Apple Debuts New 'Powerful' TV Ad Focusing on iPhone 5s [Updated]

Discussion in ' News Discussion' started by MacRumors, Apr 22, 2014.

  1. macrumors bot


    Apr 12, 2001

    Apple has debuted a new TV ad alongside Marvel's Agents of SHIELD tonight on ABC called "Powerful". The ad, which was first spotted by 9to5Mac, showcases iPhone 5s owners using the device to enhance their lives in multiple ways.

    With "Gigantic" by the Pixies [iTunes] playing in the background, the app has users using the iPhone 5s to check their health, check for directions, create short monster movies, record videos, create art installations and more, including a band preparing to play a song. The ad ends with the tagline "You're more powerful than you think".

    Apple has not aired an iPhone 5s ad since the seasonal holiday ad "Misunderstood", which has since been removed from its YouTube channel. In the meantime, Apple has instead focusing its advertising efforts on the iPad's "Your Verse" ad campaign.

    Update 8:31 PM: A previous version of this article incorrectly referred to the ad as "Gigantic". It has been corrected to its proper name, "Powerful". Apple's official YouTube video for the ad has also been swapped in.

    Article Link: Apple Debuts New 'Powerful' TV Ad Focusing on iPhone 5s [Updated]
  2. macrumors 6502a


    Jul 23, 2010
    LOL. The notification poped up on my computer...

    "Apple Debuts New 'Gigantic' TV..."

    And I was like... wuhhh?!

    Not quite what I was expecting. ^_^

    Still nifty.
  3. macrumors member


    Jun 12, 2011
    Calgary, AB, Canada
    My push notification got me excited at the line: "Apple Debuts New 'Gigantic' TV".

    Then I read the second half of the sentance...
  4. macrumors 601


    Jan 6, 2004
    Western US
    My favorite computer company and my favorite band (well, their song anyway), together at last! :)
  5. macrumors regular

    Sep 10, 2009
    I dont know about this ad...Phil Schiller might need send another e-mail out ranting about their ad agency.

    Of course, being someone who visits macrumors i think we overanalyze these ads.

    I still love this ad even if the 5c was a failure.
  6. macrumors 68030

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    Same here... (disappointed) :confused:
  7. macrumors 601


    Aug 17, 2007
  8. macrumors newbie

    Jul 6, 2009
    I wrote "Your Verse" speech for Suicide Prevention not to sell iPads

    Apple uses the speech I wrote for the Dead Poets Society project, which I was told was an amateur stage play, to sell their iPads. I wrote the speech, which starts with "huddle up!" and ends with "What will your verse be?". I've never been compensated. Apple is receiving stolen iProperty. Congratulations.
  9. PatriotInvasion, Apr 22, 2014
    Last edited: Apr 22, 2014

    macrumors 65816


    Jul 18, 2010
    Boston, MA
    I don't love this ad or the Your Verse iPad ad. Doesn't focus on normal people using iPhones...mostly videographers and musicians which are a tiny segment of their userbase. The ad also does little to highlight the design and build quality of the phone which aside from the HTC One is still worlds better than anything Samsung has put out ever (the band-aid/golf ball back S5 is an abomination).

    I miss Apple's ad mojo circa 2006-2009. The Get a Mac campaign and the original MacBook Air ads were awesome. Seems like they have all been down hill since the Mac Genius fiasco.

    Edit: The MacBook Pro with Retina display commercials were solid.
  10. macrumors newbie

    Oct 16, 2011
    I like how they included the athlete monitoring his heart rate. Definitely a nock against the Galaxy S5 and it's subpar (~50% fail) heart rate monitor.
  11. macrumors regular

    Oct 18, 2012
    Pixelation throughout the video is intentional?
  12. macrumors 68030

    Oct 24, 2003
    The Amalgamated States of Central North America
    I think the more honestly intended tagline at the end of that commercial is:

    You have more money than you think.
  13. macrumors 68000

    Dec 13, 2010

    True but they make their money off people who want to be like artist and designers.
  14. macrumors 6502a

    Jun 10, 2013
    Uphill from Downtown
    After watching...

    I so wish I had some musical talents. Sigh

    Like the energy in the ad.
  15. macrumors newbie


    Apr 22, 2014
    Adelaide, Australia
  16. macrumors 6502a

    Apr 12, 2012
  17. macrumors 65816


    Jun 24, 2010
    This advertisement fails to evoke any emotion. Honestly I've seen great iPhone advertisements in the past but this isn't one.
  18. macrumors newbie

    Apr 22, 2014
    Yes this is a Pixies song, but this is not the Pixies version. That's also not the Pixies setting up to perform. Good song choice though...
  19. macrumors 68040

    Sep 4, 2009
    "Authored app shown in an Apple iPhone commercial."

    Achievement unlocked!
  20. macrumors member

    Dec 25, 2009

    Sprint got the mention at the end...

    Interesting. Hopefully the network continues to improve. LTE still hasn't officially launched in DC...
  21. macrumors member

    Nov 26, 2013
    I really liked the ad. First off the song is one of my favorites and really shows off how simple it is for everyone to make use of all of the built in features that make the 5s so great. Apple is great at presenting high tech in a way that is easy to use for anyone.
  22. macrumors regular


    Sep 26, 2012
    Michigan, USA
    I see your point, but maybe they're thinking people already know about the design and build quality. Showing how you can use the device for cool stuff (whether you actually will or not) is a pretty good way to advertise, in my opinion. Plus the Pixies song was a pretty darn nice touch. :D
  23. macrumors newbie

    Dec 16, 2011
    Love love love

    I was confused the first time I saw it but I couldn't stop pressing repeat after the second watch. Brilliant. Fun. Creative... Apple.
  24. macrumors regular

    Jun 4, 2003
    Los Angeles, CA
    And my ears are bleeding. That might be the world's worst song. I've screamed better than that as a 5 year old.
  25. macrumors 6502a


    May 7, 2011
    What's the app that the guy working out is using? Where he puts his finger over the flash?

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