Apple Cuts Some iTunes Song Previews From 90 Seconds to 30 Seconds

Discussion in ' News Discussion' started by MacRumors, Jul 10, 2014.

  1. macrumors bot


    Apr 12, 2001

    Back in 2010, Apple extended iTunes song previews from 30 seconds in length to 90 seconds on songs longer than 2 minutes and 30 seconds, to give users a longer listening period before making a purchase.

    It appears that some songs have now reverted to 30 second play lengths rather than 90 seconds, with many popular songs offering previews that are only 30 seconds in length on both the mobile and desktop versions of iTunes.

    For example, previews of all songs on Sia's new album are only 30 seconds despite all of the songs being longer than the 2 minutes and 30 seconds, a length that used to result in a 90 second preview. Many other popular albums are also demonstrating the same short 30 second previews. Coldplay's entire discography, for example, has only 30 second previews instead of the 90 seconds of preview time that was previously available.

    According to one MacRumors forum user, some songs that are only available for 30 second previews were available in 90 second lengths just hours ago. User complaints on Twitter also suggest that the shift is recent.
    Though most songs at the current point in time seem to be limited to 30 second previews, there are some exceptions. Certain albums continue to offer 90 second previews, as do all of the songs listed on Apple's Top Charts. For example, Leela James' album "Fall for You" continues to offer 30 second previews, suggesting the shift may be limited to certain artists or labels.

    Back when Apple first made the switch to 90 second song previews, it experienced some delays due to licensing agreements, and it is unclear if licensing has once again become an issue. It is unknown at this time if the shift to 30 second previews is a simple glitch or a more permanent change.

    (Thanks, MichaelSD!)

    Update July 11 6:37 AM: Apple has restored 90-second previews for some, but not all, tracks that had been affected.

    Article Link: Apple Cuts Some iTunes Song Previews From 90 Seconds to 30 Seconds
  2. macrumors 65816


    Jun 11, 2007
    Virginia Beach
    They blew it for me, because some songs that had a great verse for the preview, I wouldn't buy. I would just preview when I needed to.
  3. east85, Jul 10, 2014
    Last edited: Jul 10, 2014

    macrumors 6502a


    Jun 24, 2010
    People still download songs from iTunes? Mainly a streamer here.

    If I want to buy music I'll usually go with the whole shabang and get the artwork and all, preferably limited vinyl with some character.
  4. macrumors regular

    Oct 1, 2012
    I hope this isn't their plan to drive sales.
  5. macrumors newbie

    Jun 26, 2014
    itunes free streaming confirmed!
  6. macrumors 6502a


    Jan 27, 2013
    Somewhere In Apple's HQ ;)
    Whatever, I listen to my music on Spotify and If I like it I buy it on iTunes.
  7. macrumors 6502

    Oct 6, 2013
    I remember when the previews were only 30 seconds, most of the songs I wanted to preview would cut off right before the main part of the song. That's really what I want to hear to make sure I'm getting the correct cover of the song.
  8. macrumors P6

    IJ Reilly

    Jul 16, 2002
    Horrors. I don't know about you, but this pretty much ends my life.
  9. macrumors demi-god


    Apr 8, 2010
    First world problems
  10. man3ster, Jul 10, 2014
    Last edited: Jul 10, 2014

    macrumors member

    May 12, 2009

    Seems like apple is starting to lose leverage.
  11. macrumors 6502a


    Jan 27, 2013
    Somewhere In Apple's HQ ;)
    I could't agree more :)
  12. macrumors 68020


    Jul 13, 2008
    I feel like this is in an early attempt to entice users to join Apple's streaming service, if and when they convert Beats Music to iMusic or whatever they need to call it. Previously, I'd admittedly just listen to a 90-second preview if I had to hear a certain track on my iPhone since I'm in between streaming services at the moment.

    Edit: Although, I don't think it's a glitch since the actual preview stream files were trimmed by Apple.
  13. macrumors 68020

    May 23, 2011
  14. macrumors 6502

    Nov 14, 2011
    Yasss Sia get that promo.
  15. macrumors 68030


    Aug 10, 2010
    macrumors apparently
    ♪♪ ♫♫♪♪♫♫♪ it's the end of the worl...
  16. macrumors 6502


    Jul 25, 2009
    Olathe, KS
    Who buys from iTunes anymore? So many other easy ways to get the songs you want for free.
  17. macrumors 6502a


    Jan 27, 2013
    Somewhere In Apple's HQ ;)
    Which is illegal is most cases but, what the heck most of us have already pirated something already ;)
  18. macrumors member

    Feb 21, 2006
    Not cool Apple. If this continues, customers will soon revert back to getting the full 2 min 30 sec "preview" if you get my drift.
  19. macrumors 6502a

    Jul 15, 2006
    I would say most of the ways people default to (official artists vevo/YouTube or spotify) are pretty legal at this point.
  20. macrumors 6502a


    Jan 27, 2013
    Somewhere In Apple's HQ ;)
    I said "Most cases". I also use Spotify which is pretty good, but it is still not "free" .
  21. macrumors 6502a

    Sep 22, 2012
    That's interesting. If it was just cellular I'd think it had to do with data usage, but if it's on computers as well that must mean there's a different reason.
  22. macrumors Core


    Jan 18, 2005
    Darkplace Hospital
    It's of the utmost importance that this is played down now after all the celebration of them moving to 90 seconds.
  23. macrumors member

    Oct 12, 2011
    At least make it 60 seconds.
  24. macrumors 68020


    Jan 28, 2008
    Vancouver, BC
    These music execs are grasping at straws
  25. macrumors regular


    Aug 2, 2010
    Well I'm gonna take this personally. If I want to buy a song with a 30-sec preview, I'll find it somewhere else...That's why I have iTunes Match after all haha

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