Apple Campaign Effective??

Discussion in 'General Mac Discussion' started by sparkleytone, Jun 17, 2002.

  1. sparkleytone macrumors 68020

    sparkleytone

    Joined:
    Oct 28, 2001
    Location:
    Greensboro, NC
    #1
    I just thought I'd post my thoughts on the progress Apple is making in the everyday computer world.

    I just went to CompUSA today where I live to look for a job, and being that I worked at a different one before it's kind of a backup. I went back to the Apple section like I usually do to spend a few minutes of utter agony/bliss all by myself. Except this time it was different...

    I wasn't by myself.

    There were more people in the tiny little corner alotted to Macs than in any other section of the store. These were everyday people coming to look at what Apple has to offer. The Apple rep there was being quite helpful to his potential customers but not pestering them. It was amazing to see these people, quite obviously not Mac users, basically drooling over the computers' total package (looks, power, OS, etc).

    This is Steve Jobs' vision I truly believe and I cannot wait to see where Apple is in the hearts and minds of Middle-America (current target audience) in 1-2 years time.

    Its a great time to be a Mac user.
     
  2. irmongoose macrumors 68030

    irmongoose

    Joined:
    Dec 3, 2001
    Location:
    Sometimes Tokyo, sometimes California
    #2
    Wow. That is really cool. I am really hoping that this campaign works...

    I wonder whether Apple Japan will make a Japanese version of these commercials... if they would it will be a translated version, not a whole new one with Japanese people talking...




    irmongoose
     
  3. Hemingray macrumors 68030

    Hemingray

    Joined:
    Jan 9, 2002
    Location:
    Ha ha haaa!
    #3
    That would be excellent. But translated? You really think so? That doesn't sound too good to me. I'm sure Apple wouldn't have any trouble finding Japanese consumers that switched to Macintosh. The whole idea of having them translate the U.S. ads seems a little insincere and ineffective. I'd think the Japanese would be more responsive hearing from their own people. But then again, that's just my opinion. I have very little knowledge of such things! :p
     
  4. mmmdreg macrumors 65816

    mmmdreg

    Joined:
    Apr 14, 2002
    Location:
    Sydney, Australia
    #4
    go Apple!...does anyone have specific numbers for Apple's market share in Australia and Japan? and how do u feel irmongoose...Japan lost to Turkey..
     
  5. britboy macrumors 68030

    britboy

    Joined:
    Nov 4, 2001
    Location:
    Kent, UK
    #5

    It's been done regularly in spain, france and germany (that i know of), so why not in japan as well? Bit of a shame though, to stoop that low. It's not like those ads are expensive to create ;)
     
  6. edesignuk Moderator emeritus

    edesignuk

    Joined:
    Mar 25, 2002
    Location:
    London, England
    #6
    I havn't seen the adds on British T.V yet, but then Apple never have marketed very heavily over here :(
    Does anyone know if they're going to be playing the new adds in the UK?
     
  7. mymemory macrumors 68020

    mymemory

    Joined:
    May 9, 2001
    Location:
    Miami
    #7
    Dou you know...

    People still thinking the new iMac is just a monitor not an entire computer.
     
  8. britboy macrumors 68030

    britboy

    Joined:
    Nov 4, 2001
    Location:
    Kent, UK
    #8

    $1399 for a 15" LCD? No wonder some people think apple is expensive :p

    People like that are just idiots thought. Would you spend $1k+, without first looking at alternatives, and finding out what you were buying?
     
  9. irmongoose macrumors 68030

    irmongoose

    Joined:
    Dec 3, 2001
    Location:
    Sometimes Tokyo, sometimes California
    #9
    Ick! No way! I guess that shows how little Apple concentrates on some other countries... its a shame...

    Oh as for the Switch ads... Apple Japan has NEVER, and I say NEVER done its own commercial. All the ads have been Japanese translations... but you see, almost all of the recent Apple ads have had no or very few words, so it works out well. But, as for the Switch ads, the talking is the main part, so I even doubt whether they will make a Switch ad or not. I have seen no sign of it anywhere on the Apple page (ie the iCards tab is still there).

    Re mmmdreg: The World cup? All I can say is that I am not happy, but I think Japan did well. Oh, and why don't you look in the World Cup thread?




    irmongoose
     
  10. iGav macrumors G3

    Joined:
    Mar 9, 2002
    #10
    That's true........ but we've had the iBook, iMac, iMac G4, iTunes on TV but that's really it, and they're normally not on primetime....... Ch4 has them on alot......

    Thing is in London.... Macs really seem to be ubiquitous... go into cafe bar and you'll likely see someone with a mac.... walk around Soho, Noho, Shoreditch and the streets can be littered with Mac boxes waiting to be put in the dustbin trucks every morning...... (because of the densily populated design and post companies) so in London getting or viewing a mac isn't that hard... unlike the rest of the cities around the UK)

    Whenever I travel up the West Coast mainline on Virgin Trains..... to visit family..... there're normally more than a few mac users in 1st class....... infact only the other week I was talking to some 40+ year old suits discussing the merits etc of my TiBook.......

    They do have quite a few adverts in the broadsheets at weekends though which is a good move...... but they really do need a Applestore in London..... something alittle better than what we have on New Oxford Street and Tottenham Court Road..... although Micro Anvika do have a solid display of Mac goodies... and the staff are okay...... but it would certainly be nice to see more mac adverts on british TV......
     
  11. Macmaniac macrumors 68040

    Macmaniac

    #11
    Looking is one thing, buying is another. Lets hope some of those people were convinced to buy macs. I remember when I went to CompUSA to get my iMac and yes someone had just got a dual 800 with 17in flat panel display. It feels good not to be alone. When I can drive I want to work their so I can set people straight! Keep us updated on if you see people buying macs!
     
  12. mmmdreg macrumors 65816

    mmmdreg

    Joined:
    Apr 14, 2002
    Location:
    Sydney, Australia
    #12
    maybe I'm wrong but I'm pretty sure the amount of ads for apple centres in the Sydney Morning Herald have risen...(Next, Icon etc.)
     

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