Apple Drops the Price on Refurbished Apple TV to $75

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 31, 2013.

  1. macrumors bot

    MacRumors

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    #1
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    Following the launch of Google's low-priced Chromecast AirPlay competitor, Apple has lowered the price of its refurbished Apple TVs to $75, offering a $24 discount off of the original $99 price and a $10 drop from the previous price for refurbished units.

    Google's Chromecast, which functions similarly to AirPlay and allows users to mirror content from a tablet, smartphone, or laptop to a television, retails for just $35. The dongle plugs in to any HDTV and offers apps like YouTube and Netflix, with additional offerings in the works.

    Though the Apple TV can't compete with the Chromecast on price, Apple has been working on building new features into the device. Released alongside betas for iOS 7 and Mavericks, the Apple TV beta software has introduced iTunes Radio, a "Conference Room Mode" for business and academic settings, and recently, a function that allows users to purchase music on their TVs.

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    Apple also has plans to further integrate iOS 7 with the Apple TV, allowing for simple Bluetooth setup of the device, and the company has improved the set-top box's content offerings in recent months. In June, Apple added multiple new channels, including WatchESPN, HBO GO, Sky News, and more, and is said to be in talks with additional companies such as Time Warner Cable and the CW to bring even more content to the Apple TV.

    As with all refurbished products that Apple sells, the Apple TV comes with a one year warranty and can be purchased online or picked up in stores.

    Article Link: Apple Drops the Price on Refurbished Apple TV to $75
     
  2. macrumors 6502a

    Joined:
    Nov 20, 2012
    Location:
    Canada
    #2
    If only Apple did more with the ATV. Just imagine the rumours of games and apps for the ATV! So much unused potential. Also, the channels up here in Canada suck!
     
  3. macrumors 6502a

    Joined:
    Oct 7, 2010
    #3
    Chromecast has an SDK. Apple TV still does not.

    It's mind boggling why they are individually releasing 1 or 2 new 'apps' a year instead of releasing a SDK and allowing 3rd party developers to incorporate new functionality.
     
  4. macrumors 68020

    Joined:
    May 23, 2011
    #4
    Roku has an SDK, channel store, the whole 9 yards, and they are doing great. They are really leaps and bounds ahead of Apple in that department
     
  5. macrumors 6502

    Joined:
    May 22, 2007
    #5
    Yes so much potential, but if anything I hope Chromecast will spur Apple to get on the stick and do the apps/SDK for it soon. If Apple thinks their relationships with select partners (Neflix, MLB, HBO, etc) will keep other entrants from offering an alternative, the Chromecast does a convincing job of showing them to think again as those partners will work with someone else as well.
     
  6. macrumors member

    Joined:
    Apr 3, 2013
    #6
    Chromecast

    Chromecast, what Chromecast.
     
  7. macrumors 65832

    Tankmaze

    Joined:
    Mar 7, 2012
    #7
    if this is apple move, then it is subtle. very subtle, just like when surface rt launched and apple surprised us with 128 gb ipad.

    but then again, this is just for refurbished item. once all the stock is gone, then back to $99.
     
  8. macrumors member

    Joined:
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    Location:
    Michigan
    #8
    I am guessing its got something to do with the TV rumors. Maybe they are holding back opening up the system because an Apple TV puck with a ton of capabilities can potentially jeopardize their rumored TV's sales once it comes out, and Apple stands to lose all their margins on such a product due to a $100 "hobby".
     
  9. macrumors regular

    Joined:
    Mar 11, 2013
    #9
    I am thinking about getting one of those, but I need to get a TV first. :D
     
  10. macrumors regular

    Joined:
    Dec 13, 2010
    Location:
    Melbourne
    #10
    It hardly seems like a reaction to Chromecast. Apple discounts all of their refurbished items.
     
  11. macrumors 65816

    Sneakz

    Joined:
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    Location:
    Toronto, Ontario, Canada
    #11
    It was sitting at $85 for well over a year. Now Chromecast shows up for $35 and it finally drops to $75?
     
  12. macrumors 6502a

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    United States
    #12
    I wish Apple allow jailbreak or add media player playing divx/mkv files.
     
  13. macrumors 6502

    Joined:
    May 22, 2007
    #13
    I understand your statement but I sure hope Apple does not think that. They really have to separate out the device/brains (puck) from the screen itself. I love my Apple devices but I cannot see how they will enter the market against such thin-margined competitors that already exist. Samsung will MURDER them.
     
  14. macrumors 6502

    Joined:
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    Location:
    1 Infinite Loop
    #14
    True. But the article failed to mention that prior to today, the Refurb ATV would usually go for $85 (if my memory hasn't failed me).
     
  15. macrumors member

    FirePhantom

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    England, United Kingdom, Europe
    #15
    If only Apple would open an App Store and allow independent development for the Apple TV.
     
  16. macrumors 65816

    parapup

    Joined:
    Oct 31, 2006
    #16
    Apple needs to have a $35 Airplay-Only device. I am pretty sure most people use their AppleTV for little more than AirPlay.
     
  17. macrumors 68020

    Joined:
    Mar 4, 2007
    #17
    I'm not sure you understand how the SDK for Chromecast works. It will allow you to connect your apps to the device and stream content. The code from the SDK does not run on the Chromecast. It runs on the server device. Just like the iOS SDK allows for AirPlay. I am not aware of any advantage from the SDK on the Chromecast other then cross platform clients.
     
  18. macrumors regular

    Joined:
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    #18
    That's great, Apple. But the Apple TV 3G is still useless until it can be jailbroken.
     
  19. macrumors regular

    machpost

    Joined:
    Jan 28, 2010
    #19
    The first generation Apple TV always had an iTunes Store feature. It would be nice to see that returned to the Apple TV, as well, so one could search for or browse music/movies/TV shows, and make purchases on the device, not just from iTunes Radio.
     
  20. macrumors 6502a

    Klae17

    Joined:
    Jul 15, 2011
    #20
    "Following the launch of Google's low-priced Chromecast AirPlay competitor, Apple has lowered the price of its refurbished Apple TVs to $75, offering a $24 discount off of the original $99 price and a $10 drop from the previous price for refurbished units."
     
  21. macrumors 6502

    Joined:
    May 1, 2013
    #21
    It's mind boggling to why people think "Chromecast" is in the same league as AppleTV when it's nothing more than a poor mans Airplay.
     
  22. macrumors 65816

    hamiltonDSi

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    Location:
    Oradea (BH), Romania
    #22
    In Romania we have like 2 channels, so don't complain ! :D
     
  23. macrumors 6502

    Joined:
    Jul 11, 2012
    #23
    This is too funny. I was just looking at buying one on the refurb store for 85 last night, now I get another 10 off for waiting one more day. It's a good hump day.
     
  24. macrumors 65816

    hamiltonDSi

    Joined:
    Jul 29, 2012
    Location:
    Oradea (BH), Romania
    #24
    Now you can buy music and rent movies & tv shows with the new beta update for Apple TV.
     
  25. macrumors 6502

    Joined:
    Jul 11, 2012
    #25
    It is also done poorly and very sluggish. It's a rev A product so give it time, but the price point certainly is enticing.
     

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