Apple Applies for '.apple' Domain Name Suffix

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 13, 2012.

  1. macrumors bot

    MacRumors

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    As noted by the Associated Press, the Internet Corporation for Assigned Names and Numbers (ICANN) has published a list of nearly 2,000 applications it has received as part of an expansion of the domain naming system that is planned to add new suffixes, including some based on brands to allow companies to simplify URLs for their sites and enhance their branding.

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    Apple is included in the list, having paid the $185,000 application fee to request the ".apple" suffix, although it is unclear whether Apple plans to make high-profile use of the new suffix or if its application is primarily for defensive purposes to prevent another company from taking it.
    Apple is the only company to request the .apple suffix, while others such as .app, .shop, and .web have seen multiple applicants vying for the rights. Google, Microsoft, and Amazon are also active participants in the application process, with each of them seeking to secure a number of suffixes related to their businesses.

    Should Apple's application be approved, Internet users could find themselves accessing product pages for the iPhone and iPad at iphone.apple and ipad.apple respectively, simplifying advertising and making the URLs shorter and easier to remember.

    Article Link: Apple Applies for '.apple' Domain Name Suffix
     
  2. macrumors regular

    jasonxneo

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    #2
    lol no more ".com" it's ".apple"
     
  3. macrumors newbie

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    #3
    apple.apple?
     
  4. macrumors 68020

    Diode

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    #4
    My guess for things like store.apple, imac.apple, iphone.apple etc.
     
  5. macrumors member

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  6. macrumors 68040

    Mad Mac Maniac

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    #6
    maps.apple?

    iCloud.apple?

    iWork.apple?
     
  7. macrumors 65816

    lifeinhd

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    TBH, I think this is more confusing than just remembering .com, .org, or .net, which are the only important ones.
     
  8. macrumors 604

    bushido

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    #8
    didnt they become kinda obsolete anyway? i never type "WWW.xy.COM" anymore. simply "amazon" or "apple" does the trick nowadays
     
  9. macrumors 6502a

    Kaibelf

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    #9
    This might be a way to cover themselves, instead of having someone put .apple at the top of some adult site.
     
  10. macrumors 6502

    nvbrit

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    #10
    Exactly how is iPhone.apple and iPad.apple shorter and easier to remember than the respective names with .com after them?
     
  11. macrumors 6502a

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    #11
    nice, its kinda cool when a domian has a .(suffix) instead of a .com or .uk suffix IMO. not that there is anything wrong with the '.com' or the '.uk', but i think it also makes the website and the company look more private as well :)
     
  12. macrumors newbie

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    #12
    Hope they secure '.app'.
    Huge potential for developers especially with .app.

    Imagine something like airbnb.app or instagram.app as a domain to directly find these app pages/downloads etc.

    Also, remember they may not use these domain names, rather may be securing them from other domain sitters.
     
  13. macrumors 65816

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  14. macrumors 68000

    SPUY767

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    Likely merely a defensive move. ".apple" is rather cumbersome to type.
     
  15. macrumors 603

    ArtOfWarfare

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    #15
    Nonono,

    com.apple

    Apple already has that as bundle identifiers all over the Mac's library...
     
  16. macrumors regular

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    #16
    I don't see why you would by a whole top-level domain. iphone.apple.com or apple.com/iphone looks nicer to me than iphone.apple.

    But as said, could be just to cover themselves from malafide/adult material. Or perhaps handy for future expension.

    Anyhow, it is indeed going to get complicated if certain companies stop having .com domains and only .company domains, for the companies that are 'late' for getting a good .com domain. Others can just redirect ofcourse.
     
  17. macrumors regular

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    #17
    It seems to me that apple.iphone, apple.ipad, apple.macbook, apple.imac etc. would be more natural and easier to remember. So I would not be surprised to see Apple, with their huge cash reserves, to apply for all of these suffixes and others.

    I wonder if single letter second level names will be allowed with these new suffixes? Such as a.apple? Or, perhaps even better, a.pple? Those are not allowed (reserved by IANA) for the standard .com, .net, .org, etc, but are allowed for the country specific and other suffixes.
     
  18. macrumors 68040

    D.T.

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    #18
    Maybe for their eventual entry into the produce market:

    grannysmith.apple
    fuji.apple
    reddelicious.apple
     
  19. macrumors member

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    #19
    Just Curious

    I am kind of curious to see how many applied to the .porn domain.

    I like the idea of the .company name and the application fee expensive enough to prevent everyone and their moms to try and snatch every possible and imaiginable random domain name to make a future profit form selling it in case it turns out to be a good one.
     
  20. macrumors 6502a

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    #20
    They are a little shorter but not really any easier to remember.

    They have iphone.apple.com and iphone.com now. Do they ever use them?
    I think they will stick with just putting the hot product of the moment on the front page of apple.com.
     
  21. macrumors Pentium

    KnightWRX

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    #21
    ICANN is nuts to be offering this. Comon words as TLDs just reverts the Internet to some kind of AOL like keyword system. Proper DNS hierarchy wasn't broken, this breaks it if anything. The root-servers are going to get hit hard when TLDs multiply.

    Way to destroy a good system in the name of profit.
     
  22. macrumors regular

    rdas7

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    #22
    Surely that would be apple/ipad and apple/iphone ? Why a subdomain?

    Also, this ties in nicely with the next version of Safari getting a unified search/url bar (ie. one box instead of 2 separate ones). If you were to type in 'apple' you'd go straight to their site, instead of over to google with the results of a search for the word "apple".
     
  23. macrumors Pentium

    KnightWRX

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    #23
    Once you control your own TLD, you can do whatever you like after wards, you're in charge of the zone file.

    That extends to anything, as soon as you have authority over a certain zone. It's yours, manage it how you want.
     
  24. macrumors 68020

    Diode

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    #24
    iphone.apple is about 4 characters shorter then iphone.apple.com
     
  25. macrumors Pentium

    KnightWRX

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    #25
    Depends how the bar treats single words, with no dots or indication that it is actually a URL. Will it send the single word as a DNS query first and only as a search query if it receives an NXDOMAIN response ?

    I don't have a Chrome installation handy, I'm curious, I never noticed how Chrome treats it. My internal domain uses a custom TLD (not available on the Internet of course), I could give this a try and see how Google treats it.
     

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