Everyone's a winner. For those that "won" a "new" 5S today ...well done.
You can now go home with it and:
Put on a plastic coloured case.
Try out the fingerprint sensor instead of taking the same time to press four screen digits
Take a few photos of your cat and furniture with the great new camera and do a few motion capture slo mo videos of the cat. And furniture.
Realise how 'fast' everything seems and comment on how snappy Safari is.
Contact the bank manager and apologise for being a bit silly and taking out that phone-loan and can yIu cancel the contract please?
For those who will have to wait:
Rejoice. You will have less time to wait until the iPhone 6 full-version comes out next year and have saved £££s by doing it. Meantime. Go out to your local Poundland. Get a good colours case. Slap it on. Download IOS 7. Go to your friends and declare "look gullible friends - my new 5S'..don't worry people can't tell the difference between the 4/S anyway. They will marvel at the snappy Safari. The sharp shots. The photo filters and the 'fingerprint scanner' ...secretly just the home button...but with the screen lock disabled.
Result, now. Go and enjoy the rest of your life. Thanks!