's not guaranteed that YOUR app is the one to win ;-)
  14. cardfan macrumors 6502a

    Mar 23, 2012
    It's good to be Apple is all I'm seeing. I wouldn't want to be an iOS dev. Apple isn't exactly your friend or partner.
  15. firewood macrumors 604

    Jul 29, 2003
    Silicon Valley
    Only the developers of apps in the top 2% or so make "much money". The other 90%+ make a little pocket change. It's a big gamble... unless you have a major marketing budget or exclusive content. Some companies even spend millions on TV ads.
  16. 0815 macrumors 68000


    Jul 9, 2010
    here and there but not over there
    it always amazes me how much money a company, that is according to all the experts here doomed, can make .....

    Good for Apple, good for the few developers that get the lion share of this. Sad that most of it is probably due to IAP which will cause more games that are unplayable without IAP.
  17. firedept macrumors demi-god


    Jul 8, 2011
    Very good sales. Would be nice to see the developer make a higher percentage for the work and effort they put into their apps. Has to be tough to keep up with all the changes Apple makes to OS X & IOS.
  18. blackcrayon macrumors 65816

    Mar 10, 2003
    Yeah it seems like Apple could get by changing the industry standard to 20% at this point. Because Google and others would quickly follow. But to shareholders I guess that would be flushing money.
  19. peterdevries, Jan 6, 2016
    Last edited: Jan 6, 2016

    peterdevries macrumors 68040


    Feb 22, 2008
    Amsterdam, The Netherlands
    I said skill. That is something else then a good idea. The fact that you might know 100 developers does not mean that you know a representative sample of the entire developer community.

    edit: a good idea is not even needed. There are numerous examples of copycat games and apps that are in the top grossing list. Look at Alto's Adventure, a game produced by a tiny group of developers (I think it is only a duo) that was quickly noticed because of the SKILL in implementation on an idea that was as old as Canabalt.
  20. dmylrea macrumors 65816


    Sep 27, 2005
    Except for some sarcasm remarks, I think you're the only one recycling the old, stale "Apple is Doomed" prophecy. "All the experts here" aren't saying it at all.
  21. e93to macrumors 6502a


    Jan 23, 2015
    I bought 2 Mac apps (Popclip and Metro Last Light) when they were on sale, so I contributed $9 to that record.

    I suspect that most of that $1.1 billion came from games, especially on iOS devices. Games mostly take up top paid apps.
  22. JeffyTheQuik macrumors 68000


    Aug 27, 2014
    Charleston, SC and Everett, WA
    I was expecting $1,100,000,001.


    (For those that are wondering, yes, that is sarcasm.)
  23. firewood macrumors 604

    Jul 29, 2003
    Silicon Valley
    And given which way the AAPL stock price is going, flushing money might cause shareholder activists to try and fire the executives who think that's a good idea. I'd rather that Apple spend that 10% on better marketing of a deeper catalog of apps under that top few percent. Spread the winnings around a bit more as well as make the App store even more popular.
  24. DanielSw macrumors 6502


    Aug 31, 2009
    Clearwater, FL
    Wrong. This is NOT as black and white an issue as you profess.

    Developing is no different than any other endeavor. Nothing worthwhile is easily obtained. It simply takes a lot of hard work, good ideas, and a lot of follow-through.

    We are also NOT slaves to your statistics. Anything is possible.

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