Apple Expanding North Carolina Data Center Once Again

Discussion in 'Mac Blog Discussion' started by MacRumors, Feb 20, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple is expanding its Maiden, North Carolina data center again according to permits filed with Catawba County, reports The Hickory Daily Record. The plans say the additional data center building will cover 14,246 square feet with walls 25 feet tall, made of precast concrete wall panels along steel columns, similar to the "tactical" data center that was added in 2012.

    Photo of the facility from 2012, courtesy WIRED
    Apple's facility in Maiden is enormous, with a 100-acre solar farm and a 500,000 square foot data center, with plans in place for a second. Apple also has data centers built or under construction in Prineville, Oregon and Reno, Nevada.

    Article Link: Apple Expanding North Carolina Data Center Once Again
  2. musika macrumors 65816


    Sep 2, 2010
    New York
  3. Z400Racer37 macrumors 6502a

    Feb 7, 2011
  4. Lymf macrumors newbie

    Jan 27, 2014
    it's a pretty small addition compared to the main one... wonder what's the goal behind it...
  5. jimthing, Feb 20, 2014
    Last edited: Feb 20, 2014

    jimthing macrumors 6502

    Apr 6, 2011
    London, UK
    As said before "iTV" is a brand that will never happen for Apple. Just the same as MS had to change from using "SkyDrive" to "OneDrive" recently because the brand name Sky is owned by the Murdoch corp British Sky Broadcasting (they use the "Sky" brand) in the UK and beyond, and offer internet services, hence the conflict. The same is true for the UK's Independent Television (they use the "iTV" brand) – guess what industry they're already in...
  6. sinsin07 macrumors 68030

    Mar 28, 2009
  7. alent1234 macrumors 603

    Jun 19, 2009

    You need a cdn for that
  8. FakeWozniak macrumors 6502


    Nov 8, 2007
    A guy in another thread about the Campus 2 pointed out how these overhead shots look a lot like silicon chip photos. Now I can't stop looking for the FPU and L1 cache! :)
  9. Z400Racer37 macrumors 6502a

    Feb 7, 2011
    ... Unannounced names aside...

  10. daneoni macrumors G4


    Mar 24, 2006
    All that iWatch data won't sync itself.

    Content delivery network. Like Akamai.
  11. TallManNY macrumors 68040


    Nov 5, 2007

    Another man-trap door for a facility this large. I wonder why they believe this much security is required. Two layers of doors makes sense. But to physically/electronically link them so that they can't both be open at once seems like an unnecessary amount of security to become basically standard.

    I'd like to see Apple get a little better with digital sharing. But iTunes has been streaming pretty good for me over the last couple of years. I'm definitely ready to buy another Apple TV though and get even better performance. I could retire one of my version 2s. And if the device is good enough and still $100, I might retire two of them.
  12. ElectronGuru macrumors 65816

    Sep 5, 2013
    Oregon, USA
    If I'm understanding correctly, it would prevent the scenario of creating a distraction at one door while entering the other.

    Can you imagine the fallout if apples entire cloud was compromised. Personal info, software updates, apps, even lack of availability. The more connected everything gets, the more painful a loss of those connections. A single breech would hit the stock value with losses greater than the value of the entire facility.
  13. velocityg4 macrumors 68040


    Dec 19, 2004
    I wonder what speed the Internet connection is there and how they connect. Also what the storage capacity is. Minus redundancy and backups.
  14. vpndev macrumors 6502

    May 11, 2009

    I agree that UK's ITV has a strong lock on that name but there is always the possibility that Apple will license it. That's what it did with Cisco for the "iOS" name - just paid money and licensed it.

    I'm not sure that Apple will do it but it is possible.
  15. Z400Racer37 macrumors 6502a

    Feb 7, 2011
    I see, so what enables them to host/stream videos on an Apple TV now, but would prevent them from doing this on a larger scale with owner generated content?
  16. CausticSoda macrumors regular


    Feb 14, 2014
    Abu Dhabi
    If I were ITV, I would sell the name to Apple for Gigabucks, and just choose another name. ITV is so well established in the UK, it could rebrand itself with any other name, and it would make no difference. Some people already call it Channel 3, the reasons for which will be obvious to people in the UK.
  17. TallManNY macrumors 68040


    Nov 5, 2007
    Stock price hit makes sense. Certainly the loss in stock price would be less than the cost of this door (and the continued inconvenience of using it (if it does what it is supposed to do, it should have nearly zero ability to circumvent, meaning it will be a total pain on a daily basis just to get stuff in and out of the building)).

    I'm thinking Apple's got something in the works. These data centers seem bigger than what is necessary to stream iTunes to current Apple TVs.
  18. Limboistik macrumors regular

    Aug 11, 2011
    Their network expansions must be for mobile payments and imminent TV service.

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