Apple Debuts New iPhone 4 Commercial Featuring Retina Display

Discussion in 'iOS Blog Discussion' started by MacRumors, Mar 25, 2011.

  1. macrumors bot


    Apr 12, 2001

    Just a day after debuting a new Game Center commercial for the iPhone 4, Apple has rolled out its fifth ad in the "If You Don't Have an iPhone" series since its debut last week. The new ad, entitled "Retina", focuses on the high-resolution Retina display found in the iPhone 4.
    The new ad is not the first to highlight the iPhone 4's Retina display, as Apple released a somewhat similar commercial last October.

    Article Link: Apple Debuts New iPhone 4 Commercial Featuring Retina Display
  2. macrumors 6502a

    Oct 16, 2008
  3. macrumors 68020


    Jun 4, 2009
    This display is "magical" and amazing.

    That little girl was adorable.
  4. macrumors 6502a


    Jan 29, 2010
    Northern Atlanta suburbs
    Nice Pixar plug w/ the toy story clip! Steve hears the sound of a cash register ringing throughout the commercial!
  5. Administrator

    Doctor Q

    Staff Member

    Sep 19, 2002
    Put a cute kid in a commercial, show it enough times, and people will buy whatever you're selling. :)
  6. macrumors 604


    Jul 6, 2009
    Well if they are going to make a commercial about having the highest resolution, then they shouldn't change it (in other words, no iPhone with 3.5"+ display)
  7. macrumors newbie

    Apr 16, 2010

    I wonder why no one else has come up with a smartphone screen to match the Retina Display's resolution? ...or has it been done and I'm just not aware of it?
  8. macrumors member

    Feb 18, 2010
    "If you don't have this, you don't have this."

  9. macrumors regular


    Oct 30, 2005
    Alberta, Canada
    This. The voiceover guy sounds like a smug little douchebag. Apple has got to stop that. The Mac vs. PC ads were bad enough, and overstayed their welcome by many years, and now we have these. Someone at TBWA/Chiat/Day needs to wake up and realize that tone matters.
  10. macrumors 603


    Dec 2, 2006
    the OC
    the commercial is kind of meh. while i agree the retina display is amazing and deserving of all its hype, it isn't something that can be demonstrated on someone's television or computer screen. it really is one of those things that has to be seen in person to be wowed.
  11. macrumors 68040


    Nov 26, 2003
    But the PC Mac ads were a huge success and spawned a number of copycats.
  12. macrumors demi-god


    Jun 9, 2007
    Device engineer 30+ yrs, touchscreens 24+.
    No one else has had the bizarre need to exactly double an old resolution to get around the lack of app resolution independence, such as Apple did.

    However, the Sharp IS03 Android phone does also have a 960x640 screen (see comparison here).

    As for denser, LG designs and makes the iPhone4 screen. Their first high res IPS phone display was in a 2008 LG TV phone called the LU1400. It had 333PPI, more than the later iPhone's 326PPI. This likely helped LG get Apple's business.

    As for "retina" (aka "print" ~300PPI at a foot away) quality... back in 2007,
    both the Toshiba Portege G900 and Sony Ericsson XPERIA X1 had 311PPI. They were advertised as the first "print quality" phone displays. Which is probably why Apple felt they had to come up with another catch phrase.

    The HTC Diamond2, from early 2009, was 298PPI, which is almost 300PPI.
  13. Guest


    May 13, 2010
    On Mars, thinking about my father...
    If you don't have an iPad 3, you don't have the Retina display, the highest resolution screen on any tablet. So movies aren't this dramatic, maps aren't this clear, emails aren't this detailed, and memories aren't this memorable. Yup, if you don't have an iPad 3, well, you don't have an iPad 3.

    Damn you APPLE!!!!!!
  14. macrumors 68020


    Jan 6, 2004
    Raleigh, NC
    "Memories aren't that memorable"

    You seriously had to go there? "Look at the picture of our first born.... taken with the 2 megapixel camera we had back then. Meh. Whatever."
  15. LeoNobilis, Mar 26, 2011
    Last edited: Mar 27, 2011

    macrumors regular


    Apr 24, 2006
    The Netherlands

    Indeed, if you haven't an iPhone - or if you even have one - you probably have an iPad 2 with a poor resolution screen and a ridiculously inadequate 16 GB of storage.
    Or a Mac (any computer for that matter) with a non-IPS, even lower-than-the-iPad's-resolution screen.
    Or, perhaps, you have an iPhone with its beautiful (high resolution), but far too small, screen that appears to resemble a midget in comparison to any 4.3" (or larger) screen smartphone. An iPhone with a non-upgradeable storage that fills by about a hundred MBs a day by itself, a battery life that dictates two full charges a day (3 if it's used for navigation). An iPhone that begs iTunes to report certain errors when being "synchronised", instead of actually synchronising.
  16. macrumors 601


    Oct 20, 2008
    I love how they can get away with the "If you don't have an iPhone, well, you don't have an iPhone" line. Only Apple.
  17. macrumors 604


    Jul 6, 2009
    Guess they forgot iPod Touches have one as well.
  18. macrumors member

    May 2, 2010
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Version/5.0.2 Mobile/8F190 Safari/6533.18.5)

    Wait I have an iPhone but it's a 3Gs, therefore it doesn't have a Retina Display so does that mean I do or don't have an iPhone?
  19. macrumors 65816

    Jun 22, 2007
    A bit late, no? I mean this ad would be perfect right after the iPhone 4 was shipped, but now? There will be other phones with other OSes that have similar or close to retina resolution shipping soon. I guess Apple is just trying to get people to buy iPhone 4s, considering many will be sitting on a bench waiting for the iPhone 5.
  20. macrumors newbie

    Mar 26, 2011
    I wish i had the iphone 4, but it's very expensive :(
  21. macrumors regular


    Oct 30, 2005
    Alberta, Canada
    By most measures you're right, but in my opinion, mud-slinging is best left to sleazy politicians.
  22. macrumors 6502

    Jun 23, 2010

    Really? My iphone's available storage stays the same unless I install an app or something of that nature. I have seen it stay the exact same for weeks at a time.

    user error??
  23. neko girl, Mar 26, 2011
    Last edited by a moderator: Mar 31, 2011

    macrumors 6502a

    neko girl

    Jan 20, 2011
    There are devices that match the resolution and ppi (from what I remember) but none that exceed it, therefore "highest"..
  24. macrumors member

    Nov 6, 2010
    Well the Atrix 4G has a 960 by 540 resolution which is similar. They are calling it qHD. I think the new EVO 3D will have that resolution as well.
  25. *LTD*, Mar 27, 2011
    Last edited: Mar 27, 2011

    macrumors G4


    Feb 5, 2009
    Wirelessly posted (Mozilla/5.0 (iPhone; U; CPU iPhone OS 4_3_1 like Mac OS X; en-us) AppleWebKit/533.17.9 (KHTML, like Gecko) Mobile/8G4)

    Smug? Pretentious?

    SO WHAT. Both of these descriptions actually tap into the desire sector of consumers' brains. Get a clue, people.

    It sells. Apple is declaring they're the one to beat. It makes perfect sense for Apple to blow their own horn.

    It's ballsy and makes a bold declaration. It gets attention. Plus it's Apple. People make associations with Apple gear - things they *want* to be associated with, i.e., having the best and being the best. It's all about LIFESTYLE. Apple is doing lifestyle marketing here, like they often do. And it translates into: $$$

    A lot of you tech geeks are perfectly prepared to label Apple as marketing geniuses at every turn, and ready to dismiss the popularity of Apple products as pure marketing influence. Then, when Apple flexes their marketing muscle, you dismiss them as somehow obtuse or insulting.

    This industry is cutthroat and very, very competitive. Some marketing is going to take the form of attack ads. Some of it will go in a different direction. It's all under the same umbrella, though. It's just marketing. The real key here is how you pull it off and what you've got to back it up based on the power of your current mindshare. Apple is pretty aware of their position and their reputation. They're simply capitalizing on it here.

    If you're going to criticize Apple, at least understand marketing basics first. Hint: it's a helluva lot more than just showing a product's features visually and flashing a bullet list of specs on screen.

    Thing is, in order to understand basic marketing, you need to understand PEOPLE. That's something tech heads and IT folk have historically had a hard time doing. Get out of the basement, guys.

Share This Page