Apple Continues 'Designed by Apple' Campaign With Double-Page Print Ad

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jun 25, 2013.

  1. macrumors bot

    MacRumors

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    Apr 12, 2001
    #1
    [​IMG]


    Apple is continuing its new 'Designed by Apple' branding campaign with a new two-page print advertisement spotted by 9to5Mac in the Toronto Star. It's likely the print campaign will extend to other newspapers as well.

    The text in the ad is identical to that used on Apple's website for the campaign.

    [​IMG]
    Along with this new print ad, Apple has been running the new 60-second 'Our Signature' spot in a wide television campaign, and it's been reported that other ads in the campaign will be following in the coming months.

    Update: Apple's "Designed by Apple" feature page contains four different background images, and it appears that Apple is indeed running corresponding print ads in various newspapers, with a different version appearing in the Chicago Tribune.

    [​IMG]

    Article Link: Apple Continues 'Designed by Apple' Campaign With Double-Page Print Ad
     
  2. macrumors member

    Joined:
    Jun 17, 2010
    #2
    Very different move from Apple. But i really like it. Its very similar to the Apple ads from the 80s when the Macintosh came out
     
  3. macrumors 68000

    powers74

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    #3
    These are 100% classy.
     
  4. macrumors 6502

    ka-spot

    Joined:
    May 23, 2012
    #4
    Apple must continue with Macbook Pro Retina 13" immediately :D
     
  5. macrumors 6502a

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    Feb 16, 2011
    #5
    They designed a sweaty dude wearing an arm band who needs a haircut?
     
  6. macrumors G5

    Rogifan

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    #6
    In before the obligatory assembled in china comment.
     
  7. macrumors 6502

    Joined:
    Jul 19, 2011
    #7
    They're advertising "Deigned by Apple in California" in a Canadian paper???:confused::confused:
     
  8. macrumors 68020

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    Mar 11, 2009
    #8
    I dont see a problem:confused:
     
  9. macrumors 6502

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    Location:
    Toronto
    #9
    I think they are going the nike way. Soon, there won't be any gadget or tech info in their website but training routines and follow us everywhere's. In UI font.
     
  10. macrumors 68000

    Joined:
    Oct 15, 2008
    #10
    ...and?
     
  11. macrumors regular

    Joined:
    Jul 22, 2011
    #11
    Whether you like Apple or not you have to admit that the Apple brand is powerful. People only need a small glimpse of the white earphones and they know it's Apple.
     
  12. macrumors 601

    Joined:
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    United States
    #12
    Right, because people who have just finished doing workouts have perfect wall street hairdos filled with hair gel, and are freshly showered with clean dry clothes. Do you want reality using Apple's products or do you want Vogue? ;)
     
  13. macrumors 604

    Jessica Lares

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    #13
    And it's a Nano! You think that's the next to be assembled here? I'd buy one in a heartbeat, and I already have one. :eek:
     
  14. macrumors G5

    Rogifan

    Joined:
    Nov 14, 2011
    #14
    When Steve gave that motivational talk when he came back to Apple didn't he use Nike has an example of a great brand?

    This ad campaign is so much better than the stuff we got last year. I hope they stick with it, even when new products come out later this year.
     
  15. macrumors 6502a

    Jazwire

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    #15
    Newspaper advertising, maybe the next they should add a telegraph modem to their next line of products also.
     
  16. macrumors member

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    Dallas, TX
    #16
    The next ad campaign will be "Assembled in America."
     
  17. Eduardo1971, Jun 25, 2013
    Last edited: Jun 25, 2013

    macrumors 65816

    Eduardo1971

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    #17
    How hardcore. Taking a photograph of a wrinkled newspaper.

    At someone could have submitted the digital adcopy that ran in the newspaper.

    :D
     
  18. macrumors newbie

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    #18
    It's a classy ad as usual by Apple. Stop complaining folks.
     
  19. macrumors 65816

    AQUADock

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    #19
    These are really nice ads, the type you don't mind to look at.
     
  20. macrumors 68000

    Porco

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    #20
    Is that really a sweaty dude who has been running with an iPod though, or is it a cheeky tease for an up-coming iCYBORG?! :eek:
     
  21. macrumors 65816

    autrefois

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    #21
    I think the picture in this ad was taken when the new Mac Pro was announced. The guy is hanging his head in exasperated disbelief. :p
     
  22. macrumors newbie

    Joined:
    Jun 15, 2013
    Location:
    NJ, USA
    #22
    Definitely classy ... I like how Apple isn't trying to take any shots at its competitors. Pretty stark contrast to Samsung's "Next Big Thing" ads of late.
     
  23. macrumors regular

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    Jul 27, 2011
    #23
    Apple had me at great products and services.
     
  24. macrumors G5

    gnasher729

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    Nov 25, 2005
    #24
    In before Samsung copies the advert. Without changing the wording :D

    ----------

    They do in all the action movies.
     
  25. macrumors 65816

    Joined:
    Jun 29, 2007
    #25
    And who signed the signature on iOS7 icons?
     

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