Apple Close to Completing Apple TV Deal with Time Warner Cable

Discussion in ' News Discussion' started by MacRumors, Jul 2, 2013.

  1. macrumors bot


    Apr 12, 2001

    According to a report from Bloomberg, Apple and Time Warner Cable are close to completing a deal that will bring a TWC app to the Apple TV.

    A potential partnership between the two companies was first announced in early June, when Time Warner Cable CEO Glenn Britt told investors that the company was in talks with Apple, Samsung, and Microsoft over streaming video deals that mirror the Time Warner Cable's existing partnership with Roku.

    The TWC TV app available on the Roku set-top box allows Time Warner Cable subscribers to watch up to 300 live TV channels with any TV connected to a Roku. An Apple TV app would likely operate in the same way, providing cable access and live television channels to Time Warner subscribers without the need for a cable box.

    Apple has been slowly expanding the content available on its Apple TV as rumors of a potential revamped set-top box or Apple-branded television set continue to gain traction. Earlier this month, the company debuted several new Apple TV channels including WatchESPN and HBO GO, both of which offer content on the Apple TV to existing cable subscribers. Apple is also said to be in talks with CW about a potential Apple TV app.

    To complete the current negotiations with Time Warner Cable, Apple is said to be hiring Pete Distad, Hulu's former senior vice president of marketing and distribution. While no specific timeline is available for the release of the TWC content, a deal is expected to be announced "within a few months."

    Article Link: Apple Close to Completing Apple TV Deal with Time Warner Cable
  2. macrumors 68030


    More content is good, but I'm looking forward to the day we no longer need that cable subscription, to enjoy all that content.
  3. macrumors newbie

    Mar 8, 2011
    Would people anywhere in the US be able to subscribe to TWC or is it only for areas that already have it?
  4. macrumors 68020


    Apr 12, 2005
    Dream on, someone has to pay for that content and they're never going to give it away. Whether you pay a cable company or you pay Apple/Netflix/Hulu you will pay in some way for the content you watch, that aspect will never change.
  5. macrumors 6502a

    Nov 18, 2008
    Come on, let's eliminate the cable companies.
  6. macrumors newbie

    Jul 2, 2013
    What if Apple is prepping a streaming service?

    iWatch not as a wearable computer but as a service ' i Watch television' ?
  7. macrumors 6502

    Apr 26, 2011
    seriously. super serious. super duper serious.
  8. macrumors 68000

    Jan 6, 2004
    US of A
    It's all about the margins with Apple. Find the potential 30-40% margin and you find the product. I don't see the margin in strictly the hardware itself for truly "mass" produced products.

    Sure, it can be there for lesser runs.

    If Apple finds the way to effectively do a la cart TV, then they simply win.
  9. Guest

    Sky Blue

    Jan 8, 2005
    You would need a TWC account and a TWC modem, so it would only be for people already subscribed.
  10. macrumors 6502a


    May 8, 2008
    Des Moines, IA
    I was wondering this myself. I don't know how the cable business works, but I can't imagine TWC wanting to limit itself unless it had to...
  11. macrumors 68040


    May 27, 2003
    Fletcher, NC
    Great, so I'd be substituting one box for another and paying monthly fees for a bunch of channels, 90% of which I don't watch anyway. Pass.
  12. macrumors regular

    Oct 24, 2002
    Columbus, Ohio
    We all win

    We ALL win if this happens! (well, except cable companies, I guess...)
  13. macrumors 65816


    Dec 29, 2007
    Fingers crossed Apple can please find a way to bypass cable companies. How awesome would it be if they treated content owners as developers and allowed us to choose programming a la carte.
  14. Guest

    Sky Blue

    Jan 8, 2005
    lol at all people saying "I don't want a cable subscription!".

    What do you think pays for TV content?
  15. macrumors 65816


    Jun 16, 2006
    Lost Angeles, Ca. usa
    Hoping that AT&T Uverse will one day complete a Apple TV deal.
  16. macrumors 68030


    Who said anything about free? Of course content creators/owners need to be compensated. There just has to be another way than the rigid 2 or 3 sizes-fits-all framework we now have.
  17. macrumors Nehalem


    Feb 19, 2005
    I say let some other poor soul pay, I'm on the brink of getting rid of cable all together.
  18. macrumors 68000


    Mar 5, 2013
    For a second I thought you meant wearable iWatch television streaming.

    You know, one of those things that seemed to be a really cool idea back in the 60s before everyone realized it wasn't all that cool.
  19. macrumors 65816


    Jun 16, 2006
    Lost Angeles, Ca. usa
    I know. Some of these replies seem very naive to the economic realities of cable companies and their emeshed relationships to the content providers.
  20. Guest

    Apr 17, 2005
    Currently in Switzerland
    Absolutely irrelevant news to anyone outside the US, i.e. most of Apple's market. So why is this on page 1?
  21. macrumors 6502

    Apr 26, 2011
    would gladly pay $150-$200/month to have access to every single show on demand including recorded live broadcasts/local tv without ads.

    don't like the idea that some part of the cable subscription is paying for hardware upkeep.
  22. macrumors regular


    May 9, 2010
    Los Angeles
    Am I not using my Apple TV right? I get more content is good, and I suppose this is for people not using their ATV's at home.

    My ATV sits next to my TV if I had HBO/TWC/ESPN subscription why would I choose to watch it on the ATV2 over the regular cable box? And if I'm on the go wouldn't I be using the ipad iterations. I guess I just don't see the benefit for me with this new material. Is everyone excited about these apps because they use their ATV outside their home/cable?
  23. macrumors 68040


    Dec 7, 2007

    I was hoping this materialized. I have TWC Digital Boxes, VOIP, and IP. Hopefully there will be some type of package for existing customers.

    It would be nice to get rid of the boxes. Just depends on the price/package options, and what channels are offered. :apple:
  24. macrumors 6502

    Mar 28, 2011
    They already give you this from your iOS devices. Why the complex negotiations?
  25. macrumors 6502

    Oct 9, 2006
    For the same reason a new store opening in Germany or elsewhere ends up on the front page. It has to do with Apple, not where you're from.

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