Apple Debuts New iPhone 5s TV Ad 'Parenthood'

[erinsarah]

.
Looks lovely, too bad that's not the way parents really use their iPhone.

Realistic iPhone commercial:
- Kid wants to tell parent something, parent's face buried in iPhone looking at email
- Kid is unattended while parent plays Candy Crush, kid breaks something, parent blames and yells at kid (after finishing Candy Crush round)
- Kid keeps talking in the car, parent puts something on phone and tells the kid to "here, be quiet and play with this"
- Kid buys $1000 in In-App purchases. Parent blames Apple.

Apple, changing the world!

In that case, you're holding it wrong.

Actually it wasn't too off the mark, I thought. Though it was just a small subset of what parents tend to do, there wasn't really anything in there that made me scream *********, perhaps with the exception of the beautifully-drawn lion.

 

[Hls811]

I just figured out Apple's commercials. During any of these commercials ask yourself the following questions.

1. Do I perform any of these activities currently?
2. Do I plan on doing any of these activities?

After watching the commercial for a third time I don't do any of this crap. This is how most of Apple's commercials are. A bunch of specialized activities trying to prove that I need a iPhone to function during my crazy and youthful life style. But in reality it would be lucky if I do just 1 activity portrayed in these ads. In the real world your average consumer is just as boring as me.

Very well said.. but what got me about the ad is there isn't anything in the commercial that they do that I can't do on a non-iPhone device (I carry both iPhone and 'other').

 

[D.T.]

My point is that I just hate to see devices handed over as parenting replacement. I really think it causes a social disconnect and can disrupt development. I'm not a parent yet so I don't really have any room to talk. Honestly who knows maybe I'll be lazy like that too when I have kids.

Sometimes you need a little buffer, a moment to gather your thoughts.

Friday we hosted a Girlscout event for our little girl, Saturday we played MarioKart all morning, then biked down to a local joint for lunch, went to the beach, I surfed with her for hours, built a monster sand castle, came home, played board games (watched Frozen) ... Sunday we swam in the pool for 3 hours, took her for a visit to Gran’s, walked down to the river, and then in the evening, at the Mexican joint, she played Paper Monsters on my phone for about 30-40 minutes while the wife and I chatted about a few business related things.

I don’t think we’re lazy

 

[RickInHouston]

In that case, I recommend finding better material for masturbation.

What are you, 12?

 

[ericinboston]

The 1 app in this commercial that that ships with the iPhone...the flashlight at the very end of the commercial...and such a powerful app.

I'm not saying the iPhone stinks, but the commercial is quite misleading in advertising the iPhone, out of the box, does all of these features.

 

[Chupa Chupa]

.
Looks lovely, too bad that's not the way parents really use their iPhone.

Realistic iPhone commercial:
- Kid wants to tell parent something, parent's face buried in iPhone looking at email
- Kid is unattended while parent plays Candy Crush, kid breaks something, parent blames and yells at kid (after finishing Candy Crush round)
- Kid keeps talking in the car, parent puts something on phone and tells the kid to "here, be quiet and play with this"
- Kid buys $1000 in In-App purchases. Parent blames Apple.

Apple, changing the world!

Well it IS an ad... an ad's purpose is to sell the ideal and fantasy, not reality b/c reality sucks. I'm pretty sure most people don't drive their Ford F150 up a tall and rocky mountain or their BMW X5 around a track at 150mph either. Yet people enjoy them just the same in spite of the crazy ads for those vehicles. iPhone too. But the iPhone's ads are more about what's in the realm of possibility... maybe show the way that there is something other than Candy Crush.

 

[Tanegashima]

lamp neither a 400/800 dollars phone is required, 30 dollars piece of crap is enough

A 30 dollars piece of crap is made by children of the same age of the ad. Just to exemplify.

 

[Yoshi Yogurt]

.
Looks lovely, too bad that's not the way parents really use their iPhone.

Realistic iPhone commercial:
- Kid wants to tell parent something, parent's face buried in iPhone looking at email
- Kid is unattended while parent plays Candy Crush, kid breaks something, parent blames and yells at kid (after finishing Candy Crush round)
- Kid keeps talking in the car, parent puts something on phone and tells the kid to "here, be quiet and play with this"
- Kid buys $1000 in In-App purchases. Parent blames Apple.

Apple, changing the world!

Or don't give your phone to your kid. My parents never let me mess with their brick cell phones and razr as a kid. My kids won't be messing with my $650+ device either. If they want to game they have my entire collection and I'll likely be getting them a 3DS or probably whatever the next Nintendo device is.

 

[iPad Air]

Is the purpose of this ad to convince people with children to buy iPhones?

Or is the purpose to convince iPhone owners to have children?

for it was the 2nd option

The purpose is to convince those with children to keep buying iPhones.

I did like it.

 

[racer1441]

In that case, I recommend finding better material for masturbation.

Has the be the dumbest thing I read this week.

 

[AngerDanger]

What are you, 12?

No, simply unbound by conventional definitions of maturity.

Has the be the dumbest thing I read this week.

Don't worry, I'll top it by the end.

 

[ronwasserman]

good TV Ad...i like it

Excellent!

 

[jmay]

Ups and downs

Horrible music, once again.

But I'll forgive that for the 42 flash card.

- Syn

 

[PocketSand11]

Qudos for the most random post in this thread

Spammers, as of recently, do this to avoid spam protection in various places. It provides some great laughs, so I consider it an upgrade.

 

[Joe HS]

Almost every iPhone ad features someone using an iPhone very close to water, or even in the rain. Always makes me a bit nervous.

I use my iPhone in the rain all the time. What's the concern?

 

[twigman08]

That's a really crap ad but I can only suppose that their research indicates it won't be, therefore...therefore I'm not sure, maybe Americans really do respond to this sort of cloyingly sentimental guff. Or perhaps all the savvy people have already been ensnared. I'm not sure about anything anymore (too many late world cup nights), except that Apple won't cover the water damage.

Yea, because if something doesn't interest you then it must be because of the Americans

 

[Godzilla71]

Great ad. the music..... umm not so much :/

 

[HarryWild]

Great comments! Keep it coming!

 

[swingerofbirch]

I use my iPhone in the rain all the time. What's the concern?

It's probably because I just got my iPhone. I'm worried about water damage. I have a case, but it's not waterproof. I have spilled on a laptop before, and it's a terrible feeling. I guess over time I'll probably become more relaxed with the iPhone. Right now I'm debating the value of AppleCare Plus or Squaretrade.

 

[TouchMint.com]

Sometimes you need a little buffer, a moment to gather your thoughts.

Friday we hosted a Girlscout event for our little girl, Saturday we played MarioKart all morning, then biked down to a local joint for lunch, went to the beach, I surfed with her for hours, built a monster sand castle, came home, played board games (watched Frozen) ... Sunday we swam in the pool for 3 hours, took her for a visit to Gran’s, walked down to the river, and then in the evening, at the Mexican joint, she played Paper Monsters on my phone for about 30-40 minutes while the wife and I chatted about a few business related things.

I don’t think we’re lazy

Sorry I didn't qoute the first part as well which states I'm talking about babies (kids are fine they developed). Babies that need attention and communication to develop. This was never meant for kids just undeveloped babies (1-3) type thing.

Again not a parent so I have no idea just calling it like I've seen it.

 

[CFreymarc]

I'm going to need a further explanation on this one.

Not allowed to fornicate in California?

In extreme cases, an adult can be forbidden to parent children due to may issues such as a chronic communicable disease or history of irresponsible parenting (multiple deadbeat dad.) Socialists have been trying to regulate procreation going back to the Marget Sanger / eugenics days, hence why her legacy is called Planned Parenthood. They just never stated the planner would not necessarily be the parent.

My concern is that if these healthcare and parenting apps are not properly manged, we could have an NSA-like backdoor into this data that social workers could get a hold of use use against the parents in civil cases.

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Thanks for the heads up and my bad on that (+1 to your Internet grammar correction skills)

My point is that I just hate to see devices handed over as parenting replacement. I really think it causes a social disconnect and can disrupt development. I'm not a parent yet so I don't really have any room to talk. Honestly who knows maybe I'll be lazy like that too when I have kids.

These same arguments were used against television when it first came out claiming it would make the kids lazy and fat. Then those arguing that video games and on-line communities would make kids lazy and fat. Just the same old gong to bang looking for a scape goat avoiding the real problem.

Mobile devices are enhancing a childhood more than you think. These kids are going up in network connected communities that the 80's era Cyberpunk / beatnik could only dream of while reading William Gibson novels (don't get me started how up screwed up the development hell for the Neuromancer movie has been for the past twenty years since Church Windows failed in the ratings.)

"...and these children that you spit on,
as they try to change their worlds are
immune to your consultations. They're
quite aware of what they're going through..."
- David Bowie

 

[phalseHUD]

Is this a run on the iOS 7 makes the iPhone waterproof joke people fell for? Software can't make hardware waterproof.

If waterproofing is coming then it is because of new hardware like the iPhone 6 or the next iPad, not because of iOS 8.

You're American aren't you...?
Can I get banned for saying that? Hope not! Sorry, I should know better and enclose my sarcastic comments in <sarcasm><\sarcasm> tags.
No offence intended btw!

 

[bigchrisfgb]

You're American aren't you...?
Can I get banned for saying that? Hope not! Sorry, I should know better and enclose my sarcastic comments in <sarcasm><\sarcasm> tags.
No offence intended btw!

English.

I know it was a joke, as I mentioned in the first line of my post. Just I know that there are idiots out there who believe software will save hardware from being water damaged.

 

[KevinMHC]

It's a $4.99 app ... that requires a $250 dog tag and $10/mo subscription.

lol yeah.....prob rather buy another dog.

 

[RobertMartens]

My concern is that we could have an NSA-like backdoor into this data that social workers could get a hold of use use against the parents in civil cases.

Social Workers as the new NSA, interesting, have you ever met a social worker? They are the opposite profile of NSA.

television would make the kids lazy and fat.
video games and on-line communities would make kids lazy and fat.


"...and these children that you spit on,
as they try to change their worlds are
immune to your consultations. They're
quite aware of what they're going through..."
- David Bowie

First of all, the kids did get fat and lazy. Did you miss the special report on Fat and Lazy? Secondly, what changes was Bowie going on about? Drugs ? Sex? Freedom of expression.

He is not dead is he? What is his take in the social network? and 24/7 staring at a screen?