Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Aug 14, 2014.

  1. macrumors bot

    MacRumors

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    Apple CEO Tim Cook today took the "Ice Bucket Challenge," which is designed to raise awareness for amyotrophic lateral sclerosis or ALS, also commonly known as Lou Gehrig's Disease.

    The challenge asks people to pour buckets of ice water over their heads (documented on film and shared on social media sites) and then tag three friends to do the same. Friends unwilling to complete the challenge are asked to donate money towards ALS, but as noted by The Verge, many participants have chosen to participate and donate money to the cause.

    According to Instagram and Twitter photos, Tim Cook had a bucket of ice water dumped on him at Apple's Cupertino campus this afternoon during the company's bi-weekly beer bash while Vanilla Ice's Ice Ice Baby played in the background. Cook was first challenged yesterday by Apple marketing chief Phil Schiller, who completed the challenge himself.

    [​IMG]
    Image courtesy of Instagram user world_of_possibilities
    Schiller, who dumped a bucket of ice water over his own head at a beach in Half Moon Bay, also challenged actor Chris O'Donnell and his wife Kim. Cook has gone on to challenge Apple board member Bob Iger, musician Michael Franti, and Beats co-founder Dr. Dre.

    [​IMG]
    Phil Schiller takes the challenge
    Many notable celebrities and tech industry leaders have completed the ice bucket challenge in recent weeks, including Facebook founder Mark Zuckerberg and Microsoft CEO Satya Nadella. As of August 12, the challenge has raised more than $4 million in donations.

    Update: Apple has posted a full video of Cook and Franti taking the challenge.


    Article Link: Apple CEO Tim Cook, Phil Schiller Take On 'Ice Bucket Challenge' to Promote Awareness for ALS
     
  2. macrumors 6502a

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    #2
    proof: iwatch is waterproof
     
  3. macrumors P6

    Peace

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    #3
    One of the best things to come out of social media ever !!
     
  4. macrumors newbie

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    #4
    Phil Schiller has never looked better.
     
  5. macrumors 6502

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    #5
    Lol that's awesome... Okay, now for the fire challenge... ;)
     
  6. macrumors 6502a

    PowerBook-G5

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    #6
    I'd like to see Craig's hair after this...
     
  7. macrumors 6502a

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    #7
    Weekly beer bash....

    Man, the place I work is so boring

    Dave
     
  8. macrumors 603

    appleguy123

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    #8
    TIL Apple has a weekly beer bash.
     
  9. macrumors newbie

    NuclearWasted

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    #9
    "during the company's bi-weekly beer bash"

    Why isn't there an article on this? I would love to hear more about it.
     
  10. macrumors G5

    Rogifan

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  11. macrumors 68000

    1080p

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    Think they will show this at the keynote?
     
  12. macrumors 68030

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    #12
    I had a friend do it and challenge me to do it by tomorrow. Not looking forward to it!!
     
  13. macrumors 6502a

    Burger Thing

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    #13
    Ok, after the cold shower and being able to think clearly again:

    Bring back that 17" MBP



    ... please :(
     
  14. macrumors 65816

    KeepCalmPeople

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    #14
    I find the picture of Tim Cook rather sad. So many of the assembled Apple employees are taking exactly the same picture/video of him with their iPhones. Nobody actually just stands there and experiences the event.
     
  15. macrumors newbie

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    #15
    This is the one time it's ok to say Steve Jobs would have never done this #
     
  16. macrumors 6502a

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    #16
    Mac mini on Tuesday!?!?!?! :D
     
  17. macrumors regular

    ricci

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    #17
    That a boy !! Right on!! Can't say enough for a good cause !!
     
  18. macrumors 6502a

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    #18
    I feel like this belongs on one of Conan's segments: "Why China is kicking our ass!"
     
  19. macrumors regular

    ricci

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    #19


    What??????
     
  20. macrumors 6502a

    skottichan

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    #20
    I'm curious if there were similar mindsets when the affordable portable camera gained traction.

    Why? Because we have people bringing awareness to a disease?
     
  21. macrumors regular

    ricci

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    #21
     
  22. macrumors regular

    iSteve-O

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    #22
    Tim Cook: "Wet T-shirt contest. Let's go boys."

    :(:confused:
     
  23. macrumors G5

    nagromme

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    #23
    An unusual stunt and a good cause. Well done!

    Related: the Hypothermic Shock Foundation is raising funds by dumping buckets of neurotoxin on people.
     
  24. macrumors newbie

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    #24
    BI-WEEKLY BEER BASH?!?!?! Sign me up baby!
     
  25. macrumors newbie

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    Apr 14, 2006
    #25
    You call it ice bucket challenge. In Canada I call it morning shower.
     

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