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Apple cans new Switch ads ... according to ThinkSecret

Discussion in 'Buying Tips, Advice and Discussion (archive)' started by amac4me, Aug 11, 2005.

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  1. macrumors 65816


    Whoa ... that's not what you want to hear. I'd like Apple to make a serious push to get more people to switch but the article states that it wasn't going well and they ended up canning the ads.

    A quote from the article:

    "An unbelievable amount of money was invested in this campaign, you wouldn't believe it," one source commented. "It was supposed to be a huge, huge campaign." Like the original campaign, the new Switch ads were destined for television, print, billboards, and buses. Switchers were paid $3,100 for their day's work"

    Holy smokes ... $3100 in one day :eek:

  2. macrumors 601


    Hmm wonder what the real reason was for dropping it. That would be nice to know!
  3. macrumors G5

    Sun Baked

    Probably would help to read the front page of MR. :rolleyes:
  4. macrumors 601


    Thanks! :) I have forums.macrumors.com bookmarked, so I never view the front page or read that forum...oops!
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