Apple Expanding Marketing Efforts with New Ad Agencies to Battle Samsung Threat

Discussion in 'MacRumors.com News Discussion' started by MacRumors, Apr 9, 2014.

  1. macrumors bot

    MacRumors

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    Apple is planning to expand and improve marketing efforts by partnering with four new digital ad agencies, including WPP's AKQA, Interpublic Group's Huge, Area 17, and Kettle, reports Ad Age. The agencies will work on digital strategy and user experience, among other things.
    According to Ad Age, Apple's new partnerships will not affect existing relationships, such as that with TBWA/Media Arts Lab. Apple's longtime advertising partner was recently in the spotlight after the Apple vs. Samsung trial surfaced a heated email correspondence between the agency and Apple's head of marketing Phil Schiller.

    Apple and Schiller were unhappy with the TBWA's early 2013 advertising efforts, but those relationship wrinkles were apparently ironed out as Apple has continued to work with the agency, producing the successful "Photos Every Day" and "Music Every Day" advertisements in late 2013.

    Apple also works with several other digital shops and in 2013, the company began working on doubling the size of its in-house creative design team, likely as a response to increased pressure from Samsung. Samsung's "The Next Big Thing" advertising campaign reportedly infuriated Apple executives, leading to its troubles with its own advertising agencies.

    According to a recent report, Apple spent $351 million on advertising in the U.S. in 2013, while Samsung spent $363 million. In years past, Samsung has far outspent Apple on advertisements, but that gap appears to have narrowed as Apple has made moves to improve its marketing campaigns.

    Article Link: Apple Expanding Marketing Efforts with New Ad Agencies to Battle Samsung Threat
     
  2. macrumors 6502a

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    california
    #2
    Maybe Apple should just start innovating again.
     
  3. macrumors 68020

    HappyDude20

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    #3
    Remember The iPod era days when commercials were simple forward and straight to the point? I miss those days when you would see an Apple commercial and instantly get excited for only a brief 30 seconds. I miss Steve Jobs.

    http://www.youtube.com/watch?v=ppY3DdnzQiA
     
  4. macrumors 6502

    Joined:
    Sep 13, 2012
    #4
    Apple needs to stop making ads aimed people who have never owned a smartphone.

    Once you've had 4 iPhones, they're not 'magical' or 'inspiring' or 'revolutionary' anymore.

    It' just a phone. Everyone has one.
     
  5. macrumors 68000

    Joined:
    Aug 11, 2008
    #5
    Apple needs to get on board with what works in marketing.....attack ads.
     
  6. macrumors 6502

    Joined:
    Aug 19, 2007
    #6
    Samsung is not a threat. The only Samsung users I know either A) like the concept behind Apple's products, but insist on a cheaper alternative or B) strongly dislike Apple anything, and deliberately buy outside the Apple ecosystem out of principle. Apple is not losing them as customers, because they were never Apple's customers to have.

    Apple needs to get this, and not worry about Ads that make both companies look insecure.
     
  7. macrumors 601

    Mr. Retrofire

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    #7
    Good morning, Apple!
     
  8. macrumors regular

    Joined:
    Jan 8, 2007
    #8
    Apple's commercials have somehow morphed into ads about interesting people doing crazy things I'll never do with my iPhone. They also all seem to be focused on the internal camera more than anything. Is the camera really the thing that convinces people to buy an iPhone?

    Also, do they not advertise for Mac computers anymore?
     
  9. macrumors 65816

    iChrist

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    #9
    Man.

    I wish I was Apple's ad agency. Getting overpaid to use the same ads for 10yrs, just with a different product.

    The "magic" is wearing off, especially when your competitors are outdoing you on the design front.
     
  10. macrumors 65816

    taptic

    Joined:
    Dec 5, 2012
    Location:
    California
    #10
    ...should we find something to advertise before we start making advertisements...?

    HINT HINT! LET'S MOVE IT TIM! WHAT ARE THOSE REALLY EXCITING THINGS YOU'VE BEEN TALKING ABOUT???
     
  11. macrumors member

    Joined:
    Dec 25, 2009
    #11
    How about putting a new product in one of those ads Tim?
     
  12. macrumors 6502a

    phillipduran

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    Iowa
    #12
    I have had all of the iPhones from the beginning and it is not just a phone. It's much more than that and the content and quality of them still amazes me. I'm reminded of how good it is each time I have to deal with Android phones.
     
  13. macrumors newbie

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    #13
    APPLE should develop an ad campaign called "SUNGbody don't copy! "
     
  14. macrumors 6502a

    AppleWarMachine

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    #14
    ...waiting for new products with cool ads :cool:
     
  15. macrumors 6502a

    Joined:
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    #15
    WOW ... Apple on the run ... WOW
     
  16. macrumors 6502a

    lincolntran

    Joined:
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    #16
    Are you saying Apple is not innovating at all? All the new products released recently have zero innovation in them?
     
  17. macrumors 6502

    Joined:
    Oct 5, 2011
    #17
    937 days since Apple released a display.

    Now if only 4 new advertising agencies could convince me to buy it.
     
  18. macrumors newbie

    Joined:
    Jan 21, 2013
    #18
    or "SAMbody needs SUNGthing new !"
     
  19. macrumors regular

    Joined:
    May 15, 2013
    #19
    the market is saturated

    How do you advertise incremental updates with overpriced Ram ?

    look it has round corners, now it has square corners, now they're round again

    good grief! :mad:
     
  20. macrumors 6502

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    #20
    Apple hasn't introduced anything to copy in the last couple years.
     
  21. macrumors 601

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    United States
    #21
    Tell that to Samsung and maybe, just maybe they'll have something Apple may want to copy. :p

    ----------

    Exactly because EVERYBODY outside of a tech forum has owned or does own a smartphone. :rolleyes:

    ----------

    Well Nokia and their over-advertising of their 41mp camera in their phone seems to think so. ;)
     
  22. macrumors 65816

    Joined:
    Feb 4, 2011
    #22
    How many people do you know? It can't be that many if those are the only two reasons.
     
  23. macrumors 601

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    Location:
    United States
    #23
    Samsung has never introduced anything to copy, period.
     
  24. macrumors 68030

    Joined:
    Mar 4, 2011
    Location:
    NC
    #24
    Apple is #2 in worldwide smartphone sales behind Samsung. In the US... Apple is usually #1 ahead of Samsung.

    But if Apple is so worried... what about everyone else?

    What must LG be thinking... since they don't sell as many smartphones as Samsung and Apple?
     
  25. macrumors regular

    Joined:
    Feb 26, 2011
    #25
    Well they are praying for a offer from facebook....:D:D:D:D
     

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