Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple Shares 'Behind the Scenes' Look at Recent Siri Ad Starring Cookie Monster

MacRumors

MacRumors

macrumors bot
Original poster
Apr 12, 2001
68,258
39,059



Last month, Apple shared a charming iPhone 6s ad starring well-known Sesame Street character Cookie Monster, who used the iPhone 6s and the always-on "Hey Siri" feature as a cookie-baking aid.

The spot, which garnered more than 8 million views on YouTube, is one of the most popular ads in Apple's recent history, which is likely why the company today released a followup "Behind the Scenes" video depicting a humorous second look at Cookie Monster as he shoots the ad.

In the ad, we see some before and after shots, showing more footage of Cookie Monster waiting for his cookies. Cookie Monster asks over and over again when his cookies will be ready, and has a cute conversation with Siri where he offers her a cookie when they're done. The video continues on with the ding of the oven and Cookie Monster's excitement over the finished cookies, ending with Siri wishing Cookie Monster good night.


The two ads starring Cookie Monster are two in a series of iPhone 6s ads that have starred various well-known celebrities using different iPhone 6s features. Previous ads have focused on everything from Live Photos to 3D Touch and have starred Jamie Foxx, Bill Hader, Jon Favreau, and Stephen Curry.

Article Link: Apple Shares 'Behind the Scenes' Look at Recent Siri Ad Starring Cookie Monster
 
Article Link
https://www.macrumors.com/2016/04/07/apple-cookie-monster-behind-the-scenes/
  • Like
Reactions: Solomani, appledefenceforce, BeefCake 15 and 4 others
Apple's in-house agency is killing it. I'm impressed.

I've been skeptical about whether Apple could get into video content production and be successful, but seeing how well they've been doing with their ads, it's clear that they've actually got some of the best people in the media business working there.
 
  • Like
Reactions: a120, appledefenceforce, tennisproha and 5 others
Now I know what the Apple logo would look like without the bite taken out of it. At first viewing it almost didn't look symmetrical since we're so used to it with the bite taken out. I had to re-watch the end several times to believe that it was symmetrical.
 
Last edited:
  • Like
Reactions: davyh72, TGR1, sayhitokyle and 13 others
morcutt11 said:
No, do you? It is clearly a promotional piece as was the original video ad (you know, since the Cookie Monster isn't real).
Click to expand...
I don't mean real as in, it legitimately happened, I mean real as if what shown in the ad was unscripted and was legitimately happened while filming the ad. The answer is clearly no.
 
Having the Cookie Monster in an iPhone/Siri commercial is probably the best marketing decision by Apple in a long time. At least in my opinion. I'm definitely having Sesame Street flashbacks to my childhood. It's better than having some smug douche play around with their new iPhone.
 
  • Like
Reactions: a120, GWIM2, djang0 and 9 others
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back