Apple Environmental Report: Carbon Footprint Down 3%, 145 U.S. Stores Now Using 100% Renewable Energy

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Jul 9, 2014.

  1. macrumors bot

    MacRumors

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    Apple today released its 2014 Environmental Responsibility Report [PDF], posting the new information on its updated Environmental Initiatives website. The report, which covers fiscal 2013, highlights the progress Apple has made towards its environmental goals, which include reducing climate change by using renewable energy sources, using greener materials, and conserving "precious resources."

    Apple notes that its carbon footprint from energy use has dropped by 31 percent from fiscal 2011 to fiscal 2013, even though energy consumption has increased by 44 percent. The company also recalculated its 2012 emissions and found that its overall carbon footprint shrank by three percent from 2012 to 2013, its first decline.

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    145 of Apple's U.S. retail stores and all of its retail locations in Australia are powered using 100 percent renewable energy and energy efficiency programs implemented in its corporate offices have saved 28.5 million kWh of electricity and 751,000 therms of natural gas.

    In addition, with its alternative commute programs for employees, which include a $100 transportation subsidy and biodiesel-powered buses, Apple has been able to avoid greenhouse gas emissions equivalent to 15,000 vehicles. A large section of the report is also dedicated to the company's new campus, which "will be the most energy-efficient building of its kind," powered by 100 percent renewable energy and populated with more than 7,000 trees.

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    The report also highlights Apple's commitment to recycling, its vow to use only clean, safe materials without harmful toxins, and its dedication to creating new products using less materials. Apple has now reached a worldwide recycling rate of 85 percent.

    Apple ends the report with a list of challenges that it seeks to overcome, noting that its water consumption increased significantly in 2013 due to the work on its Apple 2 Campus. The company also cites the carbon emissions of its manufacturing partners as an area that it is "committed to addressing."

    Over the course of the past eight years, Apple has managed to reduce the carbon footprint of its Mac business by 27 percent, thanks to its focus on the environment. In addition to powering many of its retail stores with renewable energy, its data centers are powered with 100 percent renewable energy, as is its existing corporate location in Cupertino thanks to a 2012 energy overhaul.

    Earlier this year, in celebration of Earth Day, Apple overhauled its Environmental Responsibility website and launched a "Better" video that explains its environmentally friendly values.

    Article Link: Apple Environmental Report: Carbon Footprint Down 3%, 145 U.S. Stores Now Using 100% Renewable Energy
     
  2. macrumors member

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    #2
    well done Apple....:cool:
     
  3. macrumors 6502a

    ZacNicholson

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    #3
    being green is over rated. burn your trash and don't recycle
     
  4. macrumors 6502a

    east85

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    #4
    Yet another reason Apple retains my business and hard earned cash. :apple:
     
  5. macrumors 603

    ArtOfWarfare

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    #5
    I smell cooked books here.

    They went back and redid their numbers for 2012 and concluded that 2012-2013 was their first decline ever. But they've only done 2012 and 2013 with this new methodology. For all we know, if they used that same metrology in 2011, then maybe 2011-2012 would have also shown a decline, which could have made that the first decline ever. Or 2010-2011. Or 2009-2010.

    Maybe calling it "cooking the books" isn't quite right, but I know that I have a valid point if someone could put a proper name to it... the last time I did any statistics like this was 2 years ago.
     
  6. macrumors 65816

    taptic

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    #6
    Great... Now where's my computer?
     
  7. macrumors 65816

    Trapezoid

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    #7
    I love your sig.:cool:
     
  8. macrumors 6502

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    #8
    This may even keep the Green Peace clan happy......nah, What was I thinking :)
     
  9. macrumors 601

    Plutonius

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    #9
    Let's see if Samsung copies this :D.
     
  10. macrumors 6502

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    #10
    As a geologist I've had Greenpeace reps walk away from me on the street when I tell then what I do for a living :(
     
  11. macrumors 68020

    carjakester

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    #11
    you'd think from how nice apple products are that they would do more damage on the environment then they really do. Kudos apple.
     
  12. macrumors 6502a

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    #12
    ^^^
     
  13. macrumors 6502a

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    #13
    You forgot the part about beating hippies, hunting endangered species, and starting forest fires.

    Damn liberal...
     
  14. macrumors 65816

    captain kaos

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    #14
    Pretty good. When they get those new solar farms going it'll be even better. If only other big companies could do the same, as we all know the cars on the road are a small amount of the C02 produced, and its the big companies that really need to buck up their ideas.
     
  15. macrumors 6502a

    PocketSand11

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    #15
    Expect Apple's carbon footprint to rise if they start using graphene. :D
     
  16. macrumors 6502a

    Corrode

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    #16
    I hope they, and every other tech company does!
     
  17. macrumors member

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    #17
    I'm not a sucker for this Man Made Global Warming/Cooling/Flooding/Droughting, but at least Apple puts its money where their beliefs are at.
     
  18. Aluminum213, Jul 9, 2014
    Last edited by a moderator: Jul 9, 2014

    macrumors 68000

    Aluminum213

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    #18
    Then it will go up another 50% when apple says how they revolutionized phones again with the larger iPhone 6 screen.
     
  19. aloshka, Jul 9, 2014
    Last edited by a moderator: Jul 9, 2014

    macrumors 6502a

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    #19
    I am really happy Apple is doing this.
     
  20. macrumors 68040

    Naimfan

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    #20
    The results are impressive.

    What impresses me more is the importance Apple has placed on sustainability in general - save, perhaps, by their move to sealed and disposable systems, most notably their laptops.
     
  21. tod
    macrumors regular

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    #21
    It gives me a lot of hope that a major corporation can renounce maximum possible profits in favor of values that help us all. Maybe we aren't doomed.
     
  22. macrumors 65816

    taptic

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    #22
    xD thanks!
     
  23. macrumors regular

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    Jul 21, 2010
    #23
    I'm not convinced. I expect that the cost/benefit analysis for their environmental awareness program included marketing and other benefits, thereby making the environmental awareness activities just a logical business decision. I expect that if they had really wanted to (i.e. it was cost-effective), they could have reduced the manufacturing-related emissions further...
     
  24. macrumors 6502

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    #24
    I don't think you have to believe in anthropogenic global warming to agree that pollution sucks and forests are great.
     
  25. macrumors 6502

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    #25
    Hilarious.

    Samsung's been green and environmentally conscious many years before Apple even thought of going green.
     

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