Design by Apple in California by English, German, French, Chinese, Canadian, etc... and all those people working at Apple that are not from California...
Fixed for them.
Why does it matter if you were born in California or not?
Design by Apple in California by English, German, French, Chinese, Canadian, etc... and all those people working at Apple that are not from California...
Fixed for them.
Definitely classy ... I like how Apple isn't trying to take any shots at its competitors. Pretty stark contrast to Samsung's "Next Big Thing" ads of late.
OK, you got me!
Sorry to be more thick than usual...but what did your response mean?
Design by Apple in California by English, German, French, Chinese, Canadian, etc... and all those people working at Apple that are not from California...
Fixed for them.
In advertising, traditionally, the underdog is allowed to take shots at the competitors without looking petty or low-class. That's why I think Apple finally retired the Mac/PC ads. At one point, those and the switcher ads were perfectly fine but Apple's position as a dominant player in the tech world has made that kind of thing a little tacky.
Just wait until Samsung's new ads:
Designed by Samsung in South Korea
It's like Apple is daring them to copy that. Samsung doesn't want to remind Americans that their stuff is not only not made in America but not even designed here either. And all the money Americans pay for Samsung products goes back to Korea.
You really don't know how multinational corporations work, do you? I imagine you believe that Microsoft has a big vault in Redmond with all the money they make world-wide, too.
Samsung doesn't want to remind Americans that their stuff is not only not made in America but not even designed here either. And all the money Americans pay for Samsung products goes back to Korea.
No I think most people are saying "so what" to Apple's products being assembled in China. Just like they say "so what" to every other American company that assembles their products in other countries. Most people don't care.Anybody not aware that Apple designs their stuff in California is woefully out of touch with reality.
I don't really care where it was designed, but it seem to be increasingly important to know where it was built.
While Apple might be a large employer in Cupertino, they hardly have done anything to boost US economy and bringing more jobs back to the US. Considering the substantial profits margins they make on every device Apple can easily absorb the added cost of what it would take to assemble products "back home" rather then overseas. I mean there is no reason to increase the cost of a product when it makes $300 profit anyways just because it's built by Americans.
I don't know what Apple is really getting at with this campaign. Why start to change the name of iOS and OS X based on California stuff? Why the big love in for California all of a sudden?
Most likely this is simply to try and get the state government sympathetic to some policy/law Apple wants changed by being overt to how pro-California they are. Or maybe its just a dig to have American's stop buying foreign products made in Korea. The whole thing seems desperate and transparent.
But for the rest of the world, and most likely the rest of the US, they are simply saying "So what?" to the campaign.
Its not like anybody is going to go "Oh, its designed in California, well then that settles it, I'm buying an iPhone!". Since Steve Jobs I think most of Apple's ad campaigns have fallen flat. Another dud.
The new ads are Apple's desperate attempts to save face. They have nothing new to offer at this point in time. The iPhone 5s release is so "last Year" and the software is just being messed with by developers. All I read is how buggy it is and how unprofessional the icons look.
Whether you like Apple or not you have to admit that the Apple brand is powerful. People only need a small glimpse of the white earphones and they know it's Apple.
It would help if you actually learned how to read and comprehend what you are replying to.