Apple Bringing iTunes Festival to U.S. at SXSW 2014

Discussion in ' News Discussion' started by MacRumors, Feb 19, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple announced today that it is expanding its iTunes Festival to the US for the first time. Five shows will be held from March 11-15 during the Austin City Limits Live event at the Moody Theater in Austin, Texas. The shows will serve as a part of the film and music-focused South by Southwest (SXSW) festivals which will be held in Austin from March 7-16, 2014.

    The live event will feature recording artists like Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD and more. Performances will be available as a live or on demand stream via iTunes, the Apple TV or the iTunes Festival app for iOS devices.
    Apple's iTunes Festival tickets are available for free and will be given out by lottery to SXSW attendees, who can enter to win by scanning their badge at a location to be determined. Winners are allowed to bring a guest, but that person must be a SXSW badge holder as well. Details on the ticket giveaway are available on SXSW's website.

    The iTunes Festival is held each year in London, where more than 400 artists have performed for over 430,000 fans since it started in 2007.

    Article Link: Apple Bringing iTunes Festival to U.S. at SXSW 2014
  2. macrumors 68000


    Oct 2, 2007
    pretty cool.

    will they do plays on AppleTV or via an App?
  3. macrumors member

    Feb 19, 2014
    There's been an iTunes festival app for the UK event, so surely the same for the US version.

    It always seemed odd to me that the UK was the only country with an iTunes festival.

    Another weird iTunes tie-in the UK has is the Vodafone Big Top 40, that is broadcast on most commercial local radio stations. The chart is entirely controlled by iTunes downloads, but as it's sponsored by Vodafone they often give away crap like BlackBerry's :rolleyes:
  4. macrumors 65816


    Jun 16, 2006
    Lost Angeles, Ca. usa
    Wonder how some of these performers will fare at SXSW? Not their usual target population.
  5. macrumors 6502a

    Sep 26, 2007
    I love iTunes Festival! Watching it live on my AppleTV usually!
  6. macrumors 68020

    Cuban Missles

    Dec 6, 2012
    My heart is in Camagüey, the rest in the USA
    Would love to be there. SXSW is cool too. Unfortunately, getting to Austin this year is not in the cards. But I think its great that Apple is bringing the festival (in part) to the home turf.
  7. macrumors newbie

    Aug 9, 2013
    5th sentence:
    "Performances will be available as a live or on demand stream via iTunes, the Apple TV or the iTunes Festival app for iOS devices."
  8. macrumors newbie

    Feb 19, 2014
    Old Concerts available?

    Anyone know if Old Concerts are available somewhere other than iTube?

    I assume Apple pulls them down for contractual reasons, but the quality is so much nicer on AppleTV. I'd be willing to buy them in iTunes, but that doesn't seem to be an option either.
  9. macrumors demi-god


    Oct 20, 2011
    Austin, TX
    SXSW is on the verge of sellout at this point. I won't go near downtown in March. Glad Austin is making money, though.
  10. Bare, Feb 19, 2014
    Last edited: Feb 19, 2014

    macrumors regular

    Jun 17, 2008
    Holy Balls. I thought Coldplay was taking several years off from doing live shows, so this kinda seems like a big deal.

    I don't care if it's in the middle of the week -- I'll drive to Austin for that. The Moody Theater is a fantastic venue.

    EDIT: To actually get into the venue on that night, you have to have a badge for SXSW, then go to the Austin Convention Center the weekend before these shows and enter the drawing. Good luck.
  11. macrumors 6502a


    Oct 24, 2013
    Midwest, US
    New Products?

    The big question is will they use this an opportunity to announce any new products? Maybe a new Apple TV or spec-bumped Macbook selection? :)
  12. macrumors member

    Jun 29, 2012
  13. macrumors 6502a


    Sep 23, 2007
    Derbyshire, England
    Thanks for the warning. About as much "talent" as there is at tonight's Brit Awards. Great if you like singer songwriters on guitars, rhythmical shouters or insipid folksy combos from the nineties. Otherwise keep playing the stuff from the nineties and before. Before instrumentalists died. And iTunes began.
    Those who remember the days before Simon Cowell and the marketers came to town are advised to steer well clear!

    Cheers! :)
  14. macrumors 68040


    Feb 12, 2010
  15. macrumors G5


    Nov 14, 2011
    Ooh I wish they'd get Foo Fighters. Saw them in 2011, one of the best concerts ever.
  16. macrumors 6502

    Oct 28, 2008

    I'm more interested in when radio is launching in Canada.
  17. macrumors member

    Sep 24, 2013
    Great event

    This is truely an Apple TV sensation!:apple::D

    :apple:rMBP & iMac late 2013, MBP 2012 SSD, iPhone 4, iPhone 5, iPhone 5s, iPad Air & rMini, :eek:HacPro 3,1:apple:
  18. macrumors 68040

    Lesser Evets

    Jan 7, 2006
    It has been "sold out" for decades. I used to work it a couple decades back, and it was already turning then. Nowadays it is more about the music industry and social programming rather than expression and musicianship.
  19. macrumors regular


    Sep 29, 2011
  20. macrumors 68020

    Mar 28, 2009
    Would of been better if they brought larger screen iPhones to US for the first time.
  21. macrumors G3

    Jessica Lares

    Oct 31, 2009
    Near Dallas, Texas, USA
    It is cheaper to go to Europe than to attend SXSW (and I live 5 hours away from Austin). Seriously. You can see all these artists for less money, with better seating, and nicer venues. The experience is about the same, less people of course, but more intimate, especially when you can actually get near the front.

    I will gladly enjoy watching it on my MacBook Pro instead. It's not the same, but man, the fact is that most of us who decide to buy tickets based on the iTunes Festival showcase will probably not be able to get the passes for the very thing.

    It will be interesting to see if they still have the festival in the fall...
  22. Moderator


    Staff Member

    Sep 2, 2004
    The Centennial State
  23. macrumors 68000


    Aug 14, 2007
    Yes. Here in Europe, we've been enjoying large-screen iPhones for a long time. But we're sworn to secrecy.
  24. macrumors 68020

    Mar 28, 2009
    Comment not related to what was done in Europe concerning concerts.
  25. macrumors 601


    Oct 1, 2010
    no way....

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