Apple Boosting Gold iPhone 5s Production Amid Strong Demand

Discussion in ' News Discussion' started by MacRumors, Sep 20, 2013.

  1. macrumors bot


    Apr 12, 2001

    Apple is asking its supply chain to increase production of gold iPhone 5s models by one-third amid strong launch-day demand, reports The Wall Street Journal.
    All iPhone 5s models have been seeing lengthy shipping estimates at or soon after the start of online orders, but gold models have been in the shortest supply, with the U.S. online store seeing shipping estimates rapidly slip to "October".

    In-store supplies of gold models have also been limited, with some carrier partners and third-party retailers having no supply of gold models. Even Apple's own stores are in many cases reportedly very short on gold models.

    Article Link: Apple Boosting Gold iPhone 5s Production Amid Strong Demand
  2. macrumors 6502

    Apr 7, 2010
    I was one of those who thought the gold version would fail....

    Apple keeps proving me wrong
  3. macrumors 68030


    Aug 1, 2004
  4. macrumors member

    Jun 14, 2012
    it would be great if once again iphone sales numbers prove all skeptics wrong.
  5. macrumors regular

    Sep 11, 2013
    I thought the gold looked great. Looks like lots of people agree.
  6. macrumors 6502

    Apr 7, 2010
    Wsj has been apple's public speaker for some time now
  7. macrumors G5


    Jul 29, 2011
    Somewhere Back In The Long Ago
    I thought this might happen. My Apple rep phoned this morning and told me that the Gold models had slipped to October and did I want to change my mind...But I'm waiting it out.
  8. macrumors newbie

    Apr 28, 2008
    Misleading Order

    I placed an order immediately after the Apple Store went live at midnight. The site said "Delivery 1-3 Business Days" when I ordered, and said that in the sidebar as I completed the order.

    When the order was completed, the receipt says "Delivery 7-10 Business Days". I'm really annoyed that they're pulling this kind of nonsense. I wanted the phone for a business trip overseas (I ordered the unlocked version) and now I've been screwed by them..

    Steve wouldn't let this happen. . .
  9. macrumors 6502

    Aug 29, 2013
    Because they are in bed with Apple and have been for years. If you look back you'll notice all the big "news" about Apple is reported by "All Things Digital" IE: The Wall Street Journal, via that old grey beard Walt Mossberg. He was groomed by Steve Jobs to write glowing reports on all things Apple.

    What a brilliant strategy on Jobs part. Convince the NY Times, a very influential newspaper to promote Apple products. The irony is what other old grey beard senior in the twilight of life are experts on modern day technology? This guy was just another reporter until Jobs anointed him with Apples magic wand :)
  10. macrumors member

    Mar 29, 2010
    I had the same thing happen to me. I added the phone (AT&T 32gb gold) to my cart within minutes of the store going live.
  11. macrumors 6502a

    Don Kosak

    Mar 12, 2010
    Hilo, Hawaii
    My order started out at 1-3 days also. I "speed clicked" through, hit submit and... same thing, receipt says 7-10 Business Days.

    GSM Gold 64GB model must have sold out in less than 5 minutes.
  12. BillyBobBongo, Sep 20, 2013
    Last edited: Sep 20, 2013

    macrumors 68000


    Jun 21, 2007
    On The Interweb Thingy!
    Nah, you just miscalculated the amount of Chavs that own iPhones.

    In all seriousness, Apple don't discuss their stock levels so chances are that it's more a case of providing too few phones in the first place.

    There's an article on the BBC ( mentioning that UK suppliers are in short supply from the off. What's worse is that they don't want to be identified further "over worries they could be further disadvantaged when supplies were replenished"
  13. macrumors 6502

    Aug 29, 2013
    Had "slipped" LOL that's a good one.
  14. macrumors G3

    Jessica Lares

    Oct 31, 2009
    Near Dallas, Texas, USA
    Nice to see it doing better than expected by the internet.
  15. macrumors 68000


    Feb 11, 2009
    uhm, maybe they should have done that boost a couple of months ago. Seems the constraints are ridiculous this time around - and apple all ready knew the phone wouldn´t be available in most countries at launch. I´m really disappointed by this.
  16. macrumors 68020


    Nov 22, 2011
    East Coast USA
    Apple could make an iPhone in **** brown and the masses would still drool
  17. macrumors 6502

    Aug 29, 2013
    A technique as old as the hills, tell you one thing to get your order, then revise it at the end of the process. Apples such a class act :)


    They could also charge a premium price as well.
  18. macrumors regular

    Nov 22, 2012
    i say we put steve on a plinth as he was the conquerer of realms..

    FFS man you mean steve wouldnt have allowed your iphone being delayed ? im guessing your last name is jobs..

    anywho i am not surprised the Gold iphone is so popular ..what better way to show it is the latest ?
  19. macrumors 6502

    Aug 29, 2013
    Only if you say so...
  20. macrumors newbie


    Sep 19, 2013
    Wouldn't buy the gold model myself, a little too much bling for me. Among people who have a lot of gold hardware in their accessories this can make a nice addition though. And of course among people who wants to show off having the latest iPhone.

    I will go for the space grey variant once 5s is released in Sweden.:cool:
  21. macrumors 6502

    Mar 9, 2010
    There are plenty of gray beards that have a firm knowledge of current tech... probably because they have been covering/using current tech since the time when you were still bouncing from left nut to right nut and just a gleam in your daddy's eye.
  22. macrumors 68040


    Jun 26, 2009
    Burpelson AFB
    Part of me is surprised at the demand for the gold iPhone but part of me isn't. I wonder what the gender breakdown for purchasers of the gold iPhone is. My hunch is it's being bought in much greater numbers by women but I could be wrong on that too :confused:
  23. macrumors member


    Dec 30, 2010
    Just like the white iPhone 4, white iPad 2, black MacBook, and black clickwheel iPods, something new and different from previous models.
  24. macrumors 6502

    Aug 29, 2013
    What Girl, Woman, Grandmother doesn't like Gold? This is no surprise!

    Apples no dummy, they know by keeping supplies low they can create the fear "OMG I may not get one" that's worked for decades in retailing.
  25. macrumors regular

    Jun 23, 2007
    The Mon Valley!
    I suspect that with Mossberg and Swisher leaving, the quality of WSJ's Apple reporting is going to take drastic turn downward.

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