Apple Commercials: The breakdown

Discussion in 'General Mac Discussion' started by Peyton, May 2, 2006.

  1. Peyton macrumors 68000

    Peyton

    Joined:
    Feb 2, 2006
    #1
    So, I watched on Apple.com, somewhat amused, but for the most part... eh.

    Things I noticed...

    Windows guy...
    overweight/bloated = XP bloated script?
    older man = older OS
    glasses / ill-fitting suit = OS makes you go blind and doesn't 'fit like a glove'???

    Mac Guy
    Unkempt shaving = 'think different'
    younger = younger OS
    scar in the middle of eyebrows = built in isight? :p
    casual clothes = comfortable OS?

    similar features-
    Same comb-over (one just has less to work with)
    Both white men... nice diversity apple ;)
    Both have dark hair.

    What did you notice?
     
  2. EricNau Moderator emeritus

    EricNau

    Joined:
    Apr 27, 2005
    Location:
    San Francisco, CA
    #2
    Lots of pagers and junk on the windows guy (right next to his iPod).

    ...Representing the useless and cluttering features of Windows.
     
  3. dejo Moderator

    dejo

    Staff Member

    Joined:
    Sep 2, 2004
    Location:
    The Centennial State
    #3
    Windows guy:
    overweight = full of tasty goodness
    older man = knowledgeable, educated
    glasses = smart

    Mac Guy:
    Unkempt shaving = unable to master even a razor
    younger = uneducated, unaware
    scar in the middle of eyebrows = fell asleep on mighty mouse
    casual clothes = unable to master a tie

    :) ;) :D :p

    Y'all know I'm just joking...
     
  4. kretzy macrumors 604

    kretzy

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    Canberra, Australia
  5. Peyton thread starter macrumors 68000

    Peyton

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    Feb 2, 2006
    #5
    by the way, that Mac guy is an actor who is 28 years old. looks much younger imo.
     
  6. yoda13 macrumors 65816

    yoda13

    Joined:
    Sep 26, 2003
    Location:
    Texas
    #6
    Yeah, I thought that guy was a lot younger. He used to play a high school student just a couple of years ago on a TV show called "Ed." Least I believe that is what it was called. I can't believe he's 28. Wow.
     
  7. khisayruou macrumors 6502a

    khisayruou

    Joined:
    Aug 21, 2004
    #7
    His name is Justin Long. He was recently in the movie "Waiting..." with Ryan Reynolds. yoda13 is right, the tv show is called Ed. His claim to fame was starring in Dodgeball with Vaughn and Stiller. For me, he represents youth...its what most college student looks like these days.

    The pc guy is John Hodgman. He looks like Bill Gates, the posture, the glasses, the awful haircut, and the inability to make snappy comebacks. :D
     
  8. DrStrangelove macrumors 6502

    DrStrangelove

    Joined:
    Mar 26, 2006
    #9
    You can get as granular with the analysis as you like I suppose.

    I prefer to keep it much simpler.

    One guy was cool and the other was not. The words they were speaking were for folks that have already made their computing choices. And the words were mostly for Macaphiles. Those ads aren't going to convert anyone.

    99.9% of advertising, especially when a visual medium is utilized, is to evoke an emotional response.

    The ads aren't designed to convert-- they're designed to reassure us Mac heads that we've made the right choice and we're the cool ones.

    Works for me.
     
  9. Peyton thread starter macrumors 68000

    Peyton

    Joined:
    Feb 2, 2006
    #10
    You know where else I remember him? He was the obsessed fan in Space Quest, the spoof on star wars and Star Trek...
     
  10. Peyton thread starter macrumors 68000

    Peyton

    Joined:
    Feb 2, 2006
    #11

    Actually, just trying for more of a joke ;)
     
  11. panoz7 macrumors 6502a

    panoz7

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    Nov 21, 2005
    Location:
    Raleigh, NC
    #12
  12. DrStrangelove macrumors 6502

    DrStrangelove

    Joined:
    Mar 26, 2006
    #13
    And you didn't find my response hysterical?
     
  13. steve_hill4 macrumors 68000

    steve_hill4

    Joined:
    May 15, 2005
    Location:
    NG9, England
    #14
    For those who keep suggesting the younger Mac man suggests a younger OS, alright OS X may be younger, but Apple's Mac OS is an older and more established OS than Windows remember. If anything, their ages merely point out the stereotypical users of both Windows and OS X.

    Good points: did like the camera recognition, virus and crashing ads.
    Bad points: didn't really see Macs much, Windows does have better included apps than calc and clock, (maybe not as good as Mac apps bundled, but unfair IMO).
     
  14. timswim78 macrumors 6502a

    timswim78

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    Feb 8, 2006
    Location:
    Baltimore, MD
    #15
    I really think that the Windows guy (in the face) resembles Bill Gates.
     

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