Apple Close to Acquiring Radio Streaming Service Swell for $30 Million

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 28, 2014.

  1. macrumors bot

    MacRumors

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    [​IMG]


    Apple is close to acquiring talk radio curation service Swell for about $30 million, reports Re/code. Swell's iOS app launched last year and allows users to listen to streaming audio from iTunes, NPR, ABC, ESPN and others through a design that emphasizes simplicity.

    As a part of the acquisition, Swell will shut down its iOS app this week as its CEO Ram Ramkumar and other members of its development team will join Apple. Apple will likely look to use Swell's technology to improve its own Podcasts app, which holds a 1.5 star rating and has been widely criticized for performance issues. Users of Podcasts also experienced an outage last month, as the app constantly crashed upon opening.

    [​IMG]
    Swell's iOS app ​
    Apple's purchase of Swell follows the acquisition of "Pandora for Books" startup BookLamp in April for a reported sum between $10 million and $15 million, as the company also acquired Beats Electronics this past May for $3 billion. It was revealed in the company's Q3 2014 results earnings call that it had acquired 29 companies since beginning of 2013, with 5 coming from beginning of March quarter, not including Beats.

    Update 7/29 12 PM PT: Apple has confirmed its acquisition of Swell in a statement to The Wall Street Journal.

    Article Link: Apple Close to Acquiring Radio Streaming Service Swell for $30 Million
     
  2. macrumors 6502a

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    #2
    I need a pandora for girls
     
  3. macrumors regular

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    Jul 24, 2014
    #3
    So many acquisitions
     
  4. macrumors 6502

    sputnikv

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    #4
    I find it strange that Apple can't design a decently operating podcasts app
     
  5. macrumors 6502

    jji7skyline

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    #5
    Well ain't that swell.
     
  6. macrumors newbie

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    Feb 8, 2012
    #6
    Thought it said buying "Rdio". Oh we'll....
     
  7. macrumors 6502a

    StoneJack

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    #7
    Тhis is good step. Apple can't do everything well, so acquiring good product always helps.

    Hint: Garageband, iTunes, OS X
     
  8. macrumors 6502

    syan48306

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    #8

    OSX is decent enough, and iTunes works just fine. Its some of the other apps that are :confused:
     
  9. macrumors 6502a

    fullauto

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    #9
    Money, money, money.
     
  10. macrumors regular

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    Aug 5, 2011
    #10
    I've heard (3rd hand) that their Apps team consist of very few people and is responsible for way too much. If that's the case they really should dedicate small teams to each individual app. They're certainly capable. Overcast will be hard to beat though.
     
  11. macrumors regular

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    #11
    I think he meant that these were good acquisitions

    ----------

    What?
     
  12. macrumors 68000

    patent10021

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    #12
    Steve was vision so it's not very strange.

    There are plenty of apps but Steve's would be unique and Steve would say,

    "This is my music app. There are many like it, but this one is mine. My music app is my best friend. It is my life."
     
  13. macrumors regular

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    #13
    I use the podcast app very frequently across iPad/Phone/MBP and never have had a problem. What problem/s are you having?
     
  14. macrumors 6502

    Dilster3k

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    #14
    Haven't heard of an acquisition under a 100 mil. for a long time.
     
  15. macrumors regular

    ricci

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    #15

    Now kids, listening very carefully !!!!! This is what funky weed does!!
     
  16. macrumors 6502

    attila

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    #16
    Garageband, iTunes and OS X all are acquisitions, and examples of good ones.
     
  17. macrumors 6502

    Mums

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    #17
    Agreed - it makes them look desperate. Acquiring Beats was the biggest mistake Apple ever made, because even if it makes them money, it damaged their reputation among those customers who set trends.
     
  18. macrumors 603

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    #18
    $30 mil :eek:

    With so many, i reckon Apple doesn't have a clue what it's doing..

    They're just randomly poking in the hope they will poke the right guy.

    Maybe they should have done their homework better.

    I don't mind going into things when I'm confident I'll get there, but having no idea...??

    That's pretty stupid.
     
  19. macrumors 65816

    taptic

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    #19
    After Beats you wonder why they'd need anything else. :rolleyes:
     
  20. macrumors member

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    #20
  21. macrumors newbie

    meetajhu

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    #21
    Tim Cook loves expensive shopping!
     
  22. macrumors regular

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    #22
    I for one was hoping that Apple would announce a stand alone app for their radio part of the music app and announce a streaming service at WWDC. Hopefully this is them getting things in order to do that. We'll see won't we.
     
  23. macrumors 65816

    Four oF NINE

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    #23
    I rec'd that comment, but an issue I have is that there are syncing issues. For instance, I mainly listen to podcasts via iPhone or iPad, but if I decide to listen to a podcast on the MacBook, I get the message that says something like:

    I think it should work better than that. For me syncing is the biggest issue
     
  24. macrumors regular

    thisisdallas

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    #24
    I wish!
     
  25. macrumors 6502a

    Joined:
    May 29, 2009
    #25
    Apple makes $4 million in profits per hour. So even if it was a total screw up (which I don't think it is), it would take them 7.5 hours to make it all back.
     

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