Apple Begins Running iPad Mini 'Piano' TV Ad

Discussion in ' News Discussion' started by MacRumors, Nov 2, 2012.

  1. macrumors bot


    Apr 12, 2001

    With the launch of the iPad mini today, Apple has started running a new television ad for the device that it showed off during the media event last week.

    The ad -- entitled 'Piano' -- doesn't have any voiceover; instead, it shows GarageBand running on the full-size iPad playing one hand of the two-hand duet from 'Heart and Soul'. The song is an easy-to-learn piece popular with beginner pianists. Moments later, the iPad mini appears, playing the second part of the duet.

    Article Link: Apple Begins Running iPad Mini 'Piano' TV Ad
  2. macrumors G3


    Mar 20, 2003
    San Francisco
  3. macrumors regular

    Jun 4, 2003
    Los Angeles, CA
    This is, hands down, one of Apple's best ads ever.

    Love it!!!
  4. macrumors 6502a


    Jul 30, 2008
    It's definitely a cute advert; I like it a lot more than the Retina MacBook Pro commercials of late.
  5. macrumors 68030

    Mar 2, 2009
    I just saw this on T.V. and could not stop smiling. I think it's a great ad. Very ummm, cute I guess.. :eek:
  6. macrumors newbie


    Aug 30, 2012
    Woop! Now I don't have to play the keynote to watch it... :rolleyes:
  7. macrumors 68030


    Love that little ad; without words, it says it all!
  8. macrumors 6502a


    Aug 8, 2012
    If I was someone who didn't know what an iPad does, this video makes me think that the iPad is a $329 digital piano.
  9. macrumors 68000

    Apr 13, 2010
    Into the lungs of Hell
    Everybody knows about the iPad. Apple is exploiting that idea and trying to show something about it.

    Moreover, where is that digital piano with a touchscreen on it known as iPad made by Apple?

    Everybody is familiar with Apple; and they are just using it to their advantage.
  10. macrumors regular

    Jun 6, 2010
  11. macrumors 603


    May 21, 2012
    Better than that tragic Surface "click" commercial.
  12. macrumors 6502a


    Aug 8, 2012
    Then why advertise? If someone knows what an iPad is, I'm pretty sure that someone is familiar with apps. And apps means a lot of things. Including digital piano.

    That means that this video is targeted to people who doesn't know what an iPad is. And with the video, I'd think that it's a digital piano.

    Good work advertising, Apple. Instead of showing the key features of the iPad, making it look like a digital piano is more important. The digital piano isn't even a built in app.
  13. macrumors 65816

    Dec 8, 2008
    I actually think this commercial is pretty amazing. Great tune and great overall message too. It almost seems like the iPad is moving over for the iPad mini
  14. macrumors regular

    May 16, 2007
    Im not sure you understand the point of the ad... It is to show the iPad mini doing the same thing as the iPad and do it in a very cute way. I think it is phenomenal.
  15. macrumors newbie

    Mar 18, 2011
  16. macrumors 6502

    Apr 4, 2010
    Tell that to Coke.
  17. macrumors 6502

    Jan 11, 2011
    EVERYone knows what the IPad does.
  18. macrumors 6502a


    Aug 8, 2012
    Then show more apps! Of course the keyboard application will stay the same for even a smaller screen, how can you redesign it?

    Then that leads me to a confusion where I have no idea if the iPad mini does exactly the same thing as the large iPad.

    If they showed more apps, I'll be more certain that it does exactly the same thing.
  19. macrumors 6502a

    Mar 27, 2011
    Harrisburg, PA
    Everyone is missing the point. Everybody knows what an iPad is and does, not everyone knows there's now a mini version.

    The ad is designed to tell the 99% of the population that don't read tech news that the iPad mini exists. That's it, and it does it well.
  20. macrumors regular

    Sep 29, 2011
    I'm curious, what color is the sky in your world?
  21. macrumors 6502

    Apr 26, 2011
    just because everyone knows about the iPad doesn't mean they know about the iPad mini. I had to tell my mom today about the iPad mini and she said "Oh, so it's just an iPad but smaller?"
  22. macrumors member


    Dec 11, 2007
    I pulled out my iPad and tried to learn those notes! Pretty darn fun. Great ad.
  23. macrumors newbie

    Dec 13, 2011
    Sydney, Australia
    ??? are you living in the bizzaro world ?
    everyone knows what an iPad does, there showing both doing the same thing, hence... a smaller version that does the same thing, couldnt be more simple.

    Best ad they have done in ages! :apple:
  24. faroZ06, Nov 2, 2012
    Last edited: Nov 2, 2012

    macrumors 68040


    Apr 3, 2009
    What?? Haven't you seen the 1984 ad? That ad was so good that it deserved a spot in my signature.


    I don't like it. The fingers look too animated/fake. I'm pretty sure it's just a green screen effect, and they didn't do a very good job of hiding it. It looks totally fake.

    By the way, you can connect Bluetooth and wired keyboards to iPads. Can you use them in Garageband for iOS the same way you can use them in Garageband for Mac, as a musical keyboard?


    No. Trust me, not everyone does. I went to an Apple store once and saw a lady poking Safari on the dock of an iMac, complaining that the computer was not loading it. Seriously, she wasn't kidding.
  25. macrumors 68000


    Jan 20, 2007
    Just southeast of Northwestshire
    Aside from the fact that Heart and Soul makes me want to jump out the window of my 15th storey flat, I loved this ad. Adorable. :p

Share This Page