Apple cans new Switch ads ... according to ThinkSecret

Discussion in 'Buying Tips, Advice and Discussion (archive)' started by amac4me, Aug 11, 2005.

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  1. macrumors 65816

    amac4me

    Joined:
    Apr 26, 2005
    #1
    Whoa ... that's not what you want to hear. I'd like Apple to make a serious push to get more people to switch but the article states that it wasn't going well and they ended up canning the ads.

    A quote from the article:

    "An unbelievable amount of money was invested in this campaign, you wouldn't believe it," one source commented. "It was supposed to be a huge, huge campaign." Like the original campaign, the new Switch ads were destined for television, print, billboards, and buses. Switchers were paid $3,100 for their day's work"

    Holy smokes ... $3100 in one day :eek:

    http://thinksecret.com/news/0508switch.html
     
  2. macrumors 601

    ITASOR

    Joined:
    Mar 20, 2005
    Location:
    Oneida, NY
    #2
    Hmm wonder what the real reason was for dropping it. That would be nice to know!
     
  3. macrumors G5

    Sun Baked

    Joined:
    May 19, 2002
    #3
    Probably would help to read the front page of MR. :rolleyes:
     
  4. macrumors 601

    ITASOR

    Joined:
    Mar 20, 2005
    Location:
    Oneida, NY
    #4
    Thanks! :) I have forums.macrumors.com bookmarked, so I never view the front page or read that forum...oops!
     
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